![Party Planner: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_f1687764-a50d-43e2-b4f7-3784950f3e90.png?v=1715865723&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best party planners in the world use strategically to attract clients.
We know you're busy organizing unforgettable events and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for party planners.
Get the content idea list made for party planners
A lot of party planners manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a party planner
We have studied dozens of party planners’ social media accounts when building strategy pack for party planners - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Party Planning Business |
|---|---|
| Event Highlight Reels | Short, visually appealing videos showcasing past events can captivate potential clients and demonstrate your expertise. |
| Behind-the-Scenes Videos | Showing the planning process, from initial meetings to event setup, builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your services. |
| Special Offers and Packages | Announcing limited-time offers, discounts, and special packages can attract new clients looking for deals. |
| User-Generated Content | Sharing photos and videos from clients' events engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local vendors or influencers can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming events, workshops, or special theme parties can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday party ideas can attract clients looking for special event planning during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Party Tips | Sharing tips and tricks for DIY party planning can intrigue potential clients and showcase your expertise. |
| Daily Inspiration Updates | Regularly updating followers with daily inspiration keeps your business top-of-mind and encourages spontaneous inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Event Planning Tips | Sharing tips and tricks for successful event planning can engage followers who are interested in hosting their own events. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly event options appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some party planners make 5x more profit than you!
We have studied the strategies of the best party planners in the world. Replicate them now!
How can party planners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your events are essential.
People envision their perfect party through visuals first. Make sure the lighting is good, the decorations look stunning, and the overall setup is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your party planning business. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, unique themes, or seasonal events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your party planning “image” and what your audience likes.
If you have a low budget to conduct marketing for your party planning business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for party planners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your party planning business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for party planners on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for party planners, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your party planning business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Event Photos | Utilize natural light by capturing photos near windows or outdoor settings. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Encourage satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next event as a thank-you. |
| User-Generated Content | Motivate clients to share photos from their events by offering a monthly raffle for those who tag your party planning business on Instagram. |
| DIY Decoration Tutorials | Film short, simple tutorials on creating popular decorations using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your event setup process or introduce the team during quieter moments. |
| Event Highlight Posts | Create simple, eye-catching graphics for event highlights using free tools like Canva. Include a brief description and a captivating photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at an event or office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite party themes or suggestions for new services. |
| Local Event Collaborations | Partner with local events by offering a small discount or coupon. Cross-promote each other's content to reach a broader audience. |
| Community Involvement Posts | Share photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite event setups. Take a quick photo and share a short story about their experience with your services. |
| Homemade Decoration Photos | Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reusable decorations or sourcing local materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the event setup process, such as arranging flowers or setting tables. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free party favor. |
| Seasonal Event Posts | Highlight seasonal themes and decorations using natural light and your smartphone camera. Share the story behind the theme to add interest. |
Copy the tactics of the best party planners in the world!
There are party planners that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for party planners
Investing in top-notch social media content for your party planning business might be worth it because many other planners won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Party Planning Workshops | Hosting live or recorded virtual workshops where you teach viewers how to plan different types of parties can create a sense of community and attract a global audience. |
| Interactive 360° Event Tours | Offering virtual 360° tours of your past events, including setup and behind-the-scenes, can provide a unique experience and entice people to hire you for their own events. |
| Limited Edition Party Themes | Creating buzz with limited edition or seasonal party themes available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive VIP Experiences | Offering exclusive VIP experiences where clients can get a sneak peek of your planning process and interact with your team can create memorable experiences and word-of-mouth. |
| AR Event Invitations | Implementing augmented reality (AR) technology in your event invitations where clients can see a 3D representation of the event setup can enhance the planning experience and attract tech-savvy clients. |
| Themed Party Events | Hosting themed party events, such as a masquerade ball or a retro night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Party Planning Contests | Organizing party planning contests (e.g., best DIY decoration) can create viral moments, attracting competitive planners and spectators. |
| Collaborative Pop-Up Events | Partnering with other local vendors or planners to host pop-up events can introduce your business to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your business, the vendors you work with, or the personal journey of your team can create an emotional connection with clients. |
| Interactive Theme Selection | Allowing clients to choose themes for a custom event via social media polls can make them feel involved and eager to see the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste events or sustainable sourcing practices, can attract environmentally conscious clients and media attention. |
| Mobile Party Services | Operating a mobile party service in different locations or at local events can expand your reach and attract new clients who may hire you for their main events later. |
| Party Planning Subscription Service | Offering a subscription service where clients receive monthly party planning tips and kits can create a loyal client base. |
| Immersive Planning Workshops | Hosting workshops where clients can learn advanced planning techniques from your team can attract event enthusiasts and create a sense of exclusivity. |
| Flash Mob Party Experiences | Organizing flash mob party events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for party planners on social media
Don't waste your time and resources on these ideas. We've seen many party planners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your business.
| Content Type | Why It Never Works for Party Planners | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your services appear unoriginal or untrustworthy. | Use real photos of your events, decorations, and happy clients to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with event planning confuses followers and dilutes your brand. | Keep your content focused on your events, planning tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your events positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on events, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local vendors, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your party planning venture more profitable
We have studied the strategies of the best party planners in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your party planning venture
We understand that as a party planner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of planning and executing events are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for party planners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your party planning business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small party planning businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your party planning business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your party planning venture could make more money!
Most party planners don't know how to grow their business. Let us teach you the right strategies.
