![Parenting Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_bbcb6af5-05e7-44d1-a348-d9abbf875715.png?v=1715865622&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best parenting coaches use strategically to connect with and support parents.
We know you're busy guiding families and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you reach more parents who need your expertise.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for parenting coaches.
Get the content idea list made for parenting coaches
A lot of parenting coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a parenting coach
We have studied dozens of parenting coaches' social media accounts when building our strategy pack for parenting coaches - here is what seems to always work.
| Content Type | Why It Works to Engage and Support Parents |
|---|---|
| Parenting Tips | Sharing practical and actionable advice helps parents feel supported and more confident in their parenting journey. |
| Behind-the-Scenes Videos | Showcasing your daily routines, coaching sessions, and personal stories builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and success stories from real clients provide social proof and encourage others to seek your guidance. |
| Special Offers and Promotions | Announcing limited-time discounts on coaching sessions or workshops can attract new clients looking for valuable deals. |
| User-Generated Content | Sharing content created by your clients (testimonials, success stories) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local family-oriented businesses or influencers can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or support groups can attract parents interested in unique learning experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal parenting tips or holiday activities can attract parents looking for timely advice and ideas. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to participate and seek your services. |
| Resource Shares | Sharing valuable resources like eBooks, checklists, and guides can intrigue parents and motivate them to explore your coaching services further. |
| Daily Tips Updates | Regularly updating followers with daily parenting tips keeps your coaching services top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Parenting Hacks | Sharing quick and effective parenting hacks can engage followers who are looking for easy solutions to everyday challenges. |
| Sustainability Initiatives | Highlighting sustainable and eco-friendly parenting practices appeals to environmentally conscious parents. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that supportive group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some parenting coaches make 5x more profit than you!
We have studied the strategies of the best parenting coaches in the world. Replicate them now!
How can parenting coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions and success stories are essential.
Parents connect with visuals first. Make sure the lighting is good, the environment looks welcoming, and the presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Parents appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client success stories, and personal anecdotes can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special workshops, events, or new programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for parenting coaches
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for parenting coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for parenting coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for parenting coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your parenting coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Parenting Tips | Use natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free mini-session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their parenting success stories by offering a monthly raffle for those who tag your coaching service on Instagram. |
| DIY Parenting Advice Videos | Film short, simple parenting tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Parenting Tips | Design simple, eye-catching graphics for daily tips using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or home. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their parenting challenges or suggestions for new topics. |
| Local Event Promotions | Collaborate with local parenting events by offering a small discount or free resource. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your coaching. |
| Homemade Parenting Resources | Create attractive settings using inexpensive items like tablecloths, props, and educational materials from dollar stores. |
| Sustainability Tips | Share eco-friendly parenting practices such as using reusable diapers or homemade baby food. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation for coaching sessions, such as setting up materials or organizing your space. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book. |
| Seasonal Parenting Tips | Highlight seasonal parenting advice using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best parenting coaches in the world!
There are parenting coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for parenting coaches
Investing in high-quality social media content for your parenting coaching business can be incredibly beneficial. Many other coaches might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated community of parents.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where you address common parenting challenges can create a sense of community and provide immediate value, attracting parents from all over. |
| Virtual Parenting Workshops | Offering live or recorded workshops on specific parenting topics can provide valuable insights and practical tips, drawing in parents eager to learn and improve their skills. |
| Exclusive Parenting Tips | Sharing exclusive tips and strategies for effective parenting can generate excitement and urgency, encouraging parents to follow and engage with your content regularly. |
| One-on-One Coaching Sessions | Offering personalized coaching sessions where parents can get tailored advice can create a memorable experience and foster word-of-mouth referrals. |
| Interactive Parenting Challenges | Implementing interactive challenges where parents can participate and share their progress can build a supportive community and attract tech-savvy parents. |
| Themed Parenting Events | Hosting themed events, such as a back-to-school prep night or a holiday stress management workshop, can provide unique and immersive experiences, attracting groups and special occasions. |
| Parenting Success Stories | Sharing success stories from parents who have benefited from your coaching can create an emotional connection and inspire others to seek your guidance. |
| Collaborative Webinars | Partnering with other experts in the field to host webinars can introduce your coaching services to new audiences and create a buzz in the parenting community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your journey as a parenting coach, the families you've helped, or the principles you believe in can create an emotional connection with your audience. |
| Interactive Polls and Surveys | Allowing parents to participate in polls and surveys about their biggest challenges can make them feel involved and eager to see the solutions you offer. |
| Eco-Friendly Parenting Tips | Promoting eco-friendly parenting practices, such as sustainable toy choices or zero-waste activities, can attract environmentally conscious parents and media attention. |
| Pop-Up Parenting Events | Hosting pop-up events in different locations or at local community centers can expand your reach and attract new clients who may seek your coaching services later. |
| Subscription-Based Parenting Resources | Offering a subscription service where parents receive monthly resources, such as e-books, worksheets, and activity kits, can create a loyal client base. |
| Immersive Parenting Retreats | Hosting retreats where parents can learn advanced parenting techniques and connect with others can attract dedicated clients and create a sense of exclusivity. |
| Flash Mob Parenting Workshops | Organizing flash mob workshops in unexpected locations can create viral content and attract adventurous parents looking for unique experiences. |
Content that never works well for parenting coaches on social media
Don't waste your time and resources on these strategies. We've seen many parents make these mistakes, and they won't help you build a stronger connection with your children or improve your parenting skills.
| Strategy | Why It Never Works for Parenting | Do This Instead |
|---|---|---|
| Generic Parenting Tips | They lack personalization and can make your approach seem unrelatable or ineffective. | Share real-life examples and personalized advice to create a genuine connection with your audience. |
| Overly Strict Rules | Constantly enforcing strict rules can feel oppressive and lead to resistance from your children. | Mix in flexible guidelines and positive reinforcement to keep your children engaged and cooperative. |
| Unrelated Activities | Engaging in activities that have nothing to do with parenting can confuse your children and dilute your parenting goals. | Keep your activities focused on family bonding, education, and related topics to maintain relevance and interest. |
| Low-Quality Resources | Poorly chosen or outdated resources can reflect badly on your parenting quality and effectiveness. | Invest in high-quality books, courses, and tools that positively impact your parenting journey. |
| Political or Controversial Discussions | These can alienate parts of your family and lead to negative dynamics. | Stick to neutral, positive discussions that focus on family values, community, and your unique parenting approach. |
| Too Many Rules | Overloading your children with rules can look desperate and reduce their engagement by making life feel cluttered. | Use a few relevant, targeted rules to increase harmony without overwhelming your children. |
| Automated Responses | They can come off as impersonal and frustrate children looking for genuine interaction. | Respond personally to your children's needs and questions to show that you care and value their input. |
| Overly Staged Activities | Activities that look too perfect can seem inauthentic and less relatable. | Use natural settings and casual interactions to make your activities feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your achievements can bore your children and reduce engagement. | Share family stories, collaborate with other parents, and highlight community involvement to diversify your interactions. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your relationship and discourage open communication. | Address negative feedback calmly and constructively, showing that you are willing to improve and value your children's input. |
| Ignoring Parenting Trends | Being out of touch with current trends can make your parenting seem outdated and unappealing. | Stay updated with parenting trends and incorporate them creatively into your strategy to keep your family engaged and excited. |
| Excessive Rules | Imposing too many rules can overwhelm your children and lead to resistance. | Maintain a consistent but moderate set of rules, ensuring each one adds value and keeps your family looking forward to your guidance. |
| Complex or Confusing Instructions | Instructions that are hard to understand can frustrate your children and deter participation. | Offer simple, clear, and straightforward instructions that are easy for your children to grasp and engage with. |
| Ignoring Feedback | Not engaging with your children can make them feel undervalued and reduce their loyalty. | Regularly respond to their feedback to build a strong, interactive relationship with your children. |
Make your parenting coaching business more profitable
We have studied the strategies of the best parenting coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your parenting coaching business
We understand that as a parenting coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a coaching practice are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for parenting coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coaching practice. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small coaching businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your coaching practice's visibility online.
With our marketing pack, you can invest in your practice's growth without feeling overwhelmed or uncertain.
Your parenting coaching business could make more money!
Most parenting coaches don't know how to grow their business. Let us teach you the right strategies.
