![Online Tutor: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_cb0a6f0c-3574-4cf6-b26e-78e3da574ef0.png?v=1715865516&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best online tutors use strategically to attract students.
We know you're busy planning lessons and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new students to your virtual classroom.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for online tutors.
Get the content idea list made for online tutors
A lot of online tutors manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an online tutor
We have analyzed numerous online tutoring platforms to create our strategy pack for online tutors - here is what consistently works to attract new students.
| Content Type | Why It Works to Get New Students for Your Online Tutoring Service |
|---|---|
| Success Stories | Sharing testimonials and success stories from past students builds credibility and encourages potential students to enroll. |
| Live Demo Sessions | Offering free live demo sessions gives potential students a taste of your teaching style and the value you provide. |
| Educational Tips | Posting tips and tricks for studying or mastering a subject showcases your expertise and provides immediate value to your audience. |
| Interactive Q&A Sessions | Hosting live Q&A sessions allows potential students to ask questions and engage directly with you, building trust and rapport. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content, such as your workspace or preparation process, humanizes your brand and builds a personal connection. |
| Special Offers and Discounts | Announcing limited-time offers or discounts can attract new students who are looking for a good deal. |
| Collaborations with Other Educators | Partnering with other educators or influencers in your field can introduce your services to a broader audience. |
| Student Spotlights | Featuring stories and achievements of your students creates a sense of community and motivates others to join. |
| Seasonal and Thematic Posts | Highlighting seasonal topics or themes relevant to your subject can attract students looking for timely and relevant content. |
| Interactive Quizzes and Polls | Engaging your audience with quizzes and polls can make learning fun and interactive, encouraging them to sign up for more. |
| Free Resources | Offering free resources like study guides or practice tests can attract students who are looking for additional help. |
| Personal Stories | Sharing your own journey and experiences as an educator can inspire and connect with potential students on a personal level. |
| Webinars and Workshops | Hosting webinars or workshops on specific topics can showcase your expertise and attract students interested in those areas. |
| Feedback and Reviews | Sharing positive feedback and reviews from current or past students provides social proof and builds trust. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into students. |
Some online tutors make 5x more profit than you!
We have studied the strategies of the best online tutors in the world. Replicate them now!
How can online tutors make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for an online tutoring business.
People learn with their eyes first. Make sure your video and audio quality are top-notch, your teaching materials are clear, and your presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your tutoring. Behind-the-scenes videos, tutor stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your potential students excited, highlight any special offers, upcoming webinars, or new courses. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new students.
An example of our marketing pack for online tutors
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your tutoring “image” and what your audience likes.
If you have a low budget to conduct marketing for your tutoring business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for online tutors.
How to Do It Fast and Efficient
First, spend a few hours once a week recording videos, creating graphics, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on YouTube can be a post on Facebook or a snippet on Instagram.
Encourage students to share their own experiences and tag your tutoring service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Rush for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for online tutors on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for online tutors, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your online tutoring business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Teaching Clips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Student Testimonials | Ask satisfied students to leave a quick video testimonial on their phone. Offer a free tutoring session or study material as a thank-you. |
| User-Generated Content | Encourage students to share their study setups or success stories by offering a monthly raffle for those who tag your tutoring service on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on popular topics using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your lesson prep or introduce your teaching methods during slow hours. |
| Daily Study Tips | Design simple, eye-catching graphics for daily study tips using free tools like Canva. Include a brief description and a relevant image. |
| Tutor Spotlights | Feature yourself or other tutors with a casual photo and fun facts about your teaching style. Use your smartphone and a natural setting in your home office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite study techniques or suggestions for new tutorial topics. |
| Local Event Promotions | Collaborate with local educational events by offering a small discount or free trial session. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local educational charity events or partnerships with community organizations. |
| Student Spotlights | Highlight successful students with their achievements. Take a quick photo and share a short story about their experience with your tutoring service. |
| Homemade Study Setup Photos | Create attractive study setups using inexpensive items like desk organizers, stationery, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly study practices such as using digital notes or recycling paper. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your lesson prep work, such as organizing materials or setting up your teaching space. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free tutoring session. Use prizes that are cost-effective like a free study guide. |
| Seasonal Study Tips | Highlight seasonal study tips and techniques using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best online tutors in the world!
There are online tutors that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for online tutors
Investing in high-quality social media content for your online tutoring service can be incredibly beneficial. Many other tutors may not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated student base.
| Content Type | Why It Could Attract a LOT of Students |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where you answer students' questions in real-time can create a sense of community and provide immediate value, attracting a global audience. |
| Virtual Classroom Tours | Offering virtual tours of your online classroom setup, including your teaching tools and resources, can provide a unique behind-the-scenes experience and entice students to enroll. |
| Exclusive Study Materials | Creating buzz with exclusive or limited-time study materials can generate excitement and urgency, attracting new and repeat students. |
| One-on-One Tutoring Sessions | Offering exclusive one-on-one tutoring sessions where students can get personalized attention can create a memorable experience and encourage word-of-mouth referrals. |
| Interactive Learning Tools | Implementing interactive learning tools, such as quizzes and games, can enhance the learning experience and attract tech-savvy students. |
| Themed Study Sessions | Hosting themed study sessions, such as exam prep nights or subject-specific workshops, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge-Based Learning | Organizing learning challenges (e.g., solving a complex problem within a set time) can create viral moments, attracting competitive students and spectators. |
| Collaborative Webinars | Partnering with other educators or experts to host webinars can introduce your tutoring service to new audiences and create a buzz in the educational community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your teaching journey, success stories of your students, or the origins of your teaching methods can create an emotional connection with students. |
| Interactive Lesson Planning | Allowing students to vote on lesson topics via social media polls can make them feel involved and eager to participate in the lessons they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital-only materials or sustainable teaching practices, can attract environmentally conscious students and media attention. |
| Mobile Tutoring Sessions | Offering mobile tutoring sessions in different locations or at local events can expand your reach and attract new students who may enroll in your regular online sessions later. |
| Subscription-Based Learning | Offering a subscription service where students receive monthly study guides and resources can create a loyal student base. |
| Immersive Learning Workshops | Hosting workshops where students can learn advanced topics or skills can attract enthusiastic learners and create a sense of exclusivity. |
| Flash Mob Study Sessions | Organizing flash mob study sessions in unexpected virtual locations can create viral content and attract adventurous students looking for unique learning experiences. |
Content that never works well for online tutors on social media
Don't waste your time and resources on these strategies. We've seen many online tutors make these mistakes, and they won't help you stand out from the crowd or attract new students to your tutoring services.
| Content Type | Why It Never Works for Online Tutors | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your tutoring service appear unoriginal or untrustworthy. | Use real photos of your tutoring sessions, students, and workspace to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential students. | Mix in engaging content like behind-the-scenes stories, student testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with education or tutoring confuses followers and dilutes your brand. | Keep your content focused on tutoring, educational tips, success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your tutoring service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your tutoring positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your tutoring service's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate students looking for genuine interaction. | Respond personally to comments and messages to show that you care about your students and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your tutoring service can bore followers and reduce engagement. | Share user-generated content, collaborate with educational influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential students. | Address negative feedback calmly and constructively, showing that you are willing to improve and value student input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your tutoring service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate students and deter participation. | Offer simple, clear, and straightforward promotions that are easy for students to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your tutoring service. |
Make your online tutoring service more profitable
We have studied the strategies of the best online tutors in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your online tutoring service
We understand that as an online tutor, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual tutors like yourself.
The day-to-day demands of running your tutoring business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for online tutors like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your tutoring business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual tutors on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your tutoring business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your online tutoring service could make more money!
Most online tutors don't know how to grow their business. Let us teach you the right strategies.
