![Online Home Decor Shop: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_4988dbf4-d388-4319-af87-5623ba5c18bd.png?v=1715865508&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best online home decor shops use strategically to attract customers.
We know you're busy managing your home decor business and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for home decor shop owners.
Get the content idea list made for decor shop owners
A lot of decor shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an online home decor shop
We have analyzed numerous home decor shops' social media accounts to create our strategy pack for online home decor shops - here is what consistently drives success.
| Content Type | Why It Works to Attract New Customers to Your Online Home Decor Shop |
|---|---|
| High-Quality Product Photos | Visually stunning images of decor items can captivate potential customers, encouraging them to explore and purchase from your shop. |
| Behind-the-Scenes Videos | Showcasing the design process, materials, and craftsmanship builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy from your shop. |
| Specials and Promotions | Announcing limited-time offers, discounts, and sales can attract new customers looking for deals on home decor items. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your shop to a broader, local audience. |
| Event Announcements | Promoting upcoming online events, virtual tours, or special collection launches can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal decor items or holiday collections can attract customers looking for special pieces during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to shop with you. |
| DIY Project Shares | Sharing DIY home decor projects can intrigue enthusiasts and motivate them to purchase materials and items from your shop. |
| New Arrivals Updates | Regularly updating followers with new arrivals keeps your shop top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the designers and staff members creates a personal connection and humanizes your brand. |
| Decorating Tips | Sharing tips and tricks for home decorating can engage followers who are home decor enthusiasts and inspire them to shop with you. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some decor shops make 5x more profit than you!
We have studied the strategies of the best decor shops in the world. Replicate them now!
How can decor shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your home decor products are essential.
People shop with their eyes first. Make sure the lighting is good, the items look appealing, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your home decor shop. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal collections. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your home decor shop’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your home decor shop, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for home decor shop owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your home decor shop. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for decor shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for online home decor shops, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your home decor shop.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Decor Photos | Utilize natural light by photographing items near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share a quick video testimonial on their phone. Offer a small discount or a free decor item as a thank-you. |
| User-Generated Content | Encourage customers to share photos of your decor in their homes by offering a monthly raffle for those who tag your shop on Instagram. |
| DIY Decor Tutorials | Film short, simple DIY decor projects using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slower periods. |
| Product Highlight Posts | Create simple, eye-catching graphics for featured products using free tools like Canva. Include a brief description and a stunning photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite decor styles or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a broader audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite decor items. Take a quick photo and share a short story about their experience with your shop. |
| Styled Room Photos | Create attractive room settings using inexpensive items like throw pillows, rugs, and wall art from budget stores. |
| Sustainability Tips | Share eco-friendly practices such as upcycling or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design and production process, such as assembling furniture or arranging decor. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free decor item. Use prizes that are cost-effective like a small decorative piece. |
| Seasonal Decor Posts | Highlight seasonal decor items using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best decor shops in the world!
There are decor shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for decor shops
Investing in high-quality social media content for your online home decor shop can be a game-changer. Many competitors might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Home Styling Sessions | Hosting live or recorded virtual home styling sessions where experts provide tips and tricks can create a sense of community and attract a global audience. |
| Interactive 360° Room Tours | Offering virtual 360° tours of beautifully decorated rooms can provide a unique experience and inspire customers to recreate similar looks in their own homes. |
| Limited Edition Decor Items | Creating buzz with limited edition or seasonal decor items available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Designer Collaborations | Partnering with well-known designers to create exclusive collections can create a memorable shopping experience and word-of-mouth. |
| AR Room Visualization | Implementing augmented reality (AR) technology where customers can visualize how decor items will look in their space can enhance the shopping experience and attract tech-savvy customers. |
| Themed Decor Events | Hosting themed decor events, such as holiday decorating workshops or seasonal style guides, can provide a unique and immersive experience, attracting groups and special occasions. |
| DIY Decor Challenges | Organizing DIY decor challenges (e.g., best upcycled furniture) can create viral moments, attracting creative individuals and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local artisans or decor shops to host pop-up events can introduce your shop to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your decor items, the artisans you work with, or the inspiration behind your collections can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on new design ideas via social media polls can make them feel involved and eager to purchase the creations they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable materials or zero-waste packaging, can attract environmentally conscious consumers and media attention. |
| Mobile Decor Showroom | Operating a mobile decor showroom in different locations or at local events can expand your reach and attract new customers who may visit your online shop later. |
| Decor Subscription Boxes | Offering a subscription service where customers receive monthly decor items and styling tips can create a loyal customer base. |
| Immersive Decor Workshops | Hosting workshops where customers can learn advanced decorating techniques from experts can attract decor enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time offers can create viral content and attract shoppers looking for unique deals. |
Content that never works well for decor shops on social media
Don't waste your time and resources on these strategies. We've seen many online home decor shops make these mistakes, and they won't help you stand out from the competition or attract new customers to your store.
| Content Type | Why It Never Works for Home Decor Shops | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your shop appear unoriginal or untrustworthy. | Use real photos of your products, styled rooms, and customer homes to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like DIY tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with home decor confuses followers and dilutes your brand. | Keep your content focused on home decor, styling tips, trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your shop's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on home decor, community, and your shop's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your shop can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your shop seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your shop. |
Make your online home decor store more profitable
We have studied the strategies of the best decor shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your online home decor store
We understand that as an online home decor shop owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an online shop are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for online home decor shop owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your online shop. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small online home decor businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your shop's visibility online.
With our marketing pack, you can invest in your shop's growth without feeling overwhelmed or uncertain.
Your online home decor store could make more money!
Most decor shop owners don't know how to grow their business. Let us teach you the right strategies.
