![Online Handcrafted Shop: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_8e3dbecf-2368-4300-b365-a49f6f92dd73.png?v=1715865504&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best online handcrafted goods shops use strategically to attract customers.
We know you're busy creating beautiful, unique items and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your shop.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for online handcrafted goods shops.
Get the content idea list made for handcrafted shop owners
A lot of handcrafted shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an online handcrafted goods shop
We have analyzed numerous online handcrafted goods shops' social media accounts while developing our strategy pack for online handcrafted goods shops - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Online Shop |
|---|---|
| High-Quality Product Photos | Visually appealing images of your handcrafted items can captivate potential customers, encouraging them to explore your shop. |
| Behind-the-Scenes Videos | Showcasing the crafting process and the artisans at work builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to purchase from your shop. |
| Specials and Promotions | Announcing limited-time offers, discounts, and exclusive deals can attract new customers looking for unique finds. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your shop to a broader, local audience. |
| Event Announcements | Promoting upcoming virtual events, craft fairs, or special sales can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal items or holiday-themed products can attract customers looking for special gifts during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your shop. |
| Crafting Tutorials | Sharing tutorials of popular crafting techniques can intrigue craft enthusiasts and motivate them to purchase your products. |
| New Arrivals Updates | Regularly updating followers with new arrivals keeps your shop top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Artisan Stories | Featuring stories about the artisans creates a personal connection and humanizes your brand. |
| Crafting Tips | Sharing tips and tricks from your artisans can engage followers who are craft enthusiasts and DIYers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some handcrafted shops make 5x more profit than you!
We have studied the strategies of the best handcrafted shops in the world. Replicate them now!
How can handcrafted shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your handcrafted goods are essential.
People shop with their eyes first. Make sure the lighting is good, the products look appealing, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your shop. Behind-the-scenes photos, artisan stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal collections. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your shop’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your shop, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for online shop owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your shop. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for handcrafted shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for online handcrafted goods shops, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your online shop.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Utilize natural light by photographing your items near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Encourage happy customers to leave a quick video testimonial on their phone. Offer a small discount on their next purchase as a thank-you. |
| User-Generated Content | Motivate customers to share photos of your products by offering a monthly raffle for those who tag your shop on Instagram. |
| DIY Craft Tutorials | Film short, simple tutorials of your crafting process using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your crafting process or introduce your team during slower periods. |
| New Product Announcements | Create simple, eye-catching graphics for new product launches using free tools like Canva. Include a brief description and a captivating photo. |
| Artisan Spotlights | Feature artisans with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new items. |
| Local Market Promotions | Collaborate with local markets by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience with your shop. |
| Handcrafted Product Photos | Create attractive settings using inexpensive items like tablecloths, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Crafting | Record short clips of your crafting process, such as assembling or painting items. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free product. Use prizes that are cost-effective like a small handcrafted item. |
| Seasonal Product Posts | Highlight seasonal items using natural light and your smartphone camera. Share the story behind the product to add interest. |
Copy the tactics of the best handcrafted shops in the world!
There are handcrafted shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for handcrafted shops
Investing in high-quality social media content for your online handcrafted goods shop can be a game-changer. Many other shops might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Crafting Tutorials | Hosting live or recorded crafting tutorials where artisans demonstrate how to create your unique products can foster a sense of community and attract a global audience. |
| Virtual Shop Tours | Offering virtual 360° tours of your workshop and store can provide a behind-the-scenes look at your crafting process, enticing customers to explore and purchase your products. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Custom Order Experiences | Offering a personalized shopping experience where customers can customize their orders and interact with artisans can create memorable experiences and word-of-mouth referrals. |
| AR Product Previews | Implementing augmented reality (AR) technology to allow customers to see 3D representations of your products in their own space can enhance the shopping experience and attract tech-savvy customers. |
| Themed Crafting Events | Hosting themed crafting events, such as holiday decoration workshops or seasonal craft nights, can provide a unique and immersive experience, attracting groups and special occasions. |
| Crafting Challenges | Organizing crafting challenges (e.g., creating a specific item within a time limit) can create viral moments, attracting competitive crafters and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local artisans or shops to host pop-up events can introduce your shop to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your products, the materials you use, or the personal journey of your artisans can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on new product designs via social media polls can make them feel involved and eager to purchase the creations they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or zero-waste packaging, can attract environmentally conscious consumers and media attention. |
| Mobile Craft Booths | Operating a mobile craft booth at different locations or local events can expand your reach and attract new customers who may visit your online shop later. |
| Craft Kit Subscription Service | Offering a subscription service where customers receive monthly craft kits and tutorials can create a loyal customer base. |
| Immersive Crafting Workshops | Hosting workshops where customers can learn advanced crafting techniques from your artisans can attract craft enthusiasts and create a sense of exclusivity. |
| Flash Crafting Events | Organizing flash crafting events in unexpected locations can create viral content and attract adventurous crafters looking for unique experiences. |
Content that never works well for handcrafted shops on social media
Don't waste your time and resources on these ideas. We've seen many online handcrafted goods shops make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your business.
| Content Type | Why It Never Works for Handcrafted Goods Shops | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your shop appear unoriginal or untrustworthy. | Use real photos of your handcrafted items, your workspace, and the crafting process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with handcrafted goods confuses followers and dilutes your brand. | Keep your content focused on your products, crafting techniques, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your shop's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your handcrafted goods, community, and your shop's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your shop can bore followers and reduce engagement. | Share user-generated content, collaborate with other artisans, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your shop seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your shop. |
Make your online handcrafted goods store more profitable
We have studied the strategies of the best handcrafted shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your online handcrafted goods store
We understand that as the owner of an online handcrafted goods shop, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your shop are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for online handcrafted goods shops like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your shop. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small online businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your shop's visibility online.
With our marketing pack, you can invest in your shop's growth without feeling overwhelmed or uncertain.
Your online handcrafted goods store could make more money!
Most handcrafted shop owners don't know how to grow their business. Let us teach you the right strategies.
