Online Course Creator Marketing Budget Estimator

If you create and sell online courses, marketing is crucial. However, setting the right budget can be challenging—you might worry about overspending or underinvesting. To help you make informed decisions, we’ve built this free tool. Answer a few simple questions and get a tailored estimate of your ideal monthly marketing budget. Enjoy!

Good news for you, we have a lot of marketing resources for course creators

1. What is the size of your target market?

Niche or specialized audience Mass market or highly competitive sector

Highly competitive markets often require more aggressive marketing efforts.

2. Do you have a dedicated course website with integrated enrollment?

No Yes

A dedicated platform usually demands continuous digital marketing and technical upkeep.

3. What type of marketing content do you plan to produce?

High-quality course preview videos Student testimonials Behind-the-scenes production insights Free sample lessons Discounted enrollment offers

Producing polished content often involves higher production costs.

4. On how many social media platforms do you plan to actively engage?

2

Platforms like LinkedIn, Facebook, Instagram, and YouTube can boost your reach. More platforms may require additional resources.

5. Are you planning to hire a dedicated digital marketing specialist?

Yes No

Managing both course creation and marketing can be overwhelming. A specialist can ensure consistent online engagement.

6. How would you position your course?

Premium / High-end (advanced, comprehensive) Mid-range (balanced quality and price) Budget-friendly (accessible to all) Specialized / Niche (expert-level, targeted)

Premium courses often require more polished branding, while budget-friendly courses can allocate less on high-end visuals.

7. How aggressively do you plan to invest in paid advertising?

5

Higher investment means more spending on Google Ads, Facebook Ads, LinkedIn Ads, etc.

8. Do you plan to target corporate clients or institutional partnerships (B2B)?

No Yes

B2B marketing often requires tailored outreach, networking, and possibly specialized advertising channels.

9. How frequently do you launch special promotions or enrollment discounts?

Occasionally Regularly

Frequent promotions can drive enrollments but may increase overall advertising costs.

10. Do you plan to collaborate with educational influencers or industry experts?

No Yes

Collaborations with influencers or experts can enhance credibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your answers.

12. Have you checked our marketing resources for online course creators?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid common pitfalls, and invest in strategies that drive enrollments.

Calculate My Budget