![Oncology Clinic: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_ec0ffb11-585c-4422-907a-cd153d5160d1.png?v=1715865733&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best oncology clinics in the world use strategically to connect with patients and their families.
We understand that you're busy running your clinic and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you reach out to patients who need your care and support.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for oncology clinics.
Get the content idea list made for oncology clinic owners
A lot of oncology clinics manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an oncology clinic
We have thoroughly researched numerous oncology clinics' social media strategies to create our strategy pack for oncology clinics - here is what consistently proves effective.
| Content Type | Why It Works to Engage and Support Patients |
|---|---|
| Patient Success Stories | Sharing real-life success stories of patients can provide hope and encouragement to others undergoing treatment. |
| Behind-the-Scenes Videos | Showcasing the clinic, medical staff, and treatment processes builds trust and creates a connection with the audience. |
| Expert Testimonials | Positive reviews and testimonials from medical professionals provide credibility and reassure potential patients about the quality of care. |
| Health Tips and Advice | Providing valuable health tips and advice can attract individuals seeking reliable information and support. |
| User-Generated Content | Sharing content created by patients (testimonials, photos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local health organizations or influencers can introduce the clinic to a broader, local audience. |
| Event Announcements | Promoting upcoming health seminars, support groups, or awareness events can attract new visitors interested in these resources. |
| Seasonal and Awareness Posts | Highlighting seasonal health tips or awareness campaigns can attract individuals looking for relevant information during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek support from the clinic. |
| Medical Insights | Sharing insights and updates on the latest treatments and research can intrigue patients and caregivers, motivating them to seek care at the clinic. |
| Daily Health Tips | Regularly updating followers with daily health tips keeps the clinic top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about the medical staff creates a personal connection and humanizes the clinic. |
| Wellness Tips | Sharing wellness tips and self-care advice can engage followers who are looking to improve their overall health and well-being. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally and socially conscious individuals. |
| Patient Spotlights | Featuring regular patients creates a sense of community and makes others want to be part of that supportive group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may seek services at the clinic. |
Some oncology clinics make 5x more profit than you!
We have studied the strategies of the best oncology clinics in the world. Replicate them now!
How can oncology clinic owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your clinic and services are essential.
People seek trust and reassurance first. Make sure the lighting is good, the clinic looks clean and welcoming, and the presentation is professional.
Also, post regularly to keep your audience informed. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your clinic. Behind-the-scenes photos, staff stories, and patient testimonials can create a personal connection with your audience.
If you want to keep your potential patients informed, highlight any special services, events, or new treatments. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new patients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your clinic’s “image” and what your audience finds valuable.
If you have a low budget to conduct marketing for your clinic, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for clinic owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage patients to share their own stories and tag your clinic. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for oncology clinics on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for oncology clinics, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your oncology clinic.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Patient Stories | Use natural light by positioning patients near windows during daytime. Enhance photos and videos with free apps like Snapseed or VSCO. |
| Patient Testimonials | Ask satisfied patients to leave a quick video testimonial on their phone. Offer a small token of appreciation, like a wellness kit, as a thank-you. |
| User-Generated Content | Encourage patients and their families to share their journey by offering a monthly raffle for those who tag your clinic on Instagram. |
| DIY Health Tips Videos | Film short, simple health tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the medical team during slow hours. |
| Daily Health Tips | Design simple, eye-catching graphics for daily health tips using free tools like Canva. Include a brief description and a relevant photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the clinic. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their health concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local health events by offering a small discount or coupon for services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Patient Spotlights | Highlight patients who have shown remarkable progress. Take a quick photo and share a short story about their journey at your clinic. |
| Clinic Environment Photos | Create a welcoming atmosphere in your photos using inexpensive items like plants, artwork, and comfortable seating from budget stores. |
| Health and Wellness Tips | Share eco-friendly practices such as recycling medical waste or using sustainable products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the clinic's preparation work, such as setting up treatment rooms or organizing medical supplies. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free wellness check-up. |
| Seasonal Health Tips | Highlight seasonal health advice using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best oncology clinics in the world!
There are oncology clinics that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for oncology clinics
Investing in top-notch social media content for your oncology clinic might be worth it because many other clinics won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of patients and supporters.
| Content Type | Why It Could Bring a LOT of Patients |
|---|---|
| Virtual Health Seminars | Hosting live or recorded virtual health seminars where your oncologists discuss cancer prevention, treatment options, and patient care can create a sense of community and attract a global audience. |
| Interactive 360° Clinic Tours | Offering virtual 360° tours of your clinic, including treatment rooms and patient lounges, can provide a unique behind-the-scenes experience and make potential patients feel more comfortable visiting in person. |
| Patient Success Stories | Sharing inspiring patient success stories can create hope and trust, encouraging new patients to seek your clinic's services. |
| Doctor Q&A Sessions | Hosting live Q&A sessions with your oncologists where patients can ask questions about their conditions and treatments can create a supportive and informative environment. |
| AR Treatment Simulations | Implementing augmented reality (AR) technology to simulate treatment processes can help patients understand what to expect, reducing anxiety and enhancing their experience. |
| Themed Awareness Events | Hosting themed awareness events, such as breast cancer awareness month activities or fundraising walks, can provide a unique and immersive experience, attracting community support and participation. |
| Health Challenge Contests | Organizing health challenge contests (e.g., a step-count challenge) can create viral moments, encouraging healthy habits and community engagement. |
| Collaborative Health Workshops | Partnering with other healthcare providers or wellness experts to host workshops can introduce your clinic to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your clinic's mission, the journey of your medical staff, or patient experiences can create an emotional connection with your audience. |
| Interactive Treatment Planning | Allowing patients to participate in treatment planning via social media polls or virtual consultations can make them feel involved and more committed to their care. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable medical practices or green building certifications, can attract environmentally conscious patients and media attention. |
| Mobile Health Clinics | Operating a mobile health clinic in different locations or at local events can expand your reach and attract new patients who may visit your main clinic later. |
| Health Subscription Service | Offering a subscription service where patients receive monthly health tips, wellness kits, or access to exclusive content can create a loyal patient base. |
| Immersive Health Workshops | Hosting workshops where patients can learn about advanced treatment options and self-care techniques from your medical staff can attract health enthusiasts and create a sense of exclusivity. |
| Flash Mob Health Events | Organizing flash mob health events in unexpected locations can create viral content and attract adventurous individuals looking for unique health experiences. |
Content that never works well for oncology clinics on social media
Don't waste your time and resources on these strategies. We've seen many oncology clinics make these mistakes, and they won't help you stand out or attract new patients to your clinic.
| Content Type | Why It Never Works for Oncology Clinics | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the clinic appear untrustworthy or impersonal. | Use real photos of your medical team, facilities, and patient interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential patients. | Mix in educational content, patient success stories, and health tips to keep your audience engaged and informed. |
| Unrelated Content | Posting content that has nothing to do with oncology or healthcare confuses followers and dilutes your brand. | Keep your content focused on cancer care, treatment options, patient support, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your clinic's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your clinic positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on patient care, community support, and your clinic's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate patients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your patients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your clinic can bore followers and reduce engagement. | Share patient testimonials, collaborate with local health organizations, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential patients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value patient input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your clinic seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate patients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for patients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your clinic. |
Make your oncology clinic more profitable
We have studied the strategies of the best oncology clinics in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your oncology clinic
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your oncology clinic could make more money!
Most oncology clinic owners don't know how to grow their business. Let us teach you the right strategies.
