![Necklace Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_517681a1-392f-40d2-ba88-b1fe5f89a65c.png?v=1715865528&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best jewelry brands in the world use strategically to attract customers.
We know you're busy designing and crafting beautiful necklaces, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for jewelry designers.
Get the content idea list made for necklace brand founders
A lot of necklace brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a necklace brand
We have meticulously analyzed numerous jewelry brands' social media accounts to create our strategy pack for necklace brands - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Necklace Brand |
|---|---|
| High-Quality Product Photos | Stunning images of necklaces can captivate potential customers, making them eager to purchase your pieces. |
| Behind-the-Scenes Videos | Showcasing the design and crafting process builds trust and creates a deeper connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy your necklaces. |
| Specials and Promotions | Announcing limited-time offers, discounts, and exclusive collections can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or boutiques can introduce your brand to a broader, local audience. |
| Event Announcements | Promoting upcoming trunk shows, pop-up shops, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday-themed necklaces can attract customers looking for special gifts during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your brand further. |
| Design Inspiration Shares | Sharing the inspiration behind your designs can intrigue jewelry enthusiasts and motivate them to purchase your pieces. |
| New Collection Updates | Regularly updating followers with new collections keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the artisans and designers creates a personal connection and humanizes your brand. |
| Jewelry Care Tips | Sharing tips and tricks for maintaining necklaces can engage followers who are jewelry enthusiasts and collectors. |
| Sustainability Initiatives | Highlighting sustainable practices or ethically sourced materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some necklace brands make 5x more profit than you!
We have studied the strategies of the best necklace brands in the world. Replicate them now!
How can necklace brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your necklaces are essential.
People fall in love with jewelry through their eyes first. Make sure the lighting is good, the pieces look stunning, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, stories about the craftsmanship, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new collections, or limited-edition pieces. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your necklace brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for jewelry brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos wearing your necklaces and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for necklace brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for necklace brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your necklace brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Jewelry Photos | Utilize natural light by photographing necklaces near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share a quick video testimonial on their phone. Offer a small discount or a free accessory as a thank-you. |
| User-Generated Content | Encourage customers to share photos of themselves wearing your necklaces by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Styling Videos | Film short, simple videos showing different ways to style your necklaces using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slow hours. |
| New Collection Posts | Design simple, eye-catching graphics for new collections using free tools like Canva. Include a brief description and a stunning photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite necklace styles or suggestions for new designs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite necklace styles. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Jewelry Photos | Create attractive settings using inexpensive items like fabric backdrops, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Crafting | Record short clips of the crafting process, such as beading or assembling necklaces. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free necklace. Use prizes that are cost-effective like a free pendant. |
| Seasonal Collection Posts | Highlight seasonal designs and materials using natural light and your smartphone camera. Share the story behind the collection to add interest. |
Copy the tactics of the best necklace brands in the world!
There are necklace brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for necklace brands
Investing in high-quality social media content for your necklace brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Behind-the-Scenes Crafting Videos | Showcasing the intricate process of how your necklaces are made can create a sense of authenticity and attract customers who appreciate craftsmanship. |
| Virtual Try-On Features | Implementing virtual try-on technology where customers can see how a necklace looks on them through augmented reality can enhance the shopping experience and boost sales. |
| Limited Edition Collections | Releasing limited edition or seasonal necklace collections can generate excitement and urgency, encouraging both new and repeat purchases. |
| Designer Q&A Sessions | Hosting live Q&A sessions with your designers can create a personal connection with your audience and provide insights into the inspiration behind your pieces. |
| Customer Stories | Sharing stories and testimonials from customers about their experiences with your necklaces can build trust and emotional connections with potential buyers. |
| Collaborative Collections | Partnering with other brands or influencers to create exclusive necklace collections can introduce your brand to new audiences and create buzz. |
| Interactive Design Polls | Engaging your audience with polls to help design new pieces can make them feel involved and excited to purchase the final product they helped create. |
| Eco-Friendly Initiatives | Promoting sustainable practices, such as using recycled materials or eco-friendly packaging, can attract environmentally conscious consumers and positive media attention. |
| Styling Tips and Tutorials | Creating content that offers styling tips and tutorials on how to wear your necklaces can provide value to your audience and encourage them to buy more pieces. |
| Exclusive Pre-Launch Events | Hosting exclusive online or in-person pre-launch events for new collections can create a sense of exclusivity and anticipation among your customers. |
| Influencer Collaborations | Partnering with influencers to showcase your necklaces can expand your reach and attract their followers to your brand. |
| Custom Design Services | Offering custom design services where customers can create their own unique necklaces can attract those looking for personalized and one-of-a-kind pieces. |
| Pop-Up Shops | Setting up pop-up shops in different locations can provide a physical shopping experience and attract new customers who may not have discovered your brand online. |
| Jewelry Care Tips | Sharing tips on how to care for and maintain your necklaces can add value to your products and build a long-term relationship with your customers. |
| Flash Sales | Organizing flash sales with limited-time discounts can create urgency and attract bargain hunters looking for a great deal. |
Content that never works well for necklace brands on social media
Don't waste your time and resources on these ideas. We've seen many necklace brands make these mistakes, and they won't help you stand out from the crowd or attract new customers to your brand.
| Content Type | Why It Never Works for Necklace Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your necklaces, designers, and workshops to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with jewelry or your brand confuses followers and dilutes your brand. | Keep your content focused on your necklaces, design process, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your necklaces positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on jewelry, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your necklaces can bore followers and reduce engagement. | Share user-generated content, collaborate with local artisans, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your necklace brand more profitable
We have studied the strategies of the best necklace brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your necklace brand
We understand that as a necklace brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a jewelry business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for necklace brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your jewelry business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small necklace brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your necklace brand's growth without feeling overwhelmed or uncertain.
Your necklace brand could make more money!
Most necklace brand founders don't know how to grow their business. Let us teach you the right strategies.
