![Nail Salon: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_45951de0-8db6-4b23-8727-788d981c4287.png?v=1715865495&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best nail salons in the world use strategically to attract clients.
We know you're busy running your nail salon and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your salon.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for nail salon owners.
Get the content idea list made for nail salon owners
A lot of nail salons manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a nail salon
We have studied dozens of nail salons’ social media accounts when building strategy pack for nail salons - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Nail Salon |
|---|---|
| High-Quality Nail Art Photos | Visually appealing images of nail designs can make potential customers excited about getting their nails done, encouraging them to visit the salon. |
| Behind-the-Scenes Videos | Showcasing the salon, nail technicians, and preparation processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the salon. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new customers looking for great value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the salon to a broader, local audience. |
| Event Announcements | Promoting upcoming events, workshops, or special theme days can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal nail designs or holiday specials can attract customers looking for festive options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Nail Care Tips | Sharing tips on nail care and maintenance can engage followers who are interested in keeping their nails healthy and beautiful. |
| Daily Specials Updates | Regularly updating followers with daily specials keeps the salon top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the nail technicians creates a personal connection and humanizes the brand. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some nail salons make 5x more profit than you!
We have studied the strategies of the best nail salons in the world. Replicate them now!
How can nail salon owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your nail art and salon services are essential.
People choose with their eyes first. Make sure the lighting is good, the nails look flawless, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your nail salon. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal nail designs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for nail salon owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your nail salon’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your nail salon, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for nail salon owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your nail salon. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for nail salons on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for nail salons, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your nail salon.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Nail Art Photos | Use natural light by positioning hands near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free nail art add-on or a discount on their next visit as a thank-you. |
| User-Generated Content | Encourage customers to share their nail photos by offering a monthly raffle for those who tag your salon on Instagram. |
| DIY Nail Care Tips | Film short, simple nail care tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily prep or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a stunning photo of the nail art. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the salon. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite nail designs or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite nail designs. Take a quick photo and share a short story about their experience at your salon. |
| Homemade Nail Art Photos | Create attractive settings using inexpensive items like colorful backgrounds, props, and accessories from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using non-toxic nail products or recycling materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the nail prep work, such as filing or painting nails. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free manicure. Use prizes that are cost-effective like a free nail art design. |
| Seasonal Nail Art Posts | Highlight seasonal nail designs using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best nail salons in the world!
There are nail salons that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for nail salons
Investing in top-notch social media content for your nail salon might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal clientele.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Nail Art Tutorials | Hosting live or recorded nail art tutorials where your technicians demonstrate popular or trending designs can create a sense of community and attract a global audience. |
| Interactive 360° Salon Tours | Offering virtual 360° tours of your salon, including the nail stations and relaxation areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Nail Designs | Creating buzz with limited edition or seasonal nail designs available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| VIP Nail Experience | Offering an exclusive nail experience where customers can enjoy personalized services and interact with top nail artists can create a memorable experience and word-of-mouth. |
| AR Nail Design Preview | Implementing augmented reality (AR) technology where customers can see a 3D representation of nail designs on their hands can enhance the salon experience and attract tech-savvy customers. |
| Themed Nail Events | Hosting themed nail events, such as a bridal nail party or a holiday nail art night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Nail Art Contests | Organizing nail art contests (e.g., best holiday-themed nails) can create viral moments, attracting competitive nail artists and spectators. |
| Collaborative Pop-Up Salons | Partnering with other local beauty professionals or salons to host pop-up events can introduce your nail salon to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your nail designs, the products you use, or the personal journey of your nail artists can create an emotional connection with customers. |
| Interactive Nail Design Polls | Allowing customers to choose nail designs for a special collection via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using non-toxic nail polishes or sustainable salon practices, can attract environmentally conscious consumers and media attention. |
| Mobile Nail Services | Offering mobile nail services in different locations or at local events can expand your reach and attract new customers who may visit your main salon later. |
| Nail Care Subscription Service | Offering a subscription service where customers receive monthly nail care kits and tutorials can create a loyal customer base. |
| Immersive Nail Workshops | Hosting workshops where customers can learn advanced nail art techniques from your technicians can attract nail enthusiasts and create a sense of exclusivity. |
| Flash Mob Nail Events | Organizing flash mob nail events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for nail salons on social media
Don't waste your time and resources on these ideas. We've seen many nail salon owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your salon.
| Content Type | Why It Never Works for Nail Salons | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the salon appear unoriginal or untrustworthy. | Use real photos of your nail designs, staff, and salon to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with nail care or the salon confuses followers and dilutes your brand. | Keep your content focused on your nail services, beauty tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your salon's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your salon positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on nail care, community, and your salon's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your salon can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your salon seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your salon. |
Make your nail salon more profitable
We have studied the strategies of the best nail salons in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your nail salon
We understand that as a nail salon owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a nail salon are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for nail salon owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your nail salon. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small nail salons on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your nail salon's visibility online.
With our marketing pack, you can invest in your nail salon's growth without feeling overwhelmed or uncertain.
Your nail salon could make more money!
Most nail salon owners don't know how to grow their business. Let us teach you the right strategies.
