![Music School: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_80033e68-4d5f-4756-9019-76235d0eb16e.png?v=1715865498&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best music schools in the world use strategically to attract students.
We know you're busy running your music school and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new students to your classes.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for music school owners.
Get the content idea list made for music school owners
A lot of music schools manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a music school
We have studied dozens of music schools’ social media accounts when building our strategy pack for music schools - here is what seems to always work.
| Content Type | Why It Works to Attract New Students to Your Music School |
|---|---|
| Student Performance Videos | Showcasing students' performances can inspire potential students and their parents, demonstrating the quality of instruction and progress. |
| Behind-the-Scenes Videos | Giving a glimpse into lessons, practice sessions, and recitals builds trust and creates a connection with the audience. |
| Parent Testimonials | Positive reviews and testimonials from parents provide social proof and encourage others to enroll their children. |
| Special Offers and Promotions | Announcing limited-time offers, discounts on lessons, or free trial classes can attract new students looking for deals. |
| User-Generated Content | Sharing content created by students and parents (videos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local musicians, schools, or businesses can introduce the music school to a broader, local audience. |
| Event Announcements | Promoting upcoming recitals, workshops, or masterclasses can attract new students interested in unique learning experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal concerts or holiday-themed lessons can attract students looking for special learning opportunities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join the school. |
| Music Tips and Tutorials | Sharing tips and tutorials on playing instruments or singing can intrigue music enthusiasts and motivate them to take lessons. |
| Daily Practice Updates | Regularly updating followers with daily practice tips keeps the school top-of-mind and encourages consistent practice habits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the instructors creates a personal connection and humanizes the brand. |
| Music Theory Tips | Sharing tips and tricks on music theory can engage followers who are interested in deepening their musical knowledge. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious consumers. |
| Student Spotlights | Featuring regular students creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into students. |
Some music schools make 5x more profit than you!
We have studied the strategies of the best music schools in the world. Replicate them now!
How can music school owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your music lessons and performances are essential.
People connect with music visually first. Make sure the lighting is good, the instruments look well-maintained, and the setting is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your music school. Behind-the-scenes photos, teacher stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your potential students excited, highlight any special offers, events, or seasonal classes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new students.
An example of our marketing pack for music school owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your music school’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your music school, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for music school owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage students to share their own photos and tag your music school. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for music schools on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for music schools, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your music school.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Performance Videos | Record student performances using natural light by positioning them near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Student Testimonials | Ask satisfied students or parents to leave a quick video testimonial on their phone. Offer a free lesson or a small gift as a thank-you. |
| User-Generated Content | Encourage students to share their practice sessions or performances by offering a monthly raffle for those who tag your music school on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials of popular songs or techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily classes or introduce the instructors during slow hours. |
| Class Highlight Posts | Design simple, eye-catching graphics for class highlights using free tools like Canva. Include a brief description and a captivating photo. |
| Instructor Spotlights | Feature instructors with a casual photo and fun facts about them. Use your smartphone and a natural setting in the music school. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite instruments or suggestions for new classes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Student Spotlights | Highlight dedicated students with their favorite pieces. Take a quick photo and share a short story about their experience at your music school. |
| Practice Room Photos | Create attractive practice room settings using inexpensive items like posters, music stands, and props from dollar stores. |
| Music Education Tips | Share tips on effective practice routines or music theory. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of class preparations, such as setting up instruments or tuning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free lesson. Use prizes that are cost-effective like a free sheet music book. |
| Seasonal Music Posts | Highlight seasonal music pieces or events using natural light and your smartphone camera. Share the story behind the piece to add interest. |
Copy the tactics of the best music schools in the world!
There are music schools that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for music schools
Investing in top-notch social media content for your music school might be worth it because many other schools won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of music enthusiasts.
| Content Type | Why It Could Bring a LOT of Students |
|---|---|
| Virtual Music Lessons | Hosting live or recorded virtual music lessons where your instructors teach viewers how to play popular songs or master techniques can create a sense of community and attract a global audience. |
| Interactive 360° School Tours | Offering virtual 360° tours of your music school, including practice rooms and performance spaces, can provide a unique behind-the-scenes experience and entice people to enroll. |
| Limited Edition Workshops | Creating buzz with limited edition or seasonal workshops available for a short time can generate excitement and urgency, attracting new and repeat students. |
| Masterclass Sessions | Offering exclusive masterclass sessions where students can learn from renowned musicians can create a memorable experience and word-of-mouth. |
| AR Instrument Demonstrations | Implementing augmented reality (AR) technology in your demonstrations where students can see a 3D representation of instruments can enhance the learning experience and attract tech-savvy students. |
| Themed Recitals | Hosting themed recitals, such as a classical night or a rock band showcase, can provide a unique and immersive experience, attracting groups and special occasions. |
| Music Challenge Contests | Organizing music challenge contests (e.g., fastest scales, best improvisation) can create viral moments, attracting competitive musicians and spectators. |
| Collaborative Concerts | Partnering with other local musicians or schools to host collaborative concerts can introduce your music school to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your school, the journey of your instructors, or the success stories of your students can create an emotional connection with potential students. |
| Interactive Song Selection | Allowing students to choose songs for a custom lesson via social media polls can make them feel involved and eager to learn the pieces they helped select. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable instruments or reducing paper usage, can attract environmentally conscious students and media attention. |
| Mobile Music Classes | Operating a mobile music classroom in different locations or at local events can expand your reach and attract new students who may visit your main school later. |
| Sheet Music Subscription Service | Offering a subscription service where students receive monthly sheet music and practice tips can create a loyal student base. |
| Immersive Music Workshops | Hosting workshops where students can learn advanced techniques from your instructors can attract music enthusiasts and create a sense of exclusivity. |
| Flash Mob Performances | Organizing flash mob performances in unexpected locations can create viral content and attract adventurous students looking for unique experiences. |
Content that never works well for music schools on social media
Don't waste your time and resources on these strategies. We've seen many music school owners make these mistakes, and they won't help you stand out from the crowd or attract new students to your school.
| Content Type | Why It Never Works for Music Schools | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the music school appear unoriginal or untrustworthy. | Use real photos of your students, instructors, and facilities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, student testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with music or the school confuses followers and dilutes your brand. | Keep your content focused on your music programs, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your music school's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your school positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on music, community, and your school's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential students looking for genuine interaction. | Respond personally to comments and messages to show that you care about your students and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your music school can bore followers and reduce engagement. | Share user-generated content, collaborate with local artists, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential students. | Address negative feedback calmly and constructively, showing that you are willing to improve and value student input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your music school seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential students and deter participation. | Offer simple, clear, and straightforward promotions that are easy for students to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your music school. |
Make your music school more profitable
We have studied the strategies of the best music schools in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your music school
We understand that as a music school owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a music school are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for music school owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your music school. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small music schools on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your music school's visibility online.
With our marketing pack, you can invest in your music school's growth without feeling overwhelmed or uncertain.
Your music school could make more money!
Most music school owners don't know how to grow their business. Let us teach you the right strategies.
