![Music Production Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_b4b78b76-607f-44c6-a691-6722e7f5b85d.png?v=1715865604&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top music production agencies use strategically to attract clients and showcase their work.
We understand that you're busy creating amazing music and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your studio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for music producers.
Get the content idea list made for music agency owners
A lot of music agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a music production agency
We have analyzed numerous music production agencies' social media accounts to create our strategy pack for music production agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Music Production Agency |
|---|---|
| High-Quality Track Previews | Sharing snippets of your best tracks can captivate potential clients, showcasing your production quality and style. |
| Behind-the-Scenes Videos | Showcasing the studio, equipment, and production process builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from artists and clients provide social proof and encourage others to work with you. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by your clients (tracks, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local artists or influencers can introduce your agency to a broader, local audience. |
| Event Announcements | Promoting upcoming events, live sessions, or workshops can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal offers or holiday-themed tracks can attract clients looking for special production services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to collaborate with you. |
| Production Tips | Sharing tips and tricks from your studio can engage followers who are music enthusiasts and aspiring producers. |
| Daily Updates | Regularly updating followers with new projects or client successes keeps your agency top-of-mind and encourages spontaneous inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Equipment Showcases | Highlighting your studio equipment and tools can intrigue tech-savvy clients and showcase your professional setup. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly initiatives appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some music agencies make 5x more profit than you!
We have studied the strategies of the best music agencies in the world. Replicate them now!
How can music agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality audio samples and videos of your music production are essential.
People listen with their ears first. Make sure the sound quality is top-notch, the music is well-mixed, and the presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “silent” account.
Show the real side of your music production agency. Behind-the-scenes videos, producer stories, and artist shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, collaborations, or new releases. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your music production agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your music production agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for music producers.
How to Do It Fast and Efficient
First, spend a few hours once a week recording audio samples, shooting videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Adobe Audition for audio editing. These tools can make your content look and sound professional with minimal effort.
Low-budget content ideas for music agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for music production agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your music production agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Studio Photos | Utilize natural light by positioning instruments and equipment near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free studio session or discount as a thank-you. |
| User-Generated Content | Encourage clients to share their recording experiences by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on music production techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily studio sessions or introduce the team during slow hours. |
| New Release Announcements | Design simple, eye-catching graphics for new releases using free tools like Canva. Include a brief description and a captivating photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite music genres or suggestions for new services. |
| Local Event Promotions | Collaborate with local music events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite tracks. Take a quick photo and share a short story about their experience at your studio. |
| Homemade Studio Photos | Create attractive studio settings using inexpensive items like posters, lighting, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using energy-efficient equipment or recycling. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the studio setup, such as arranging instruments or adjusting sound levels. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free recording session. Use prizes that are cost-effective like a free hour of studio time. |
| Seasonal Music Posts | Highlight seasonal music themes using natural light and your smartphone camera. Share the story behind the track to add interest. |
Copy the tactics of the best music agencies in the world!
There are music agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for music agencies
Investing in high-quality social media content for your music production agency can be a game-changer. Many other agencies might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Production Tutorials | Hosting live or recorded tutorials where your producers demonstrate how to create popular music tracks can build a sense of community and attract a global audience of aspiring musicians. |
| Interactive Studio Tours | Offering virtual 360° tours of your studio, including the recording booths and mixing rooms, can provide a unique behind-the-scenes experience and entice artists to work with you. |
| Exclusive Sample Packs | Creating buzz with limited edition or seasonal sample packs available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Producer’s Masterclass | Offering an exclusive masterclass where clients can learn directly from your top producers can create a memorable experience and generate word-of-mouth referrals. |
| AR Music Visualization | Implementing augmented reality (AR) technology in your music visualizations where clients can see a 3D representation of sound waves can enhance the production experience and attract tech-savvy artists. |
| Themed Recording Sessions | Hosting themed recording sessions, such as a vintage analog day or a genre-specific night, can provide a unique and immersive experience, attracting groups and special projects. |
| Beat-Making Contests | Organizing beat-making contests (e.g., creating a track in under an hour) can create viral moments, attracting competitive producers and spectators. |
| Collaborative Pop-Up Studios | Partnering with other local producers or studios to host pop-up recording sessions can introduce your agency to new audiences and create a buzz in the music community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your tracks, the artists you work with, or the personal journey of your producers can create an emotional connection with clients. |
| Interactive Track Selection | Allowing clients to choose elements for a custom track via social media polls can make them feel involved and eager to hear the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or energy-efficient equipment, can attract environmentally conscious clients and media attention. |
| Mobile Recording Studio | Operating a mobile recording studio in different locations or at local events can expand your reach and attract new clients who may visit your main studio later. |
| Subscription Service for Beats | Offering a subscription service where clients receive monthly beats and production tips can create a loyal client base. |
| Immersive Production Workshops | Hosting workshops where clients can learn advanced production techniques from your producers can attract music enthusiasts and create a sense of exclusivity. |
| Flash Mob Recording Sessions | Organizing flash mob recording sessions in unexpected locations can create viral content and attract adventurous artists looking for unique experiences. |
Content that never works well for music agencies on social media
Don't waste your time and resources on these strategies. We've seen many music production agencies make these mistakes, and they won't help you stand out from the crowd or attract new clients for your business.
| Content Type | Why It Never Works for Music Production Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the agency appear unoriginal or untrustworthy. | Use real photos of your studio, team, and artists to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, artist testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with music or your agency confuses followers and dilutes your brand. | Keep your content focused on your music projects, studio sessions, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on music, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with local artists, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your music production agency more profitable
We have studied the strategies of the best music agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your music production agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your music production agency could make more money!
Most music agency owners don't know how to grow their business. Let us teach you the right strategies.
