![Music Production Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_91873009-6546-45fd-b846-90c8ee67fd40.png?v=1715865694&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best music production companies in the world use strategically to attract clients and showcase their work.
We know you're busy creating amazing music and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your studio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for music producers.
Get the content idea list made for music company owners
A lot of music companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a music production company
We have studied dozens of music production companies' social media accounts when building our strategy pack for music production companies - here is what seems to always work.
| Content Type | Why It Works to Attract New Clients to Your Music Production Company |
|---|---|
| High-Quality Track Previews | Sharing snippets of your latest productions can captivate potential clients, showcasing your sound quality and creativity. |
| Behind-the-Scenes Videos | Showcasing the recording process, studio setup, and team at work builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from artists and bands provide social proof and encourage others to work with you. |
| Special Offers and Promotions | Announcing limited-time discounts on recording sessions or mixing services can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by your clients (track releases, studio photos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local artists or music venues can introduce your studio to a broader, local audience. |
| Event Announcements | Promoting upcoming recording sessions, workshops, or live streams can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting special offers or themed recording sessions during holidays can attract clients looking for unique opportunities. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book your services. |
| Production Tips | Sharing tips and tricks from your producers can engage followers who are music enthusiasts and aspiring artists. |
| Daily Studio Updates | Regularly updating followers with daily activities in the studio keeps your company top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Gear Showcases | Highlighting your studio equipment and explaining its benefits can attract clients who are particular about sound quality. |
| Sustainability Initiatives | Highlighting eco-friendly practices or community involvement appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some music companies make 5x more profit than you!
We have studied the strategies of the best music companies in the world. Replicate them now!
How can music company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality audio samples and videos of your music production process are essential.
People listen with their ears first. Make sure the sound quality is top-notch, the music is well-mixed, and the presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “silent” account.
Show the real side of your music production company. Behind-the-scenes videos, producer stories, and artist shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, new releases, or upcoming events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for music company owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your music production company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your music production company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for music producers.
How to Do It Fast and Efficiently
First, spend a few hours once a week recording audio samples, shooting videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on YouTube can be a post on Facebook or a clip on Instagram.
Encourage clients and collaborators to share their own experiences and tag your company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Adobe Audition for audio editing. These tools can make your content look and sound professional with minimal effort.
Low-budget content ideas for music companies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for music production companies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your music production company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Studio Photos | Use natural light by positioning instruments and equipment near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Artist Testimonials | Ask satisfied artists to leave a quick video testimonial on their phone. Offer a free recording session or mixing service as a thank-you. |
| User-Generated Content | Encourage artists to share their studio photos by offering a monthly raffle for those who tag your studio on Instagram. |
| DIY Recording Tips | Film short, simple tutorials on recording techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily studio sessions or introduce the team during slow hours. |
| New Release Announcements | Design simple, eye-catching graphics for new releases using free tools like Canva. Include a brief description and a captivating photo or album cover. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite music genres or suggestions for new services. |
| Local Event Promotions | Collaborate with local music events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Artist Spotlights | Highlight loyal artists with their favorite tracks. Take a quick photo and share a short story about their experience at your studio. |
| Homemade Studio Photos | Create attractive studio settings using inexpensive items like posters, lighting, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using energy-efficient equipment or recycling. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the studio setup, such as arranging microphones or tuning instruments. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free recording session. Use prizes that are cost-effective like a free mixing service. |
| Seasonal Music Posts | Highlight seasonal music themes and tracks using natural light and your smartphone camera. Share the story behind the music to add interest. |
Copy the tactics of the best music companies in the world!
There are music companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for music companies
Investing in high-quality social media content for your music production company can be a game-changer. Many other companies might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated following.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Production Sessions | Streaming live or recorded production sessions where your producers create tracks can build a sense of community and attract a global audience of aspiring musicians and fans. |
| Interactive Studio Tours | Offering virtual 360° tours of your studio, including the recording booths and mixing rooms, can provide a unique behind-the-scenes experience and entice artists to work with you. |
| Exclusive Track Releases | Creating buzz with exclusive or limited-time track releases can generate excitement and urgency, attracting new and repeat clients. |
| Producer’s Masterclass | Offering an exclusive masterclass where clients can learn directly from your top producers can create a memorable experience and word-of-mouth referrals. |
| AR Album Previews | Implementing augmented reality (AR) technology in your album previews where clients can see a 3D representation of the album art and listen to snippets can enhance the listening experience and attract tech-savvy clients. |
| Themed Recording Sessions | Hosting themed recording sessions, such as a vintage analog day or a genre-specific night, can provide a unique and immersive experience, attracting groups and special projects. |
| Music Production Contests | Organizing music production contests (e.g., remixing a track within a set time) can create viral moments, attracting competitive producers and spectators. |
| Collaborative Pop-Up Studios | Partnering with other local studios or artists to host pop-up recording sessions can introduce your company to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the creation of tracks, the journey of your producers, or the inspiration behind your projects can create an emotional connection with clients. |
| Interactive Track Selection | Allowing clients to choose elements for a custom track via social media polls can make them feel involved and eager to hear the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or energy-efficient equipment, can attract environmentally conscious clients and media attention. |
| Mobile Recording Studio | Operating a mobile recording studio in different locations or at local events can expand your reach and attract new clients who may visit your main studio later. |
| Subscription Service for Beats | Offering a subscription service where clients receive monthly beats and production kits can create a loyal customer base. |
| Immersive Production Workshops | Hosting workshops where clients can learn advanced production techniques from your producers can attract music enthusiasts and create a sense of exclusivity. |
| Flash Mob Recording Sessions | Organizing flash mob recording sessions in unexpected locations can create viral content and attract adventurous artists looking for unique experiences. |
Content that never works well for music companies on social media
Don't waste your time and resources on these strategies. We've seen many music producers make these mistakes, and they won't help you stand out in the industry or attract new clients to your music production company.
| Content Type | Why It Never Works for Music Production | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your company appear unoriginal or untrustworthy. | Use real photos of your studio, team, and recording sessions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, artist testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with music or production confuses followers and dilutes your brand. | Keep your content focused on your studio, music projects, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your studio positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on music, community, and your studio's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your studio can bore followers and reduce engagement. | Share user-generated content, collaborate with local artists, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your studio seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your studio. |
Make your music production company more profitable
We have studied the strategies of the best music companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your music production company
We understand that as a music production company owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a music production company are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for music production companies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your music production company. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small music production businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your company's visibility online.
With our marketing pack, you can invest in your music production company's growth without feeling overwhelmed or uncertain.
Your music production company could make more money!
Most music company owners don't know how to grow their business. Let us teach you the right strategies.
