![Music App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_9970b941-3ee1-41bb-99b8-9555c7053f79.png?v=1715865586&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best music apps in the world use strategically to attract users.
We know you're busy developing your music app and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your platform.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for music app developers.
Get the content idea list made for music app developers
A lot of music apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a music app
We have analyzed numerous music apps' social media strategies while developing our strategy pack for music apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Attract New Users to Your Music App |
|---|---|
| High-Quality Album Art | Visually striking album covers can catch the eye of potential users, enticing them to explore the music on your app. |
| Behind-the-Scenes Videos | Showcasing the app's development process, team, and artist collaborations builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to download and use the app. |
| Exclusive Releases and Promotions | Announcing exclusive tracks, early releases, and special promotions can attract new users looking for unique content. |
| User-Generated Content | Sharing playlists, reviews, and stories created by users engages the community and adds authenticity to your app. |
| Local Collaborations | Partnering with local artists or influencers can introduce the app to a broader, local audience. |
| Event Announcements | Promoting upcoming concerts, live streams, or special music events can attract new users interested in unique experiences. |
| Seasonal and Holiday Playlists | Highlighting seasonal playlists or holiday-themed music can attract users looking for special listening experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use the app. |
| Artist Spotlights | Featuring stories and interviews with popular or emerging artists can intrigue music enthusiasts and motivate them to explore more on your app. |
| Daily Music Recommendations | Regularly updating followers with daily music recommendations keeps the app top-of-mind and encourages spontaneous listening. |
| Behind-the-Scenes Staff Stories | Featuring stories about the app's team members creates a personal connection and humanizes the brand. |
| Music Tips and Tricks | Sharing tips and tricks for discovering new music or creating playlists can engage followers who are music enthusiasts. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly initiatives appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users. |
Some music apps make 5x more profit than you!
We have studied the strategies of the best music apps in the world. Replicate them now!
How can music app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality album covers and artist photos are essential.
People listen with their eyes first. Make sure the visuals are striking, the artists look engaging, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your music app. Behind-the-scenes photos, artist stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any special playlists, new releases, or exclusive content. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your music app’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your music app, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for music app owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own playlists and tag your music app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for music apps on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for music apps, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your music app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Music Clips | Record short music clips or artist interviews using your smartphone. Enhance audio quality with free apps like Audacity or BandLab. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a free month of premium service as a thank-you. |
| User-Generated Playlists | Encourage users to share their playlists by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Music Tutorials | Film short, simple tutorials on how to use your app's features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at app development or introduce the team during slow hours. |
| Daily Music Recommendations | Design simple, eye-catching graphics for daily music recommendations using free tools like Canva. Include a brief description and a link to the track or playlist. |
| Artist Spotlights | Feature artists with a casual photo and fun facts about them. Use your smartphone and a natural setting. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite genres or suggestions for new features. |
| Local Event Promotions | Collaborate with local music events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local music charity events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite playlists. Take a quick photo and share a short story about their experience with your app. |
| Homemade Music Videos | Create attractive settings using inexpensive items like fairy lights, posters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as reducing data usage or supporting local artists. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the app development process, such as coding or design work. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like exclusive playlists. |
| Seasonal Music Posts | Highlight seasonal music and playlists using natural light and your smartphone camera. Share the story behind the playlist to add interest. |
Copy the tactics of the best music apps in the world!
There are music apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for music apps
Investing in high-quality social media content for your music app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Virtual Concerts | Hosting live or recorded virtual concerts featuring popular or emerging artists can create a sense of community and attract a global audience. |
| Interactive 360° Studio Tours | Offering virtual 360° tours of recording studios or behind-the-scenes looks at music production can provide a unique experience and entice people to explore your app. |
| Exclusive Track Releases | Creating buzz with exclusive or early track releases available only on your app can generate excitement and urgency, attracting new and repeat users. |
| Artist Q&A Sessions | Offering exclusive Q&A sessions where users can interact with their favorite artists can create memorable experiences and word-of-mouth promotion. |
| AR Album Covers | Implementing augmented reality (AR) technology in album covers where users can see 3D representations or animations can enhance the listening experience and attract tech-savvy users. |
| Themed Playlists | Creating themed playlists, such as workout mixes or mood-based collections, can provide a unique and immersive experience, attracting users looking for specific vibes. |
| Music Challenge Contests | Organizing music challenge contests (e.g., remix competitions) can create viral moments, attracting competitive musicians and spectators. |
| Collaborative Playlists | Partnering with other music apps or artists to create collaborative playlists can introduce your app to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of songs, the journey of artists, or the making of albums can create an emotional connection with users. |
| Interactive Song Requests | Allowing users to request songs or vote on upcoming releases via social media polls can make them feel involved and eager to engage with the app. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as carbon-neutral streaming or sustainable merchandise, can attract environmentally conscious users and media attention. |
| Pop-Up Listening Parties | Operating pop-up listening parties in different locations or at local events can expand your reach and attract new users who may download your app later. |
| Music Subscription Service | Offering a subscription service where users receive monthly curated playlists or exclusive content can create a loyal user base. |
| Immersive Music Workshops | Hosting workshops where users can learn advanced music production techniques from industry professionals can attract music enthusiasts and create a sense of exclusivity. |
| Flash Mob Performances | Organizing flash mob performances in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for music apps on social media
Don't waste your time and resources on these strategies. We've seen many music app developers make these mistakes, and they won't help you stand out from the crowd or attract new users to your app.
| Content Type | Why It Never Works for Music Apps | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, user testimonials, and behind-the-scenes content to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like artist interviews, music trivia, and user-generated playlists to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with music or your app confuses followers and dilutes your brand. | Keep your content focused on music, app features, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on music, community, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with artists, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your music app more profitable
We have studied the strategies of the best music apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your music app
We understand that as a music app developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and maintaining a music app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for music app developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your music app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small music apps on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your music app's growth without feeling overwhelmed or uncertain.
Your music app could make more money!
Most music app developers don't know how to grow their business. Let us teach you the right strategies.
