![Mortgage Broker: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_089e273f-b405-4c71-9608-5cabd948f9bc.png?v=1715865431&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best mortgage brokers use strategically to attract clients.
We know you're busy helping clients secure their dream homes, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for mortgage brokers.
Get the content idea list made for mortgage brokers
A lot of mortgage brokers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a mortgage broker
We have analyzed numerous mortgage brokers' social media accounts to develop our strategy pack for mortgage brokers - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Mortgage Brokerage |
|---|---|
| Client Success Stories | Sharing testimonials and success stories from satisfied clients provides social proof and builds trust with potential clients. |
| Educational Videos | Creating videos that explain mortgage processes, tips for first-time homebuyers, and financial advice positions you as an expert and helps demystify the mortgage process. |
| Market Updates | Regular updates on interest rates, housing market trends, and economic forecasts keep your audience informed and demonstrate your expertise. |
| Interactive Q&A Sessions | Hosting live Q&A sessions allows potential clients to ask questions directly, fostering engagement and building a personal connection. |
| Infographics | Visually appealing infographics that break down complex mortgage concepts can make the information more accessible and shareable. |
| Client Testimonials | Featuring positive reviews and testimonials from real clients provides social proof and encourages others to trust your services. |
| Special Offers | Promoting limited-time offers, such as reduced fees or special rates, can attract new clients looking for the best deals. |
| Local Collaborations | Partnering with local real estate agents, financial advisors, or community organizations can expand your reach and introduce your services to a broader audience. |
| Homebuyer Workshops | Promoting workshops or webinars on homebuying and mortgage topics can attract potential clients interested in learning more. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday-related financial tips can engage your audience and keep your content relevant. |
| Behind-the-Scenes Content | Sharing behind-the-scenes looks at your team and office environment humanizes your brand and builds a personal connection with your audience. |
| Client Spotlights | Featuring stories about your clients' homebuying journeys creates a sense of community and inspires others to take the next step. |
| Financial Tips | Providing tips on budgeting, saving for a down payment, and improving credit scores can attract followers who are preparing to buy a home. |
| Sustainability Initiatives | Highlighting any sustainable practices or community involvement can appeal to socially conscious clients. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some mortgage brokers make 5x more profit than you!
We have studied the strategies of the best mortgage brokers in the world. Replicate them now!
How can mortgage brokers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your properties are essential.
People make decisions with their eyes first. Make sure the lighting is good, the properties look well-maintained, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your mortgage brokerage. Behind-the-scenes photos, staff stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or new mortgage products. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for mortgage brokers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your mortgage brokerage “image” and what your audience likes.
If you have a low budget to conduct marketing for your mortgage brokerage, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for mortgage brokers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your brokerage. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for mortgage brokers on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for mortgage brokers, complete with practical tips to keep costs low and maximize your social media presence.
Consider incorporating some of these ideas into your mortgage brokerage's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small gift card as a token of appreciation. |
| Educational Videos | Film short, informative videos explaining mortgage terms and processes using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Success Stories | Share stories of clients who successfully secured their dream home with your help. Include a photo and a brief description of their journey. |
| Market Updates | Post regular updates on mortgage rates and market trends using simple graphics created with free tools like Canva. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during office hours. |
| Client Spotlights | Feature clients with a casual photo and a short story about their experience working with you. Use your smartphone and a natural setting. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their mortgage preferences or questions they have about the process. |
| Local Event Promotions | Collaborate with local events by offering a small discount on your services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Financial Tips | Share practical financial advice related to home buying and mortgages. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing documents or meeting with clients. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free financial planning session. |
| Seasonal Tips | Highlight seasonal home buying tips using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best mortgage brokers in the world!
There are mortgage brokers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for mortgage brokers
Investing in high-quality social media content for your mortgage brokerage can be a game-changer. Many other brokers might not take this step, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where you answer common mortgage questions can build trust and position you as an expert, attracting potential clients who need guidance. |
| Virtual Office Tours | Offering virtual tours of your office can provide a personal touch and make clients feel more comfortable and connected before they even step in the door. |
| Client Success Stories | Sharing detailed success stories of clients who achieved their homeownership dreams with your help can inspire and attract new clients looking for similar outcomes. |
| Interactive Mortgage Calculators | Providing interactive mortgage calculators on your social media can engage users and help them understand their borrowing potential, making them more likely to reach out for your services. |
| Educational Webinars | Hosting webinars on topics like first-time home buying, refinancing, or investment properties can educate potential clients and establish your authority in the field. |
| AR Property Previews | Implementing augmented reality (AR) technology to offer virtual property previews can attract tech-savvy clients and provide a unique, engaging experience. |
| Themed Financial Planning Events | Hosting themed events, such as "Investment Property Night" or "First-Time Homebuyer Workshop," can provide valuable information and attract specific client groups. |
| Mortgage Challenge Contests | Organizing contests where participants can win a free mortgage consultation or a discount on services can create buzz and attract competitive clients. |
| Collaborative Community Events | Partnering with local real estate agents or financial advisors to host community events can introduce your services to new audiences and build local connections. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your clients' journeys to homeownership or your personal experiences in the mortgage industry can create an emotional connection with potential clients. |
| Interactive Rate Updates | Providing real-time updates on mortgage rates via social media polls or interactive posts can keep your audience engaged and informed, making them more likely to choose your services. |
| Eco-Friendly Financing Options | Promoting eco-friendly financing options, such as green home loans, can attract environmentally conscious clients and generate positive media attention. |
| Mobile Office Pop-Ups | Setting up a mobile office in different locations or at local events can expand your reach and attract new clients who may visit your main office later. |
| Monthly Newsletter Subscription | Offering a subscription service where clients receive monthly newsletters with mortgage tips, market updates, and exclusive offers can create a loyal client base. |
| Immersive Financial Workshops | Hosting workshops where clients can learn advanced financial planning techniques can attract serious investors and create a sense of exclusivity. |
| Flash Mob Financial Consultations | Organizing flash mob financial consultation events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for mortgage brokers on social media
Don't waste your time and resources on these strategies. We've seen many mortgage brokers make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Mortgage Brokers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your business appear unoriginal or untrustworthy. | Use real photos of your team, office, and satisfied clients to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in educational content like mortgage tips, client success stories, and market updates to keep your audience engaged. |
| Unrelated Content | Posting content that has nothing to do with mortgages or real estate confuses followers and dilutes your brand. | Keep your content focused on mortgage advice, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on mortgage solutions, client success, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local real estate agents, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your mortgage broker more profitable
We have studied the strategies of the best mortgage brokers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your mortgage broker
We understand that as a mortgage broker, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a mortgage brokerage are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for mortgage brokers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your mortgage brokerage. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small mortgage brokers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brokerage's visibility online.
With our marketing pack, you can invest in your brokerage's growth without feeling overwhelmed or uncertain.
Your mortgage broker could make more money!
Most mortgage brokers don't know how to grow their business. Let us teach you the right strategies.
