![Montessori School: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_5a157d36-f700-4814-b64b-b1107ce8a78b.png?v=1715865650&width=1100)
Facebook and Instagram are not just for sharing photos and updates—they're powerful tools that the best Montessori schools use strategically to engage parents and attract new families.
We understand that running a Montessori school keeps you incredibly busy, and the idea of managing social media might feel like an additional challenge.
But here's the good news: you don't need to be a marketing expert or invest a lot of time to make it effective. Just a few minutes a day can help you connect with parents and showcase the unique benefits of your Montessori program.
To support you, we have created a free list of content ideas - and for a comprehensive action plan, please check our strategy pack for Montessori schools.
Get the content idea list made for Montessori school owners
A lot of Montessori schools manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a Montessori school
We have researched numerous Montessori schools' social media strategies to create our strategy pack for Montessori schools - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Families to Your Montessori School |
|---|---|
| Classroom Activity Photos | High-quality images of children engaged in learning activities can visually demonstrate the Montessori method, appealing to prospective parents. |
| Behind-the-Scenes Videos | Showcasing the classroom setup, teaching materials, and daily routines builds trust and provides transparency, helping parents feel more connected to the school. |
| Parent Testimonials | Positive reviews and testimonials from current parents offer social proof and can reassure prospective families about the quality of education and care. |
| Special Programs and Events | Announcing special programs, workshops, and school events can attract new families interested in unique educational opportunities. |
| User-Generated Content | Sharing content created by parents (photos, reviews) fosters community engagement and adds authenticity to your school's online presence. |
| Local Collaborations | Partnering with local businesses or educational influencers can introduce the school to a broader, local audience. |
| Event Announcements | Promoting upcoming open houses, parent-teacher meetings, or special guest speakers can attract new families interested in learning more about the school. |
| Seasonal and Holiday Posts | Highlighting seasonal activities or holiday celebrations can attract families looking for a school that values cultural and seasonal traditions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to learn more about the school. |
| Educational Tips | Sharing Montessori educational tips and parenting advice can engage parents who are interested in early childhood education and development. |
| Daily Updates | Regularly updating followers with daily classroom activities keeps the school top-of-mind and showcases the dynamic learning environment. |
| Teacher Spotlights | Featuring stories about the teachers creates a personal connection and humanizes the school, making it more relatable to prospective families. |
| Learning Material Highlights | Sharing insights into Montessori materials and their educational benefits can engage parents who are curious about the Montessori method. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious families. |
| Student Spotlights | Featuring stories about students' achievements and experiences creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into enrolled families. |
Some Montessori schools make 5x more profit than you!
We have studied the strategies of the best Montessori schools in the world. Replicate them now!
How can Montessori school owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your Montessori school environment are essential.
Parents choose with their eyes first. Make sure the lighting is good, the classrooms look inviting, and the activities are engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Parents appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your Montessori school. Behind-the-scenes photos, teacher stories, and student shoutouts can create a personal connection with your audience.
If you want to keep your potential families excited, highlight any special programs, events, or seasonal activities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new families.
An example of our marketing pack for Montessori school owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your Montessori school’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your school, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for school owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage parents to share their own photos and tag your school. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for Montessori schools on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for Montessori schools, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your Montessori school.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Classroom Activity Photos | Use natural light by capturing photos near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Parent Testimonials | Ask satisfied parents to leave a quick video testimonial on their phone. Offer a small token of appreciation, like a handmade thank-you card from the children. |
| User-Generated Content | Encourage parents to share photos of their children’s projects by offering a monthly raffle for those who tag your school on Instagram. |
| DIY Educational Videos | Film short, simple educational activities using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at classroom setups or introduce the teaching staff during quiet hours. |
| Daily Learning Highlights | Design simple, eye-catching graphics for daily learning highlights using free tools like Canva. Include a brief description and a captivating photo. |
| Teacher Spotlights | Feature teachers with a casual photo and fun facts about them. Use your smartphone and a natural setting in the classroom. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite classroom activities or suggestions for new programs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for school-related services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Student Spotlights | Highlight students with their favorite activities. Take a quick photo and share a short story about their experience at your school. |
| Classroom Setup Photos | Create attractive classroom settings using inexpensive items like educational posters, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using natural materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of classroom prep work, such as setting up learning stations or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free educational kit. Use prizes that are cost-effective like a free book or educational toy. |
| Seasonal Activity Posts | Highlight seasonal activities and projects using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best Montessori schools in the world!
There are Montessori schools that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for Montessori schools
Investing in high-quality social media content for your Montessori school can be incredibly beneficial. Many other schools might not take this step, giving you a unique opportunity to stand out, capture the interest of parents, and build a dedicated community.
| Content Type | Why It Could Attract More Families |
|---|---|
| Virtual Classroom Tours | Offering virtual tours of your classrooms and facilities can give parents a comprehensive view of the learning environment, making them more likely to schedule an in-person visit. |
| Interactive Parent Workshops | Hosting live or recorded workshops where educators discuss Montessori methods and parenting tips can create a sense of community and attract a global audience of interested parents. |
| Student Showcase Videos | Sharing videos of students engaging in various activities and projects can highlight the unique aspects of your curriculum and demonstrate student growth and creativity. |
| Teacher Q&A Sessions | Offering live Q&A sessions with your teachers can provide parents with valuable insights into your educational approach and create a personal connection with your staff. |
| Augmented Reality Learning Tools | Implementing AR technology in your social media posts to showcase interactive learning tools can attract tech-savvy parents and demonstrate your commitment to innovative education. |
| Themed Learning Weeks | Promoting themed learning weeks, such as Science Week or Art Week, can provide a glimpse into the diverse and immersive experiences your school offers, attracting families looking for a well-rounded education. |
| Parent-Student Challenges | Organizing educational challenges that parents and students can participate in together can create engaging content and foster a sense of community and involvement. |
| Collaborative Community Events | Partnering with local organizations to host community events can introduce your school to new families and create a buzz in the local area. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your school's history, the Montessori philosophy, or success stories of your students can create an emotional connection with prospective families. |
| Interactive Curriculum Polls | Allowing parents to vote on upcoming curriculum topics or special projects via social media polls can make them feel involved and excited about your school's offerings. |
| Eco-Friendly Initiatives | Promoting eco-friendly initiatives, such as a school garden or recycling programs, can attract environmentally conscious families and generate positive media attention. |
| Mobile Learning Exhibits | Creating mobile learning exhibits that travel to different locations or events can expand your reach and attract new families who may consider enrolling their children. |
| Monthly Educational Kits | Offering a subscription service where families receive monthly educational kits with Montessori materials and activities can create a loyal community of parents dedicated to your teaching methods. |
| Immersive Learning Workshops | Hosting workshops where parents can learn about Montessori techniques and how to apply them at home can attract education enthusiasts and create a sense of exclusivity. |
| Pop-Up Learning Experiences | Organizing pop-up learning events in unexpected locations can create viral content and attract families looking for unique educational experiences. |
Content that never works well for Montessori schools on social media
Don't waste your time and resources on these ideas. We've seen many Montessori schools make these mistakes, and they won't help you stand out from the crowd or attract new enrollments for your school.
| Content Type | Why It Never Works for Montessori Schools | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the school appear unoriginal or untrustworthy. | Use real photos of your classrooms, students, and teachers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, parent testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with education or the school confuses followers and dilutes your brand. | Keep your content focused on your school, educational activities, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your school's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your school positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your school's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate parents looking for genuine interaction. | Respond personally to comments and messages to show that you care about your community and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your school can bore followers and reduce engagement. | Share user-generated content, collaborate with local organizations, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential parents. | Address negative feedback calmly and constructively, showing that you are willing to improve and value community input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your school seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate parents and deter participation. | Offer simple, clear, and straightforward promotions that are easy for parents to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your school. |
Make your Montessori school more profitable
We have studied the strategies of the best Montessori schools in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your Montessori school
We understand that as a Montessori school owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than educational institutions like yours.
The day-to-day demands of running a Montessori school are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for Montessori school owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your school. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for Montessori schools on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your school's visibility online.
With our marketing pack, you can invest in your school's growth without feeling overwhelmed or uncertain.
Your Montessori school could make more money!
Most Montessori school owners don't know how to grow their business. Let us teach you the right strategies.
