![Miniature Golf Course: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_f470a16d-08a8-4ee5-87e9-2d8a495fa5f5.png?v=1715865616&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best miniature golf courses in the world use strategically to attract players.
We know you're busy running your miniature golf course and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your course.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for miniature golf course owners.
Get the content idea list made for golf course owners
A lot of golf courses manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a miniature golf course
We have studied dozens of miniature golf courses’ social media accounts when building our strategy pack for miniature golf courses - here is what seems to always work.
| Content Type | Why It Works to Get New Customers to Your Miniature Golf Course |
|---|---|
| High-Quality Course Photos | Visually appealing images of the course can make potential customers excited to play, encouraging them to visit. |
| Behind-the-Scenes Videos | Showcasing the course maintenance, staff, and preparation processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the course. |
| Specials and Promotions | Announcing limited-time offers, discounts, and group rates can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the course to a broader, local audience. |
| Event Announcements | Promoting upcoming events, tournaments, or special theme nights can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal decorations or holiday-themed events can attract customers looking for special activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Course Tips | Sharing tips on how to navigate tricky holes can intrigue golf enthusiasts and motivate them to try the course. |
| Daily Specials Updates | Regularly updating followers with daily specials or events keeps the course top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Golf Techniques | Sharing tips and tricks for improving one's game can engage followers who are golf enthusiasts. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly course features appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some golf courses make 5x more profit than you!
We have studied the strategies of the best golf courses in the world. Replicate them now!
How can golf course owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your miniature golf course are essential.
People play with their eyes first. Make sure the lighting is good, the course looks vibrant, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your miniature golf course. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal themes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your miniature golf course “image” and what your audience likes.
If you have a low budget to conduct marketing for your miniature golf course, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for miniature golf course owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your miniature golf course. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for golf courses on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for miniature golf courses, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your miniature golf course.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Course Photos | Use natural light by taking photos during the golden hour. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer a free game or a small prize as a thank-you. |
| User-Generated Content | Encourage customers to share their mini-golf photos by offering a monthly raffle for those who tag your course on Instagram. |
| DIY Trick Shot Videos | Film short, fun trick shots using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at course maintenance or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting on the course. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite holes or suggestions for new course features. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite holes. Take a quick photo and share a short story about their experience at your course. |
| Course Decor Photos | Create attractive settings using inexpensive items like themed props and decorations from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of course maintenance work, such as mowing the grass or setting up obstacles. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game. Use prizes that are cost-effective like a free round of mini-golf. |
| Seasonal Event Posts | Highlight seasonal events and decorations using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best golf courses in the world!
There are golf courses that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for golf courses
Investing in top-notch social media content for your miniature golf course might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Mini-Golf Tutorials | Hosting live or recorded tutorials where your staff teach viewers how to improve their mini-golf skills can create a sense of community and attract a global audience. |
| Interactive 360° Course Tours | Offering virtual 360° tours of your miniature golf course, including unique holes and themed areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Course Themes | Creating buzz with limited edition or seasonal course themes available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Night Golf Events | Offering an exclusive night golf experience with glow-in-the-dark balls and illuminated courses can create a memorable experience and word-of-mouth. |
| AR Course Integration | Implementing augmented reality (AR) technology in your courses where players can see virtual obstacles or characters can enhance the gaming experience and attract tech-savvy customers. |
| Themed Golf Tournaments | Hosting themed golf tournaments, such as a pirate adventure or a space exploration, can provide a unique and immersive experience, attracting groups and special occasions. |
| Mini-Golf Challenge Contests | Organizing mini-golf challenge contests (e.g., hole-in-one challenges) can create viral moments, attracting competitive players and spectators. |
| Collaborative Pop-Up Courses | Partnering with other local attractions or businesses to host pop-up mini-golf courses can introduce your course to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the design of your courses, the inspiration behind the themes, or the personal journey of your staff can create an emotional connection with customers. |
| Interactive Hole Design Polls | Allowing customers to vote on social media for new hole designs can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials for course construction or implementing recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Mini-Golf Pop-Ups | Operating a mobile mini-golf course in different locations or at local events can expand your reach and attract new customers who may visit your main course later. |
| Mini-Golf Subscription Service | Offering a subscription service where customers receive monthly passes or exclusive access to new course features can create a loyal customer base. |
| Immersive Golf Workshops | Hosting workshops where customers can learn advanced mini-golf techniques from your staff can attract golf enthusiasts and create a sense of exclusivity. |
| Flash Mob Golf Events | Organizing flash mob golf events in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for golf courses on social media
Don't waste your time and resources on these ideas. We've seen many miniature golf course owners make these mistakes, and they won't help you stand out from the crowd or bring in new visitors to your course.
| Content Type | Why It Never Works for Miniature Golf Courses | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the course appear unoriginal or untrustworthy. | Use real photos of your course, staff, and happy players to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with miniature golf or your course confuses followers and dilutes your brand. | Keep your content focused on your course, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your course's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your course positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fun, community, and your course's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your course can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your course seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your course. |
Make your miniature golf course more profitable
We have studied the strategies of the best golf courses in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your miniature golf course
We understand that as a miniature golf course owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a miniature golf course are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for miniature golf course owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your miniature golf course. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your miniature golf course's visibility online.
With our marketing pack, you can invest in your miniature golf course's growth without feeling overwhelmed or uncertain.
Your miniature golf course could make more money!
Most golf course owners don't know how to grow their business. Let us teach you the right strategies.
