![Men Grooming Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-7_a059ea1b-c6ae-47f4-9353-03e4c4375f87.png?v=1715865558&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best men's grooming brands use strategically to attract customers.
We know you're busy running your grooming business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your chair.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for grooming business owners.
Get the content idea list made for grooming brand founders
A lot of grooming brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a men's grooming brand
We have meticulously analyzed numerous men's grooming brands' social media accounts to create our strategy pack for men's grooming brands - here is what consistently drives engagement and attracts new customers.
| Content Type | Why It Works to Get New Customers for Your Grooming Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of grooming products can captivate potential customers, encouraging them to explore and purchase. |
| Behind-the-Scenes Videos | Showcasing the production process, ingredient sourcing, and team members builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to try the products. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundles can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or barbershops can introduce the brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, product launches, or grooming workshops can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal products or holiday gift sets can attract customers looking for special grooming options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to try the products. |
| Grooming Tips | Sharing grooming tips and tricks can intrigue enthusiasts and motivate them to try the recommended products. |
| Daily Routine Updates | Regularly updating followers with daily grooming routines keeps the brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly ingredients appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some grooming brands make 5x more profit than you!
We have studied the strategies of the best grooming brands in the world. Replicate them now!
How can grooming brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your grooming products are essential.
Men judge grooming products with their eyes first. Make sure the lighting is good, the products look pristine, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your grooming brand. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new product launches. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for grooming brand founders
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your grooming brand’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your grooming brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for grooming brand owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your grooming brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for grooming brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for men's grooming brands, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your grooming brand's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Grooming Photos | Utilize natural light by taking photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied clients to leave a quick video testimonial on their phone. Offer a small grooming product as a thank-you. |
| User-Generated Content | Encourage customers to share their grooming results by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Grooming Tutorials | Film short, simple grooming tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your product development or introduce the team during slow hours. |
| Product Highlight Posts | Design simple, eye-catching graphics for product highlights using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite grooming products or suggestions for new items. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite grooming products. Take a quick photo and share a short story about their experience with your brand. |
| Grooming Kit Photos | Create attractive settings using inexpensive items like grooming tools, towels, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of product preparation, such as mixing ingredients or packaging. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free grooming product. Use prizes that are cost-effective like a sample-sized product. |
| Seasonal Grooming Tips | Highlight seasonal grooming tips using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best grooming brands in the world!
There are grooming brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for grooming brands
Investing in high-quality social media content for your men's grooming brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Grooming Tutorials | Hosting live or recorded grooming tutorials where experts demonstrate how to use your products can create a sense of community and attract a global audience. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including the grooming stations and product displays, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Products | Creating buzz with limited edition or seasonal grooming products available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Grooming Sessions | Offering an exclusive grooming experience where customers can book a session with a top stylist can create a memorable experience and word-of-mouth. |
| AR Product Demos | Implementing augmented reality (AR) technology in your product demos where customers can see a 3D representation of how products work can enhance the shopping experience and attract tech-savvy customers. |
| Themed Grooming Events | Hosting themed grooming events, such as a beard care workshop or a classic shaving night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Grooming Challenge Contests | Organizing grooming challenge contests (e.g., best beard transformation) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Pop-Up Events | Partnering with other local brands or barbershops to host pop-up events can introduce your brand to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your products, the artisans who create them, or the personal journey of your founders can create an emotional connection with customers. |
| Interactive Product Selection | Allowing customers to choose ingredients for a custom grooming product via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste packaging or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Grooming Services | Operating a mobile grooming van in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Subscription Box Service | Offering a subscription service where customers receive monthly grooming kits with your products can create a loyal customer base. |
| Immersive Grooming Workshops | Hosting workshops where customers can learn advanced grooming techniques from your experts can attract grooming enthusiasts and create a sense of exclusivity. |
| Flash Mob Grooming Events | Organizing flash mob grooming events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for grooming brands on social media
Don't waste your time and resources on these strategies. We've seen many men's grooming brands make these mistakes, and they won't help you stand out from the competition or attract new customers to your brand.
| Content Type | Why It Never Works for Grooming Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your products, team, and satisfied customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like grooming tips, customer testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with grooming or your brand confuses followers and dilutes your brand. | Keep your content focused on grooming, product benefits, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on grooming, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your men grooming brand more profitable
We have studied the strategies of the best grooming brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your men grooming brand
We understand that as a men's grooming brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a grooming business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for men's grooming brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your grooming business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small grooming brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your grooming brand's growth without feeling overwhelmed or uncertain.
Your men grooming brand could make more money!
Most grooming brand founders don't know how to grow their business. Let us teach you the right strategies.
