Maternity Online Store: how to do SEO [SEO Checklist]

SEO isn't just for tech giants and e-commerce behemoths—it's a powerful tool that the best maternity clothing stores use strategically to attract expecting mothers.

We understand that you're busy managing your online store and the thought of optimizing your website might feel like an added stress.

But here's the good news: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more customers to your store.

To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for maternity clothing stores.

Get the SEO checklist made for maternity shop owners

The best maternity shops rank first on Google. Here is a free tool to to get you started.

What is SEO for maternity shops exactly?

Simply put, SEO is all about making your maternity clothing online store more attractive to search engines like Google.

When someone searches for "best maternity clothes online" or "comfortable pregnancy wear," SEO helps your store show up in the results. The goal is to get your website higher up on the search results page so more expecting mothers can find and shop at your store.

Why is SEO Important for Maternity Clothing Stores?

SEO is incredibly important for maternity clothing stores, and here’s why:

Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your store online, especially when they're looking for maternity wear.
Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "stylish maternity dresses" and finding your store right at the top!
Attracting More Targeted Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. By focusing on keywords related to maternity clothing, you ensure that expecting mothers find your store when they need it most.

Key Components of SEO

Now, let’s break down the main parts of SEO specifically for your maternity clothing store:

On-Page SEO

This involves making sure the content on your website is optimized. It includes things like:

Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer nursing-friendly tops, make sure you use phrases like "best nursing tops" or "comfortable breastfeeding clothes" on your site.
Content Quality:
Providing useful, engaging, and fresh content about your products. Share your latest collections, special offers, customer testimonials, and tips for expecting mothers.
Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover stylish and comfortable maternity clothes at [Your Store Name], the top-rated online store for expecting mothers."

Off-Page SEO

This focuses on actions taken outside your website to impact your rankings:

Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from parenting blogs, fashion influencers, or maternity forums.
Social Media:
Being active on social media with your store’s page can drive traffic to your site and improve your online presence. Share your latest products, customer reviews, and pregnancy tips to engage with your audience.

Technical SEO

This ensures your website meets the technical requirements of search engines:

Site Speed:
Making sure your website loads quickly. No one likes to wait, especially busy expecting mothers looking for comfortable clothing options!
Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people shop online using their phones, so a mobile-friendly site is crucial.
Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online shopping cart and payment system.

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We have studied the strategies of the best maternity shops in the world. Replicate them now!

marketing strategy for a maternity clothing online store

Which keywords should you target for your online maternity clothing store?

Maternity clothing store owners, like you, must target specific keywords in SEO because it helps your website appear in search results when expectant mothers look for the type of maternity wear or shopping experience you offer. This increases the chances that people will find and shop at your online store.

For example, if you specialize in stylish maternity wear, targeting keywords like "best maternity clothes" or "maternity fashion online" helps attract customers searching for those terms. This makes it easier for expectant mothers interested in fashionable maternity wear to find your store online.

Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for maternity clothing store owners.

Keyword	Competitiveness Level	Tips and Initiatives
Best maternity clothes online	High	Optimize your website with high-quality images of your clothing, gather customer reviews, list on online directories, and use e-commerce SEO strategies.
Where to buy maternity wear	Medium	Create blog posts or pages on your website highlighting your best products, use keywords naturally in content, and engage with mommy bloggers.
Stylish maternity clothes	Medium	Use beautiful imagery of your clothing, gather positive customer reviews, and ensure your social media profiles are complete and active.
Best maternity dresses online	Medium	Feature specific dress types prominently on your website (e.g., casual, formal), use e-commerce SEO tactics, and promote specials on social media.
Affordable maternity wear	High	Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media.
Top-rated maternity clothes	High	Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on online listings.
Comfortable maternity clothes	Low	Highlight comfort features and customer testimonials on your website, use keywords related to comfort, and promote these aspects on social media.
Where to find maternity clothes near me	Medium	Use local SEO strategies, create content around popular items, and ensure your website is optimized for mobile users searching nearby.
Popular maternity brands	Medium	Use social media to share popular items, engage with influencers, and gather customer testimonials to build credibility.
Best maternity clothes for work	Low	Create work-friendly content, highlight professional attire on your website, and host online events or webinars to generate buzz.

What really matters when you do SEO for a maternity clothing online store

Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For online maternity clothing store owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.

Action / Initiative	Why It Matters / How It Helps Bring New Customers
Optimize Google My Business profile	Ensures your store appears in local search results, provides essential information (hours, location, product categories), and collects reviews to build trust.
Gather and respond to online reviews	Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to shop with you.
Create high-quality content with targeted keywords	Helps your website rank higher in search results for relevant queries, attracting customers looking for specific maternity clothing or advice.
Optimize for local SEO	Ensures your store shows up in local searches (e.g., "maternity clothing near me"), driving foot traffic from nearby potential customers.
Ensure website is mobile-friendly	Most users search for products on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions.
Use high-quality images of products	Attractive photos entice potential customers, showcasing your clothing and styles, which can significantly influence their decision to purchase.
Include detailed product descriptions with keywords	Allows search engines to index your products, helping you appear in searches for specific items, and makes it easy for customers to understand what you offer.
List your store on local directories	Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you.
Engage with local bloggers and influencers	Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices.
Promote special sales and offers	Creates a sense of urgency and excitement, encouraging potential customers to shop for unique deals and discounts.
Utilize social media to share updates and engage with customers	Builds a community around your store, keeps customers informed about new arrivals, and drives traffic to your website.
Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms	Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking.
Offer online shopping and easy returns	Makes it convenient for customers to shop from home, leading to increased sales and customer satisfaction.
Create blog posts about maternity fashion and tips	Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your store unique.

Copy the tactics of the best maternity shops in the world!

There are maternity shops that make way more money than you do. We have studied their tactics. Get them now!

What is always useless when you do SEO for a maternity clothing online store

We have studied a lot of maternity clothing online stores when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new customers. We explain here why they might be a waste of time or even counterproductive.

Action / Initiative	Why It Doesn't Matter / How It Doesn't Help Bring New Customers
Using meta keyword tags	Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your maternity clothing store.
Keyword stuffing in product descriptions	Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential customers.
Paying for backlinks from unrelated websites	Backlinks from non-fashion related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines.
Using exact match domains like bestmaternityclothes.com	Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well.
Creating multiple pages for the same product	Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique product or topic.
Using Flash for product galleries or checkout pages	Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead.
Focusing only on desktop optimization	Many customers shop for maternity clothes on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings.
Using automated link-building tools	These tools often create low-quality or spammy links that can be penalized by search engines, hurting your store's SEO efforts.
Ignoring structured data for products	Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets.
Not updating your product listings regularly	Outdated product information can frustrate customers and harm your SEO. Regular updates keep content relevant and maintain search rankings.
Using irrelevant stock photos on your site	Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual products and models.
Over-optimizing anchor text in links	Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead.
Ignoring page load speed for your website	Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your store's SEO. Ensure your site loads quickly.
Using too many ads above the fold on your homepage	Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively.

Should you pay someone for the SEO of your online maternity clothing store?

Well, let's be honest. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your online maternity clothing store, managing inventory, keeping customers happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?

Having someone handle your SEO means you can focus on what you do best—running your store. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your maternity clothing store online, and ultimately, more customers making purchases.

But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.

You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your store’s website much more visible in strategy pack for online store owners.

Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.

So, should you increase the marketing budget of your online store and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.

Make your online maternity clothing store more profitable

We have studied the strategies of the best maternity shops in the world. All their tactics are explained in our pack!

Useful tools maternity shop owners can use for their SEO

Here are some essential tools that our team has collected and listed, to help you improve your maternity clothing online store's online presence and SEO.

Tool	How It's Useful
Google My Business	Ensures your maternity clothing store appears in local search results and Google Maps, provides essential information (hours, location, product categories), and collects customer reviews.
SEMrush	Helps identify the best keywords for your maternity clothing store, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility.
Yext	Manages your store's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO.
Google Search Console	Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy.
Yelp	Collects customer reviews and ratings, which improve your store's online reputation and visibility in local search results.
BrightLocal	Offers tools for local SEO audits, citation building, and review management, helping your store improve its local search presence.
Moz	Provides keyword research, link building, and site audit tools to enhance your store's SEO efforts and improve search engine rankings.
Ahrefs	Analyzes your store's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy.
Screaming Frog SEO Spider	Crawls your website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings.
AnswerThePublic	Generates content ideas by showing what people are searching for related to maternity clothing, helping you create relevant and engaging blog posts and pages.
Canva	Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO.
Hotjar	Provides insights into user behavior on your website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates.

Copy the SEO tactics of the best maternity shop owners

We understand why many maternity clothing store owners might shy away from SEO and marketing.

Running an online store is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.

Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your store rather than dive into something that seems complicated and uncertain. No need to deteriorate your store’s budget here.

That's why we've created a "marketing pack" specifically for maternity clothing store owners like you.

Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your store without feeling overwhelmed.

Plus, we've included real-life examples and tips that have worked for other small online stores, so you can see the tangible benefits before you even start.

Our goal is to make marketing accessible and practical, helping your maternity clothing store thrive without adding extra stress to your already busy life.

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