![Masonry Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_61c5ff5c-47ee-4d79-b7c3-c1e79d08fa35.png?v=1715865716&width=1100)
Facebook and Instagram aren't just for socializing—they're powerful tools that top masonry companies use strategically to attract new clients and showcase their craftsmanship.
We understand that you're busy managing your masonry projects, and the idea of handling social media might seem like an extra hassle.
But here's the thing: you don't need to be a marketing guru or spend a lot of money to make it effective. Just a few minutes a day can bring in a couple of new clients to your business.
To assist you, we've created a free list of content ideas - and for a comprehensive action plan, please check out our strategy pack for masonry companies.
Get the content idea list made for masonry company owners
A lot of masonry companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a masonry company
We have studied dozens of masonry companies’ social media accounts when building strategy pack for masonry companies - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Masonry Company |
|---|---|
| Project Showcase Photos | High-quality images of completed masonry projects can impress potential clients and demonstrate your craftsmanship. |
| Behind-the-Scenes Videos | Showcasing the construction process, tools, and techniques builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your services. |
| Special Offers and Discounts | Announcing limited-time offers and discounts can attract new clients looking for deals on masonry services. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your masonry company to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, open houses, or community events can attract new clients interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed masonry work can attract clients looking for special services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Tips and Tutorials | Sharing masonry tips and tutorials can intrigue DIY enthusiasts and position your company as an expert in the field. |
| Project Updates | Regularly updating followers with ongoing project progress keeps your company top-of-mind and showcases your work ethic. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Construction Tips | Sharing tips and tricks from the field can engage followers who are interested in construction and masonry work. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some masonry companies make 5x more profit than you!
We have studied the strategies of the best masonry companies in the world. Replicate them now!
How can masonry company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your masonry work are essential.
People judge with their eyes first. Make sure the lighting is good, the masonry looks pristine, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your masonry company. Behind-the-scenes photos, staff stories, and project highlights can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new services, or seasonal projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your masonry company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your masonry company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for masonry companies.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your masonry company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for masonry companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for masonry companies, complete with practical tips to keep costs low and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your masonry business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Photos | Use natural light by photographing your masonry work during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of your completed projects by offering a monthly raffle for those who tag your masonry company on Instagram. |
| DIY Masonry Tips | Film short, simple tutorials on basic masonry techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a high-quality photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at a job site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite masonry styles or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your masonry services. |
| Project Setup Photos | Create attractive settings using inexpensive items like tarps, tools, and props from hardware stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or sustainable building techniques. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the prep work, such as mixing mortar or laying bricks. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free masonry inspection. |
| Seasonal Project Posts | Highlight seasonal projects and materials using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best masonry companies in the world!
There are masonry companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for masonry companies
Investing in high-quality social media content for your masonry company can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Project Showcase Videos | Creating videos that showcase your completed masonry projects can highlight your craftsmanship and attract potential clients looking for similar work. |
| Virtual Site Tours | Offering virtual tours of your ongoing and completed projects can provide a behind-the-scenes look at your work process, building trust and interest. |
| Before-and-After Transformations | Sharing before-and-after photos of your projects can demonstrate the impact of your work and attract clients looking for transformative masonry services. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build credibility and encourage new clients to choose your services. |
| Live Q&A Sessions | Hosting live Q&A sessions where potential clients can ask questions about masonry projects can position you as an expert and build a connection with your audience. |
| Time-Lapse Project Videos | Creating time-lapse videos of your projects from start to finish can captivate viewers and showcase the efficiency and quality of your work. |
| DIY Masonry Tips | Sharing DIY masonry tips and tricks can engage a broader audience and establish your company as a knowledgeable and helpful resource. |
| Collaborative Projects | Partnering with other local businesses or contractors for collaborative projects can introduce your company to new audiences and create community buzz. |
| Story-Driven Posts | Sharing stories about the history of your company, the inspiration behind your projects, or the personal journeys of your team members can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to vote on design elements for upcoming projects via social media polls can make them feel involved and excited about your work. |
| Eco-Friendly Practices | Promoting your eco-friendly practices, such as using sustainable materials or recycling waste, can attract environmentally conscious clients and media attention. |
| On-Site Workshops | Hosting workshops where clients can learn basic masonry skills can attract DIY enthusiasts and create a sense of community around your brand. |
| Seasonal Promotions | Offering seasonal promotions or discounts on specific services can create urgency and attract new clients looking for a good deal. |
| Expert Interviews | Featuring interviews with masonry experts or industry leaders can provide valuable insights to your audience and position your company as a thought leader. |
| Interactive Project Planning | Using social media to involve clients in the planning stages of a project, such as choosing materials or designs, can make them feel more invested in the outcome. |
Content that never works well for masonry companies on social media
Don't waste your time and resources on these strategies. We've seen many masonry companies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Masonry Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your company appear unoriginal or untrustworthy. | Use real photos of your projects, team, and work sites to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with masonry or construction confuses followers and dilutes your brand. | Keep your content focused on your projects, techniques, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your projects, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your company. |
Make your masonry contracting service more profitable
We have studied the strategies of the best masonry companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your masonry contracting service
We understand that as a masonry company owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a masonry business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for masonry company owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your masonry business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small masonry companies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your masonry company's visibility online.
With our marketing pack, you can invest in your masonry company's growth without feeling overwhelmed or uncertain.
Your masonry contracting service could make more money!
Most masonry company owners don't know how to grow their business. Let us teach you the right strategies.
