Martial Arts School Marketing Budget Estimator

If you own a martial arts school, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for martial arts school owners

1. What is your martial arts school’s location type?

Small town or low-competition area Large city or high-competition area

Urban areas often demand a more aggressive marketing approach and a higher budget to stand out.

2. Do you have a website with online enrollment and class scheduling?

No Yes

An online enrollment system typically requires ongoing maintenance, SEO work, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality training videos Student testimonials Behind-the-scenes training sessions Technique demonstrations Promotional offers

More polished or complex content (like professional training videos or testimonials) usually requires a higher production budget.

4. On how many social networks do you want to post?

2

Popular platforms for martial arts schools include Facebook, Instagram, TikTok, and YouTube. More platforms mean more management and budget.

5. Are you planning to hire a dedicated social media manager?

Yes No

Managing a busy martial arts school often leaves little time for marketing. A dedicated manager may increase costs but ensures consistent online presence.

6. What is your martial arts school’s positioning?

Premium / elite (advanced techniques, exclusive training) Mid-range (quality training at fair prices) Budget-friendly (community classes) Specialized (traditional or niche martial arts)

Premium schools often require polished branding and marketing, whereas budget schools can scale back on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level indicates more spending on platforms like Facebook Ads, Instagram Ads, and Google Ads.

8. Do you offer corporate training or group packages?

No Yes

Offering group packages or corporate training may require additional outreach, networking, and even LinkedIn ads or partnerships.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Schools that run frequent deals often need a higher advertising budget to effectively promote these offers.

10. Do you plan to collaborate with local sports influencers or renowned martial artists?

No Yes

Collaborations with local influencers or respected martial artists can boost your school’s visibility but will require extra budget allocation.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of their revenue for marketing. We’ll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for martial arts schools?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that drive growth for your school.

Calculate My Budget