![Makeup Studio: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_5c6edb72-e172-453e-985f-f5ae4a77b851.png?v=1715865638&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best makeup studios in the world use strategically to attract clients.
We know you're busy running your makeup studio and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your studio.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for makeup studio owners.
Get the content idea list made for makeup studio owners
A lot of makeup studios manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a makeup studio
We have studied dozens of makeup studios’ social media accounts when building our strategy pack for makeup studios - here is what seems to always work.
| Content Type | Why It Works to Get New Clients in Your Makeup Studio |
|---|---|
| High-Quality Makeup Photos | Visually stunning images of makeup looks can inspire potential clients, encouraging them to book an appointment. |
| Behind-the-Scenes Videos | Showcasing the studio, makeup artists, and application processes builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to try the studio. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the studio to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, masterclasses, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal makeup trends or holiday looks can attract clients looking for special services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Makeup Tutorials | Sharing tutorials of popular makeup looks can intrigue beauty enthusiasts and motivate them to book a session at the studio. |
| Daily Look Updates | Regularly updating followers with daily makeup looks keeps the studio top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Artist Stories | Featuring stories about the makeup artists creates a personal connection and humanizes the brand. |
| Beauty Tips | Sharing tips and tricks from the makeup artists can engage followers who are beauty enthusiasts and DIY makeup lovers. |
| Sustainability Initiatives | Highlighting sustainable practices or cruelty-free products appeals to environmentally conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some makeup studios make 5x more profit than you!
We have studied the strategies of the best makeup studios in the world. Replicate them now!
How can makeup studio owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your makeup work are essential.
People are drawn to visuals first. Make sure the lighting is good, the makeup looks flawless, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your makeup studio. Behind-the-scenes photos, artist stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal looks. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your makeup studio’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your makeup studio, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for makeup studio owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your makeup studio. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for makeup studios on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for makeup studios, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your makeup studio.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Makeup Photos | Utilize natural light by positioning your clients near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free touch-up or small product sample as a thank-you. |
| User-Generated Content | Encourage clients to share their makeup looks by offering a monthly raffle for those who tag your studio on Instagram. |
| DIY Makeup Tutorials | Film short, simple makeup tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Daily Look Posts | Design simple, eye-catching graphics for daily makeup looks using free tools like Canva. Include a brief description and a stunning photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite makeup trends or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite makeup looks. Take a quick photo and share a short story about their experience at your studio. |
| Homemade Makeup Photos | Create attractive settings using inexpensive items like backdrops, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using cruelty-free products or recycling packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the makeup prep work, such as organizing products or setting up the studio. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free makeup session. Use prizes that are cost-effective like a free mini-makeover. |
| Seasonal Look Posts | Highlight seasonal makeup trends using natural light and your smartphone camera. Share the story behind the look to add interest. |
Copy the tactics of the best makeup studios in the world!
There are makeup studios that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for makeup studios
Investing in high-quality social media content for your makeup studio can be a game-changer. Many other studios might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal clientele.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Makeup Tutorials | Hosting live or recorded makeup tutorials where your artists demonstrate popular looks can create a sense of community and attract a global audience. |
| Interactive 360° Studio Tours | Offering virtual 360° tours of your studio, including makeup stations and product displays, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Makeup Looks | Creating buzz with limited edition or seasonal makeup looks available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Makeup Sessions | Offering exclusive makeup sessions where clients can get personalized advice and services from top artists can create a memorable experience and word-of-mouth. |
| AR Makeup Try-Ons | Implementing augmented reality (AR) technology where clients can see a virtual representation of makeup looks can enhance the experience and attract tech-savvy customers. |
| Themed Makeup Events | Hosting themed makeup events, such as bridal makeup workshops or Halloween special effects sessions, can provide a unique and immersive experience, attracting groups and special occasions. |
| Makeup Challenge Contests | Organizing makeup challenge contests (e.g., creating a look in under 30 minutes) can create viral moments, attracting competitive artists and spectators. |
| Collaborative Pop-Up Events | Partnering with other local beauty experts or brands to host pop-up events can introduce your studio to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your makeup techniques, the products you use, or the personal journey of your artists can create an emotional connection with clients. |
| Interactive Look Selection | Allowing clients to choose makeup looks for a custom session via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste products or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Makeup Services | Operating a mobile makeup service in different locations or at local events can expand your reach and attract new clients who may visit your main studio later. |
| Makeup Subscription Service | Offering a subscription service where clients receive monthly makeup kits and tutorials to try at home can create a loyal customer base. |
| Immersive Beauty Workshops | Hosting workshops where clients can learn advanced makeup techniques from your artists can attract beauty enthusiasts and create a sense of exclusivity. |
| Flash Mob Makeup Sessions | Organizing flash mob makeup sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for makeup studios on social media
Don't waste your time and resources on these ideas. We've seen many makeup studio owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your studio.
| Content Type | Why It Never Works for Makeup Studios | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the studio appear unoriginal or untrustworthy. | Use real photos of your makeup work, staff, and studio to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with makeup or beauty confuses followers and dilutes your brand. | Keep your content focused on your makeup services, beauty tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your studio's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your studio positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on beauty, community, and your studio's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your studio can bore followers and reduce engagement. | Share user-generated content, collaborate with local influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your studio seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your studio. |
Make your makeup studio more profitable
We have studied the strategies of the best makeup studios in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your makeup studio
We understand that as a water park owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a water park are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for water park owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your water park. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small water parks on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your water park's visibility online.
With our marketing pack, you can invest in your water park's growth without feeling overwhelmed or uncertain.
Your makeup studio could make more money!
Most makeup studio owners don't know how to grow their business. Let us teach you the right strategies.
