Makeup Brand Marketing Budget Estimator

If you own a makeup brand, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for makeup brand founders

1. What best describes your brand’s location or reach?

Mostly local (small city or low competition) Large city or high-competition market

Brands in high-competition urban areas often need more aggressive marketing to stand out.

2. Does your makeup brand have its own online store (e-commerce)?

No Yes

Running an e-commerce store requires ongoing site maintenance, SEO, paid ads for traffic, and more.

3. What type of content will you prioritize in your marketing?

High-quality video tutorials Before-and-after transformations Behind-the-scenes (photoshoots) Product demonstrations Promotional offers and giveaways

More polished or frequent content (e.g., high-production video tutorials) typically requires higher budgets.

4. On how many social platforms do you plan to maintain an active presence?

2

Popular platforms for makeup brands include Instagram, TikTok, YouTube, Pinterest, etc. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager or marketing specialist?

Yes No

Consistent posting and engagement is often crucial for cosmetics marketing. A full-time manager increases costs but can greatly boost visibility.

6. What is your brand’s positioning?

Luxury / premium (e.g., organic, cruelty-free, exclusive) Mid-range (quality & fair pricing) Budget-friendly Niche or specialized (e.g., vegan formulas)

Luxury brands often allocate more budget to premium visuals, high-end packaging, etc.

7. How intensively do you plan to invest in paid advertising?

5

A higher level indicates a greater spend on social media ads, Google Ads, influencer campaigns, etc.

8. Do you also supply beauty salons, spas, or retail stores (B2B)?

No Yes

B2B relationships can require additional outreach, trade shows, and specialized marketing materials.

9. How frequently do you plan to run sales, launches, or seasonal promos?

Occasionally Regularly

Brands running frequent promos or new product launches often spend more on marketing to keep audiences engaged.

10. Do you plan to collaborate with influencers or makeup artists?

No Yes

Working with influencers or MUAs (Makeup Artists) can significantly boost brand awareness but requires a dedicated budget.

11. What is your approximate monthly revenue? ($) Many beauty businesses budget 5%–10% of revenue for marketing. We'll use 8% as a baseline here and then adjust based on your other answers.

12. Have you checked our marketing pack for makeup brands?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, and focus on profitable strategies for your beauty audience.

Calculate My Budget