![Makeup Artist: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_7f99d119-23da-409f-bc53-144a48212ac2.png?v=1715865663&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best makeup artists in the world use strategically to attract clients.
We know you're busy perfecting your craft and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your chair.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for makeup artists.
Get the content idea list made for makeup artists
A lot of makeup artists manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a makeup artist
We have studied dozens of makeup artists' social media accounts when building our strategy pack for makeup artists - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Makeup Services |
|---|---|
| High-Quality Makeup Photos | Visually stunning images of your makeup work can captivate potential clients, making them eager to book your services. |
| Behind-the-Scenes Videos | Showcasing your makeup process, tools, and techniques builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to book your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for great value. |
| User-Generated Content | Sharing content created by your clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your makeup services to a broader, local audience. |
| Event Announcements | Promoting upcoming makeup workshops, bridal shows, or special events can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal makeup looks or holiday specials can attract clients looking for special services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book your services. |
| Makeup Tutorials | Sharing tutorials of popular makeup looks can intrigue beauty enthusiasts and motivate them to book a session with you. |
| Daily Tips and Tricks | Regularly updating followers with makeup tips and tricks keeps you top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Artist Stories | Featuring stories about your journey and experiences creates a personal connection and humanizes your brand. |
| Product Recommendations | Sharing your favorite makeup products and tools can engage followers who are beauty enthusiasts and home makeup artists. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some makeup artists make 5x more profit than you!
We have studied the strategies of the best makeup artists in the world. Replicate them now!
How can makeup artists make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your makeup work are essential.
People are drawn to visuals first. Make sure the lighting is good, the makeup looks flawless, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your makeup artistry. Behind-the-scenes photos, transformation stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal looks. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for makeup artists
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your makeup artistry “image” and what your audience likes.
If you have a low budget to conduct marketing for your makeup business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for makeup artists.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your makeup artistry. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for makeup artists on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for makeup artists, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your makeup business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Makeup Photos | Utilize natural light by positioning your clients near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next appointment as a thank-you. |
| User-Generated Content | Encourage clients to share their makeup looks by offering a monthly raffle for those who tag your makeup business on Instagram. |
| DIY Makeup Tutorials | Film short, simple makeup tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your makeup process or introduce your team during slower hours. |
| Daily Look Posts | Design simple, eye-catching graphics for daily makeup looks using free tools like Canva. Include a brief description and a stunning photo. |
| Artist Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite makeup products or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite makeup looks. Take a quick photo and share a short story about their experience with your services. |
| Homemade Makeup Photos | Create attractive settings using inexpensive items like backdrops, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using cruelty-free products or recycling packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your makeup prep work, such as organizing your kit or setting up your station. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free makeup session. Use prizes that are cost-effective like a free mini-makeover. |
| Seasonal Look Posts | Highlight seasonal makeup trends using natural light and your smartphone camera. Share the story behind the look to add interest. |
Copy the tactics of the best makeup artists in the world!
There are makeup artists that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for makeup artists
Investing in high-quality social media content for your makeup artistry business can be a game-changer. Many other artists might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Makeup Tutorials | Hosting live or recorded makeup tutorials where you demonstrate popular looks can create a sense of community and attract a global audience. |
| Interactive 360° Studio Tours | Offering virtual 360° tours of your studio, including your makeup station and product collection, can provide a unique behind-the-scenes experience and entice people to book your services. |
| Limited Edition Looks | Creating buzz with limited edition or seasonal makeup looks available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Client Experiences | Offering an exclusive makeup session where clients can get personalized tips and interact with you can create a memorable experience and word-of-mouth referrals. |
| AR Makeup Try-Ons | Implementing augmented reality (AR) technology where clients can see a 3D representation of makeup looks on their face can enhance the booking experience and attract tech-savvy clients. |
| Themed Makeup Events | Hosting themed makeup events, such as a bridal makeup workshop or a Halloween special, can provide a unique and immersive experience, attracting groups and special occasions. |
| Makeup Challenge Contests | Organizing makeup challenge contests (e.g., creating a look in under 10 minutes) can create viral moments, attracting competitive makeup enthusiasts and spectators. |
| Collaborative Pop-Up Events | Partnering with other local makeup artists or beauty brands to host pop-up events can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your journey as a makeup artist, the inspiration behind your looks, or client transformations can create an emotional connection with your audience. |
| Interactive Look Selection | Allowing clients to choose makeup looks for a custom session via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using cruelty-free products or sustainable packaging, can attract environmentally conscious clients and media attention. |
| Mobile Makeup Services | Offering mobile makeup services in different locations or at local events can expand your reach and attract new clients who may book your main services later. |
| Makeup Subscription Service | Offering a subscription service where clients receive monthly makeup tips, tutorials, and product samples can create a loyal client base. |
| Immersive Makeup Workshops | Hosting workshops where clients can learn advanced makeup techniques from you can attract beauty enthusiasts and create a sense of exclusivity. |
| Flash Mob Makeup Sessions | Organizing flash mob makeup sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for makeup artists on social media
Don't waste your time and resources on these ideas. We've seen many makeup artists make these mistakes, and they won't help you stand out from the crowd or attract new clients to your business.
| Content Type | Why It Never Works for Makeup Artists | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your work appear unoriginal or untrustworthy. | Use real photos of your makeup looks, clients, and workspace to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with makeup or beauty confuses followers and dilutes your brand. | Keep your content focused on your makeup artistry, beauty tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your professionalism and skills. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on beauty, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your makeup artistry. |
Make your makeup artist service more profitable
We have studied the strategies of the best makeup artists in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your makeup artist service
We understand that as a makeup artist, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your makeup artistry business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for makeup artists like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your makeup artistry business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small makeup artists on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your makeup artistry's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your makeup artist service could make more money!
Most makeup artists don't know how to grow their business. Let us teach you the right strategies.
