![Luggage Travel Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-7_a8815f86-4639-47af-8e2c-90eeb1bccdf3.png?v=1715865559&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best luggage and travel accessories brands use strategically to attract customers.
We know you're busy managing your business and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for travel accessory brands.
Get the content idea list made for luggage brand founders
A lot of luggage brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a luggage and travel accessories brand
We have meticulously analyzed numerous social media accounts of luggage and travel accessory brands while developing our strategy pack for travel brands - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Travel Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of luggage and accessories can captivate potential customers, encouraging them to explore and purchase. |
| Behind-the-Scenes Videos | Showcasing the design, manufacturing processes, and team members builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your products. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or travel bloggers can introduce your brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, product launches, or travel expos can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal travel gear or holiday gift ideas can attract customers looking for special items during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your products. |
| Travel Tips and Guides | Sharing travel tips, packing guides, and destination recommendations can intrigue travel enthusiasts and motivate them to purchase your products. |
| Daily Deals Updates | Regularly updating followers with daily deals keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Product Care Tips | Sharing tips and tricks for maintaining and caring for luggage and accessories can engage followers who value longevity and quality. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some luggage brands make 5x more profit than you!
We have studied the strategies of the best luggage brands in the world. Replicate them now!
How can luggage brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your luggage and travel accessories are essential.
People shop with their eyes first. Make sure the lighting is good, the products look pristine, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal collections. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for brand owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for luggage brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for luggage and travel accessories brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your travel accessories brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Utilize natural light by photographing your products near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Encourage satisfied customers to leave a quick video testimonial on their phone. Offer a small travel accessory as a thank-you. |
| User-Generated Content | Motivate customers to share photos of their travels with your products by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Packing Tips Videos | Film short, simple packing tips using your products with a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your product design process or introduce the team during slower periods. |
| Daily Travel Tips | Design simple, eye-catching graphics for daily travel tips using free tools like Canva. Include a brief description and a relevant photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or store. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite travel destinations or suggestions for new product features. |
| Local Event Promotions | Collaborate with local travel events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite travel stories. Take a quick photo and share a short story about their experience with your products. |
| Travel Destination Photos | Create attractive travel settings using inexpensive props like maps, globes, and travel guides from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or promoting reusable travel items. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Production | Record short clips of the production process, such as assembling or quality-checking products. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a travel accessory. Use prizes that are cost-effective like a travel pouch or luggage tag. |
| Seasonal Travel Posts | Highlight seasonal travel destinations and tips using natural light and your smartphone camera. Share the story behind the destination to add interest. |
Copy the tactics of the best luggage brands in the world!
There are luggage brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for luggage brands
Investing in high-quality social media content for your luggage and travel accessories brand can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Packing Tutorials | Hosting live or recorded virtual packing tutorials where experts demonstrate how to efficiently pack for different types of trips can create a sense of community and attract a global audience. |
| Interactive 360° Product Tours | Offering virtual 360° tours of your products, including detailed views of compartments and features, can provide a unique shopping experience and entice people to make a purchase. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Travel Experiences | Offering exclusive travel experiences where customers can test your products in real-world scenarios can create memorable experiences and word-of-mouth. |
| AR Product Integration | Implementing augmented reality (AR) technology in your product displays where customers can see a 3D representation of the luggage can enhance the shopping experience and attract tech-savvy customers. |
| Themed Travel Events | Hosting themed travel events, such as adventure travel workshops or luxury travel seminars, can provide a unique and immersive experience, attracting groups and special occasions. |
| Travel Challenge Contests | Organizing travel challenge contests (e.g., packing a suitcase in under 5 minutes) can create viral moments, attracting competitive travelers and spectators. |
| Collaborative Pop-Up Shops | Partnering with other travel brands or influencers to host pop-up shops can introduce your brand to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your products, the materials you use, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Product Customization | Allowing customers to choose custom features for their luggage via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable materials or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Pop-Up Stores | Operating a mobile pop-up store in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Travel Subscription Service | Offering a subscription service where customers receive monthly travel accessories and tips can create a loyal customer base. |
| Immersive Travel Workshops | Hosting workshops where customers can learn advanced travel tips and tricks from experts can attract travel enthusiasts and create a sense of exclusivity. |
| Flash Mob Travel Experiences | Organizing flash mob travel events in unexpected locations can create viral content and attract adventurous travelers looking for unique experiences. |
Content that never works well for luggage brands on social media
Don't waste your time and resources on these strategies. We've seen many luggage and travel accessories brands make these mistakes, and they won't help you stand out from the competition or attract new customers.
| Content Type | Why It Never Works for Luggage Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your brand appear unoriginal or untrustworthy. | Use real photos of your products, customers using your luggage, and behind-the-scenes shots to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like travel tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with travel or your products confuses followers and dilutes your brand. | Keep your content focused on travel, your products, travel hacks, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on travel, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your products can bore followers and reduce engagement. | Share user-generated content, collaborate with travel influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your luggage travel accessories brand more profitable
We have studied the strategies of the best luggage brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your luggage travel accessories brand
We understand that as a luggage and travel accessories brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a travel accessories business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for luggage and travel accessories brands like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your travel accessories business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small travel brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your brand's growth without feeling overwhelmed or uncertain.
Your luggage travel accessories brand could make more money!
Most luggage brand founders don't know how to grow their business. Let us teach you the right strategies.
