Life Coach Marketing Budget Estimator

If you own a life coaching practice, marketing is essential. However, determining the right budget can be challenging—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and empowering!

Good news for you, we have a lot of marketing resources for life coaches

1. What is your life coaching practice’s client market type?

Local/low-competition market Metropolitan/high-competition market

Highly competitive markets often require a more aggressive marketing strategy and a higher budget to stand out.

2. Do you have an online booking system or digital service platform?

No Yes

An online platform typically requires ongoing website maintenance, SEO efforts, and digital advertising.

3. What type of content do you plan to prioritize?

High-quality testimonial videos Client success stories Behind-the-scenes glimpses Workshop or seminar recordings Promotional webinars

Producing polished content such as high-quality videos or detailed client stories typically requires a higher investment.

4. On how many social networks do you want to post?

2

Popular platforms for life coaches include Facebook, Instagram, LinkedIn, and YouTube. The more platforms you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Managing a busy coaching practice often leaves little time for marketing. A dedicated manager ensures a consistent online presence.

6. What is your coaching service positioning?

Premium / High-end (executive coaching, specialized techniques) Balanced / Mid-range (quality coaching with fair pricing) Affordable / Broad appeal Specialized / Niche expertise

Premium services often require a more polished brand image, while affordable services may allocate less for high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on social media ads, Google Ads, and other online promotion channels.

8. Do you offer corporate coaching or group workshops?

No Yes

B2B marketing often requires additional outreach, networking, and targeted advertising like LinkedIn Ads.

9. How frequently do you offer special coaching packages or discount sessions?

Occasionally Regularly

Coaches offering frequent promotions often invest more in advertising to attract clients.

10. Do you plan to collaborate with industry influencers or guest speakers?

No Yes

Collaborations with respected figures in the coaching or self-improvement space can boost your visibility, but require additional budget.

11. What is your approximate monthly revenue? ($) Many life coaches budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for life coaches?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest in strategies tailored for life coaches and your client base.

Calculate My Budget