![Leadership Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_10897725-75d0-4453-9a7c-3acffd991485.png?v=1715865620&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best leadership coaches in the world use strategically to attract clients.
We know you're busy guiding your clients and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your coaching practice.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for leadership coaches.
Get the content idea list made for leadership coaches
A lot of leadership coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a leadership coach
We have analyzed numerous leadership coaches' social media strategies while developing our strategy pack for leadership coaches - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Coaching Business |
|---|---|
| Success Stories | Sharing detailed success stories of clients can inspire potential clients and demonstrate the tangible results of your coaching. |
| Behind-the-Scenes Videos | Showcasing your coaching sessions, preparation processes, and personal routines builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to seek your coaching services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and free initial consultations can attract new clients looking for value. |
| User-Generated Content | Sharing content created by your clients (testimonials, progress updates) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with industry influencers or other coaches can introduce your services to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or speaking engagements can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday-related coaching tips can attract clients looking for timely advice and support. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your coaching services. |
| Free Resources | Sharing free resources like eBooks, guides, or templates can intrigue potential clients and showcase your expertise. |
| Daily Tips and Insights | Regularly updating followers with daily leadership tips and insights keeps your coaching top-of-mind and encourages engagement. |
| Behind-the-Scenes Coach Stories | Featuring stories about your journey and experiences creates a personal connection and humanizes your brand. |
| Leadership Strategies | Sharing effective leadership strategies and techniques can engage followers who are eager to improve their skills. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some leadership coaches make 5x more profit than you!
We have studied the strategies of the best leadership coaches in the world. Replicate them now!
How can leadership coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions and events are essential.
People connect with visuals first. Make sure the lighting is good, the setting looks professional, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special workshops, webinars, or new coaching programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for leadership coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own success stories and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for leadership coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for leadership coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Coaching Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free coaching session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Leadership Tips Videos | Film short, actionable leadership tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Motivation Posts | Design simple, eye-catching graphics for daily motivational quotes using free tools like Canva. Include a brief description and an inspiring photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their leadership challenges or suggestions for new coaching topics. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for your coaching services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your coaching services. |
| Home Office Photos | Create attractive settings using inexpensive items like tablecloths, plants, and props from dollar stores. |
| Leadership Tips | Share practical leadership tips such as effective communication or time management. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as setting up for a webinar or organizing your workspace. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free eBook or resource. |
| Seasonal Leadership Tips | Highlight seasonal leadership themes using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best leadership coaches in the world!
There are leadership coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for leadership coaches
Investing in top-notch content for your leadership coaching business might be worth it because many other coaches won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Webinars | Hosting live webinars where you share valuable leadership insights and strategies can create a sense of community and attract a global audience. |
| Virtual Office Tours | Offering virtual tours of your coaching space, including your office and meeting areas, can provide a unique behind-the-scenes experience and entice people to book sessions. |
| Exclusive Workshops | Creating buzz with exclusive or seasonal workshops available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| One-on-One Coaching Sessions | Offering an exclusive one-on-one coaching experience where clients can interact with you directly can create a memorable experience and word-of-mouth referrals. |
| AR Leadership Exercises | Implementing augmented reality (AR) technology in your leadership exercises where clients can see a 3D representation of concepts can enhance the learning experience and attract tech-savvy clients. |
| Themed Coaching Events | Hosting themed coaching events, such as a leadership retreat or a team-building night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Leadership Challenge Contests | Organizing leadership challenge contests (e.g., solving a complex problem in under 30 minutes) can create viral moments, attracting competitive professionals and spectators. |
| Collaborative Workshops | Partnering with other local coaches or businesses to host workshops can introduce your coaching services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your leadership journey, the success stories of your clients, or the principles you stand by can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to choose their goals for a custom coaching plan via social media polls can make them feel involved and eager to achieve the milestones they helped set. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless coaching sessions or sustainable office practices, can attract environmentally conscious clients and media attention. |
| Mobile Coaching Sessions | Offering mobile coaching sessions in different locations or at local events can expand your reach and attract new clients who may book regular sessions later. |
| Subscription Service | Offering a subscription service where clients receive monthly leadership tips and resources can create a loyal client base. |
| Immersive Leadership Workshops | Hosting workshops where clients can learn advanced leadership techniques can attract professionals and create a sense of exclusivity. |
| Flash Mob Coaching Sessions | Organizing flash mob coaching sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for leadership coaches on social media
Don't waste your time and resources on these strategies. We've seen many leaders make these mistakes, and they won't help you stand out or attract new clients for your leadership coaching business.
| Content Type | Why It Never Works for Leadership Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching practice appear unoriginal or untrustworthy. | Use real photos of your coaching sessions, workshops, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like success stories, leadership tips, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with leadership or coaching confuses followers and dilutes your brand. | Keep your content focused on leadership, personal development, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on leadership, community, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share client testimonials, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your leadership coaching business more profitable
We have studied the strategies of the best leadership coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your leadership coaching business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your leadership coaching business could make more money!
Most leadership coaches don't know how to grow their business. Let us teach you the right strategies.
