![Lawn Landscaping Service: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_3a370720-19cd-454e-ac5c-fa1592b8f60a.png?v=1715865722&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best lawn and landscaping services use strategically to attract clients.
We know you're busy running your landscaping business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your schedule.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for landscaping services.
Get the content idea list made for landscaping service providers
A lot of landscaping services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a lawn and landscaping service
We have studied dozens of lawn and landscaping service social media accounts when building our strategy pack for lawn and landscaping services - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Lawn and Landscaping Service |
|---|---|
| Before-and-After Photos | Visually striking transformations of lawns and gardens can captivate potential customers, showcasing the quality of your work. |
| Behind-the-Scenes Videos | Showcasing the team, equipment, and landscaping processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to hire your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and seasonal packages can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming community events, workshops, or garden tours can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal services or holiday-themed landscaping ideas can attract customers looking for special options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use your services. |
| Gardening Tips | Sharing tips and tricks for lawn care and gardening can engage followers who are enthusiasts and DIY gardeners. |
| Project Updates | Regularly updating followers with ongoing projects keeps your service top-of-mind and showcases your expertise. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly landscaping options appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some landscaping services make 5x more profit than you!
We have studied the strategies of the best landscaping services in the world. Replicate them now!
How can landscaping service providers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your landscaping projects are essential.
People appreciate beautiful, well-maintained lawns and gardens. Make sure the lighting is good, the greenery looks lush, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your landscaping service. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, seasonal services, or unique projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your landscaping service “image” and what your audience likes.
If you have a low budget to conduct marketing for your landscaping service, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for landscaping businesses.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your landscaping service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for landscaping services on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for lawn and landscaping services, complete with practical tips to keep costs low and effectively utilize social media.
You might want to incorporate some of these ideas in the marketing plan of your lawn and landscaping business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Lawn Photos | Capture your work using natural light by taking photos during the golden hours (early morning or late afternoon). Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their landscaped yards by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Landscaping Tips | Film short, simple landscaping tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Seasonal Tips Posts | Design simple, eye-catching graphics for seasonal lawn care tips using free tools like Canva. Include a brief description and a relevant photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in a landscaped yard. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite plants or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their beautifully landscaped yards. Take a quick photo and share a short story about their experience with your service. |
| Before-and-After Photos | Showcase your work with before-and-after photos of landscaping projects. Use natural light and your smartphone camera for the best results. |
| Sustainability Tips | Share eco-friendly practices such as composting or using native plants. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as planting or trimming. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free lawn service. Use prizes that are cost-effective like a free lawn mowing. |
| Seasonal Plant Posts | Highlight seasonal plants and landscaping ideas using natural light and your smartphone camera. Share the story behind the plant to add interest. |
Copy the tactics of the best landscaping services in the world!
There are landscaping services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for landscaping services
Investing in high-quality social media content for your lawn and landscaping service can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Gardening Tutorials | Hosting live or recorded gardening tutorials where your experts teach viewers how to care for their lawns and gardens can create a sense of community and attract a wide audience. |
| Interactive 360° Project Tours | Offering virtual 360° tours of your completed landscaping projects can provide a unique behind-the-scenes experience and entice potential clients to hire your services. |
| Seasonal Landscaping Tips | Creating buzz with seasonal landscaping tips and tricks can generate excitement and urgency, attracting new and repeat clients looking to enhance their outdoor spaces. |
| Exclusive Garden Design Consultations | Offering exclusive garden design consultations where clients can interact with your designers can create a memorable experience and encourage word-of-mouth referrals. |
| AR Landscape Previews | Implementing augmented reality (AR) technology to show clients a 3D representation of their future landscape can enhance the planning experience and attract tech-savvy customers. |
| Themed Garden Events | Hosting themed garden events, such as a butterfly garden day or a night-time garden lighting showcase, can provide a unique and immersive experience, attracting groups and special occasions. |
| Landscaping Challenge Contests | Organizing landscaping challenge contests (e.g., best DIY garden makeover) can create viral moments, attracting competitive gardeners and spectators. |
| Collaborative Community Projects | Partnering with local businesses or community groups to host collaborative landscaping projects can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your business, the local nurseries you source from, or the personal journey of your landscapers can create an emotional connection with clients. |
| Interactive Plant Selection | Allowing clients to choose plants for a custom garden design via social media polls can make them feel involved and eager to see the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as native plant gardens or sustainable landscaping practices, can attract environmentally conscious consumers and media attention. |
| Mobile Gardening Workshops | Operating a mobile gardening workshop in different locations or at local events can expand your reach and attract new clients who may hire your services later. |
| Garden Care Subscription Service | Offering a subscription service where clients receive monthly garden care tips and products can create a loyal customer base. |
| Immersive Landscaping Workshops | Hosting workshops where clients can learn advanced landscaping techniques from your experts can attract garden enthusiasts and create a sense of exclusivity. |
| Flash Mob Garden Makeovers | Organizing flash mob garden makeovers in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for landscaping services on social media
Don't waste your time and resources on these strategies. We've seen many lawn and landscaping service providers make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Landscaping Services | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your service appear unoriginal or untrustworthy. | Use real photos of your projects, team, and equipment to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with landscaping or lawn care confuses followers and dilutes your brand. | Keep your content focused on your services, projects, tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on landscaping, community, and your service's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your landscaping service. |
Make your lawn landscaping service more profitable
We have studied the strategies of the best landscaping services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your lawn landscaping service
We understand that as a lawn and landscaping service owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a lawn and landscaping service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for lawn and landscaping service owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your lawn and landscaping business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small landscaping services on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your service's visibility online.
With our marketing pack, you can invest in your lawn and landscaping service's growth without feeling overwhelmed or uncertain.
Your lawn landscaping service could make more money!
Most landscaping service providers don't know how to grow their business. Let us teach you the right strategies.
