![Laundry Dry Cleaning: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_ae492182-c80f-49c8-92d3-5d9905552577.png?v=1715865470&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best laundry and dry cleaning services use strategically to attract customers.
We know you're busy running your laundry business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your door.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for laundry and dry cleaning businesses.
Get the content idea list made for laundry service owners
A lot of laundry services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a laundry and dry cleaning
We have studied dozens of laundry and dry cleaning businesses' social media accounts when building our strategy pack for laundries and dry cleaners - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Laundry and Dry Cleaning Business |
|---|---|
| Before and After Photos | Visually appealing images showing the transformation of garments can impress potential customers, encouraging them to use your services. |
| Behind-the-Scenes Videos | Showcasing the cleaning process, equipment, and staff builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new customers looking for savings. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as community clean-up days or charity drives, can attract new customers interested in supporting local initiatives. |
| Seasonal and Holiday Posts | Highlighting seasonal services or holiday promotions can attract customers looking for special cleaning options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use your services. |
| Cleaning Tips | Sharing tips and tricks for garment care can engage followers who are interested in maintaining their clothes. |
| Daily Service Updates | Regularly updating followers with daily service highlights keeps your business top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Sustainability Initiatives | Highlighting eco-friendly practices or sustainable cleaning methods appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some laundry services make 5x more profit than you!
We have studied the strategies of the best laundry services in the world. Replicate them now!
How can laundry service owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your services are essential.
People judge with their eyes first. Make sure the lighting is good, the clothes look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your laundry and dry cleaning business. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for laundry service owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your laundry and dry cleaning “image” and what your audience likes.
If you have a low budget to conduct marketing for your laundry business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for laundry business owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your laundry service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for laundry services on social media
Our team has created this list featuring very specific, low-budget content ideas tailored for laundry and dry cleaning services, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your laundry business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Before-and-After Photos | Use natural light by positioning garments near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage customers to share their clean clothes photos by offering a monthly raffle for those who tag your laundry service on Instagram. |
| DIY Laundry Tips Videos | Film short, simple laundry tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your cleaning process or introduce the team during slow hours. |
| Special Offers Posts | Design simple, eye-catching graphics for special offers using free tools like Canva. Include a brief description and a compelling photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the laundry facility. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their laundry habits or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite services. Take a quick photo and share a short story about their experience at your laundry service. |
| Homemade Laundry Tips | Create attractive settings using inexpensive items like baskets, hangers, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using biodegradable detergents or energy-efficient machines. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the laundry prep work, such as sorting clothes or operating machines. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free laundry service. Use prizes that are cost-effective like a free wash and fold service. |
| Seasonal Cleaning Tips | Highlight seasonal cleaning tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best laundry services in the world!
There are laundry services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for laundry services
Investing in top-notch social media content for your laundry and dry cleaning business might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Stain Removal Tutorials | Hosting live or recorded tutorials on how to remove common stains can create a sense of community and attract a global audience interested in practical laundry tips. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your facility, including the cleaning and pressing areas, can provide a unique behind-the-scenes experience and build trust with potential customers. |
| Limited Time Service Offers | Creating buzz with limited time offers or seasonal discounts can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive VIP Services | Offering exclusive VIP services, such as same-day delivery or personalized garment care, can create a memorable experience and encourage word-of-mouth referrals. |
| AR Garment Care Instructions | Implementing augmented reality (AR) technology in your service where customers can see a 3D representation of garment care instructions can enhance the user experience and attract tech-savvy customers. |
| Themed Cleaning Events | Hosting themed cleaning events, such as a "Spring Cleaning" or "Back-to-School Laundry Day," can provide a unique and immersive experience, attracting groups and special occasions. |
| Cleaning Challenge Contests | Organizing cleaning challenge contests (e.g., who can fold laundry the fastest) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Pop-Up Services | Partnering with other local businesses to host pop-up laundry services can introduce your business to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your business, the eco-friendly products you use, or the personal journey of your staff can create an emotional connection with customers. |
| Interactive Service Selection | Allowing customers to choose services or add-ons via social media polls can make them feel involved and eager to try the services they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using biodegradable detergents or offering reusable garment bags, can attract environmentally conscious consumers and media attention. |
| Mobile Laundry Services | Operating a mobile laundry service in different locations or at local events can expand your reach and attract new customers who may visit your main facility later. |
| Subscription Laundry Service | Offering a subscription service where customers receive regular laundry pickups and deliveries can create a loyal customer base. |
| Immersive Laundry Workshops | Hosting workshops where customers can learn advanced garment care techniques can attract laundry enthusiasts and create a sense of exclusivity. |
| Flash Mob Laundry Events | Organizing flash mob laundry events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for laundry services on social media
Don't waste your time and resources on these ideas. We've seen many laundry and dry cleaning businesses make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your services.
| Content Type | Why It Never Works for Laundry Services | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the laundry service appear unoriginal or untrustworthy. | Use real photos of your facilities, staff, and the cleaning process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with laundry or dry cleaning confuses followers and dilutes your brand. | Keep your content focused on your services, cleaning tips, customer stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your laundry service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on cleaning, community, and your laundry service's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your laundry service can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your laundry service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your laundry service. |
Make your laundry and dry cleaning service more profitable
We have studied the strategies of the best laundry services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your laundry and dry cleaning service
We understand that as a laundry and dry cleaning business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a laundry and dry cleaning service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for laundry and dry cleaning businesses like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your laundry and dry cleaning service. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our marketing pack, you can invest in your laundry and dry cleaning service's growth without feeling overwhelmed or uncertain.
Your laundry and dry cleaning service could make more money!
Most laundry service owners don't know how to grow their business. Let us teach you the right strategies.
