Lash Extension Salon Marketing Budget Estimator

If you own a lash extension salon, effective marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for extension salon owners

1. What is your salon’s location type?

Suburban or low-competition area Urban center or high-competition area

Urban centers typically require more competitive marketing strategies and higher budgets.

2. Do you have a website with online booking functionality?

No Yes

An online booking system requires regular updates, SEO, and sometimes additional paid promotions.

3. What type of content do you plan to prioritize?

High-quality treatment videos Client testimonials Behind-the-scenes at your salon Tutorial demonstrations Promotional offers

More polished content like professional videos or detailed tutorials generally incurs higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for lash extension salons include Instagram, Facebook, TikTok, and Pinterest. Managing more platforms may require additional resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager ensures consistent online presence, though it adds to your monthly costs.

6. What is your salon’s positioning?

High-end / luxury Mid-range Budget-friendly Specialized / trend-setting

Luxury salons often need more refined branding and marketing, while budget salons may operate with leaner visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you offer B2B services (e.g., corporate packages, spa or event collaborations)?

No Yes

B2B initiatives may involve additional outreach and networking, including targeted ads and partnerships.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Frequent deals can boost traffic but may require higher spending on advertising to promote them.

10. Do you plan to work with local beauty influencers or makeup artists?

No Yes

Collaborating with influencers can significantly boost your salon’s visibility but requires a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of revenue for marketing. We’ll use 5% as a baseline and adjust based on your other answers.

12. Have you checked our marketing pack for lash extension salons?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that work for your salon and target audience.

Calculate My Budget