![Laser Tag Center: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_08c3d418-5701-46d4-b44a-6665dec596cb.png?v=1715865615&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best laser tag centers in the world use strategically to attract players.
We know you're busy running your laser tag center and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your arena.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for laser tag center owners.
Get the content idea list made for laser tag center owners
A lot of laser tag centers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a laser tag center
We have studied dozens of laser tag centers’ social media accounts when building strategy pack for laser tag centers - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Laser Tag Center |
|---|---|
| Action-Packed Game Photos | Visually exciting images of players in action can make potential customers eager to experience the thrill, encouraging them to visit the laser tag center. |
| Behind-the-Scenes Videos | Showcasing the arena setup, game preparation, and staff at work builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real players provide social proof and encourage others to try the laser tag experience. |
| Specials and Promotions | Announcing limited-time offers, discounts, and group packages can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by players (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the laser tag center to a broader, local audience. |
| Event Announcements | Promoting upcoming tournaments, themed nights, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal events or holiday-themed games can attract customers looking for special entertainment options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Game Tips and Strategies | Sharing tips and strategies for playing laser tag can intrigue enthusiasts and motivate them to try out their new skills at the center. |
| Daily Game Updates | Regularly updating followers with game schedules and special sessions keeps the laser tag center top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Equipment Highlights | Showcasing the latest gear and technology used in the games can engage tech enthusiasts and attract them to try the center. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some laser tag centers make 5x more profit than you!
We have studied the strategies of the best laser tag centers in the world. Replicate them now!
How can laser tag center owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your laser tag arena are essential.
People play with their eyes first. Make sure the lighting is good, the arena looks exciting, and the action shots are dynamic.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your laser tag center. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or themed nights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your laser tag center’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your laser tag center, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for laser tag center owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your laser tag center. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for laser tag centers on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for laser tag centers, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your laser tag center.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Action Shots | Capture dynamic photos of players in action using natural light and your smartphone. Enhance photos with free apps like Snapseed or VSCO. |
| Player Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer a free game or a small prize as a thank-you. |
| User-Generated Content | Encourage players to share their laser tag photos by offering a monthly raffle for those who tag your center on Instagram. |
| DIY Strategy Videos | Film short, simple strategy tips for winning at laser tag using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your arena setup or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials or events using free tools like Canva. Include a brief description and an exciting photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the center. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite game modes or suggestions for new features. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite game modes. Take a quick photo and share a short story about their experience at your center. |
| Game Night Photos | Create attractive settings using inexpensive items like themed decorations and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using energy-efficient lighting. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the arena setup or equipment maintenance. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game. Use prizes that are cost-effective like a free session. |
| Seasonal Event Posts | Highlight seasonal events or themed nights using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best laser tag centers in the world!
There are laser tag centers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for laser tag centers
Investing in top-notch social media content for your laser tag center might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Game Streams | Hosting live streams of exciting laser tag matches can create a sense of community and attract a global audience who love competitive gaming. |
| Interactive 360° Arena Tours | Offering virtual 360° tours of your laser tag arena, including behind-the-scenes areas, can provide a unique experience and entice people to visit in person. |
| Limited Edition Game Modes | Creating buzz with limited edition or seasonal game modes available for a short time can generate excitement and urgency, attracting new and repeat players. |
| VIP Game Nights | Offering an exclusive game night experience where customers can play in a VIP setting with special perks can create a memorable experience and word-of-mouth. |
| AR Game Integration | Implementing augmented reality (AR) technology in your games where players can see 3D elements can enhance the gaming experience and attract tech-savvy customers. |
| Themed Game Events | Hosting themed game events, such as a zombie apocalypse night or a sci-fi battle, can provide a unique and immersive experience, attracting groups and special occasions. |
| Laser Tag Tournaments | Organizing laser tag tournaments can create competitive excitement, attracting both players and spectators, and potentially going viral. |
| Collaborative Pop-Up Arenas | Partnering with other local entertainment venues to host pop-up laser tag arenas can introduce your center to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your laser tag center, the technology you use, or the personal journey of your staff can create an emotional connection with customers. |
| Interactive Game Design Polls | Allowing customers to vote on new game features or themes via social media polls can make them feel involved and eager to try the games they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient equipment or sustainable practices, can attract environmentally conscious consumers and media attention. |
| Mobile Laser Tag Events | Operating a mobile laser tag setup in different locations or at local events can expand your reach and attract new customers who may visit your main center later. |
| Game Subscription Service | Offering a subscription service where customers receive monthly passes or exclusive game modes can create a loyal customer base. |
| Immersive Gaming Workshops | Hosting workshops where customers can learn advanced gaming techniques or strategies can attract gaming enthusiasts and create a sense of exclusivity. |
| Flash Mob Laser Tag Events | Organizing flash mob laser tag events in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for laser tag centers on social media
Don't waste your time and resources on these ideas. We've seen many laser tag center owners make these mistakes, and they won't help you stand out from the crowd or bring in new bookings for your laser tag center.
| Content Type | Why It Never Works for Laser Tag Centers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the laser tag center appear unoriginal or untrustworthy. | Use real photos of your arena, staff, and players to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with laser tag or your center confuses followers and dilutes your brand. | Keep your content focused on your laser tag center, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your laser tag center's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your center positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fun, community, and your laser tag center's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your laser tag center can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your laser tag center seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your laser tag center. |
Make your laser tag center more profitable
We have studied the strategies of the best laser tag centers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your laser tag center
We understand that as a laser tag center owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a laser tag center are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for laser tag center owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your laser tag center. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small laser tag centers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your laser tag center's visibility online.
With our marketing pack, you can invest in your laser tag center's growth without feeling overwhelmed or uncertain.
Your laser tag center could make more money!
Most laser tag center owners don't know how to grow their business. Let us teach you the right strategies.
