![IT Consulting Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_ddd53e46-e830-472b-9f5a-dd54de91632b.png?v=1715865433&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the top IT consulting agencies leverage strategically to attract clients.
We understand that you're busy managing your IT projects and the thought of handling social media might feel like an additional burden.
But here's the thing: you don't need to be a social media guru or invest a lot of money to make it effective. Just a few minutes a day can bring a couple of new clients to your business.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for IT consulting agencies.
Get the content idea list made for IT agency owners
A lot of IT agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an IT consulting agency
We have analyzed numerous IT consulting firms' digital strategies while developing our strategy pack for IT consulting agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your IT Consulting Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Technical Webinars | Hosting webinars on relevant IT topics positions your agency as a thought leader and attracts professionals seeking expert advice. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages new businesses to trust your services. |
| Industry Insights | Sharing insights and trends in the IT industry keeps your audience informed and positions your agency as a knowledgeable resource. |
| User-Generated Content | Featuring content created by clients, such as reviews or project outcomes, adds authenticity and engages your community. |
| Partnership Announcements | Announcing collaborations with other tech firms or industry leaders can expand your reach and attract new clients. |
| Event Announcements | Promoting your participation in industry events, conferences, or meetups can attract potential clients interested in your expertise. |
| Seasonal and Trend Posts | Highlighting seasonal trends or upcoming tech developments can attract clients looking for timely and relevant solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to consider your services. |
| Technical Guides | Sharing in-depth guides on complex IT topics can attract tech-savvy clients and showcase your agency's expertise. |
| Service Updates | Regularly updating followers with new services or solutions keeps your agency top-of-mind and encourages inquiries. |
| Team Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Tech Tips | Sharing practical tech tips and best practices can engage followers who are looking to improve their IT skills. |
| Sustainability Initiatives | Highlighting your agency's sustainable practices or green IT solutions appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients and their success stories creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some IT agencies make 5x more profit than you!
We have studied the strategies of the best IT agencies in the world. Replicate them now!
How can IT agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality case studies and client testimonials are essential.
Clients make decisions based on proven success. Ensure your case studies are detailed, your testimonials are genuine, and your presentations are professional.
Also, update your content regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and messages quickly. Clients appreciate prompt interaction and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your agency. Behind-the-scenes insights, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and innovative.
Finally, share positive reviews and success stories. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every industry trend. Focus on what fits your agency’s “image” and what your audience values.
If you have a low budget to conduct marketing for your IT consulting agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for IT consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week creating case studies, recording client testimonials, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A LinkedIn post can be a blog entry on your website or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for IT agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for IT consulting agencies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing strategy of your IT consulting agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Request satisfied clients to share a brief video testimonial using their phone. Offer a small discount on future services as a thank-you. |
| Tech Tips and Tricks | Share quick, useful tech tips using short videos filmed on a smartphone. Enhance them with free editing tools like iMovie or OpenShot. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on common IT issues using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Insights | Use LinkedIn Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Service Highlight Posts | Design simple, eye-catching graphics for your services using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their IT challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Setup Photos | Create attractive office settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Cybersecurity Tips | Share best practices for cybersecurity. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team working on projects or setting up equipment. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free audit. |
| Seasonal Tech Tips | Highlight seasonal tech tips and trends using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best IT agencies in the world!
There are IT agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for IT agencies
Investing in high-quality content for your IT consulting agency can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinars on Emerging Technologies | Hosting live or recorded webinars on the latest technologies and industry trends can position your agency as a thought leader and attract a global audience of potential clients. |
| Virtual Office Tours | Offering virtual 360° tours of your office, including your development and operations areas, can provide a unique behind-the-scenes experience and build trust with potential clients. |
| Case Study Highlights | Creating detailed case studies of successful projects can showcase your expertise and attract new clients looking for proven solutions. |
| Client Testimonial Videos | Featuring video testimonials from satisfied clients can create a powerful word-of-mouth effect and build credibility for your services. |
| Interactive Service Demos | Implementing interactive demos of your services using augmented reality (AR) or virtual reality (VR) can enhance the client experience and attract tech-savvy businesses. |
| Themed Tech Events | Hosting themed tech events, such as hackathons or cybersecurity workshops, can provide a unique and immersive experience, attracting tech enthusiasts and potential clients. |
| Innovation Challenge Contests | Organizing innovation challenge contests (e.g., developing a new app in 24 hours) can create viral moments, attracting talented developers and potential clients. |
| Collaborative Industry Panels | Partnering with other industry experts to host panel discussions can introduce your agency to new audiences and create a buzz in the tech community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your projects, the challenges you’ve overcome, or the personal journey of your team members can create an emotional connection with clients. |
| Interactive Project Planning | Allowing clients to participate in project planning via interactive tools or social media polls can make them feel involved and eager to see the results of their input. |
| Sustainability Initiatives | Launching and promoting eco-friendly initiatives, such as green data centers or sustainable coding practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Tech Booths | Operating pop-up tech booths at industry events or local tech fairs can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights and reports on industry trends can create a loyal client base. |
| Immersive Training Workshops | Hosting workshops where clients can learn advanced tech skills from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Tech Demos | Organizing flash mob tech demos in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for IT agencies on social media
Don't waste your time and resources on these strategies. We've seen many IT consulting agencies make these mistakes, and they won't help you stand out from the competition or attract new clients to your business.
| Content Type | Why It Never Works for IT Consulting Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with IT or consulting confuses followers and dilutes your brand. | Keep your content focused on IT solutions, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on technology, innovation, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry partners, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your IT consulting agency more profitable
We have studied the strategies of the best IT agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your IT consulting agency
We understand that as an IT consulting agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized IT consulting services like yours.
The day-to-day demands of running an IT consulting agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for IT consulting agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your IT consulting business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small IT consulting agencies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your IT consulting agency could make more money!
Most IT agency owners don't know how to grow their business. Let us teach you the right strategies.
