Interior Designer Marketing Budget Estimator

If you run an interior design business, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for interior designers

1. What is your interior design business’s location type?

Small-town or low-competition area Large city or high-competition area

Urban areas often require a more competitive marketing approach while smaller markets can benefit from community-based strategies.

2. Do you have a website with e-commerce functionality or an online portfolio?

No Yes

An online platform that sells services or products may require extra investment in SEO, site maintenance, and paid advertising.

3. What type of content do you plan to prioritize?

High-quality project walkthrough videos Client testimonials and case studies Behind-the-scenes of your design process Portfolio showcases Special design consultation offers

More polished content—such as professional videos and detailed case studies—typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for interior designers include Instagram, Pinterest, Houzz, and LinkedIn. More platforms require more resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy interior design business leaves little time for marketing. A dedicated manager can boost your online presence, though at an extra cost.

6. What is your interior design business’s positioning?

High-end / premium (luxury designs, custom solutions) Mid-range (quality services at fair prices) Budget-friendly (affordable design services) Boutique (unique, personalized service)

Premium services often require a more refined marketing strategy, while budget-friendly offerings may focus on volume.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you cater to commercial projects (e.g., offices, hotels, retail spaces)?

No Yes

B2B marketing often requires additional outreach, networking, and sometimes specialized advertising on platforms like LinkedIn.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Businesses with frequent deals or seasonal promotions tend to invest more in advertising.

10. Do you plan to collaborate with local design influencers or industry experts?

No Yes

Collaborations with local influencers or industry experts can boost your brand’s visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of their revenue for marketing. We start with 5% and adjust based on your responses.

12. Have you checked our marketing pack for interior designers?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and focus on profitable strategies tailored for the interior design industry.

Calculate My Budget