![Influencer Marketing Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_227ea7af-efea-4424-8bba-a8f263d9a630.png?v=1715865430&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful platforms that the top influencers in the world use strategically to grow their audience and collaborate with brands.
We understand that you're busy creating content and engaging with your followers, and the thought of managing influencer marketing campaigns might feel overwhelming.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few strategic moves can significantly boost your reach and attract lucrative brand partnerships.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for influencers.
Get the content idea list made for marketing agency owners
A lot of marketing agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an influencer marketing agency
We have analyzed numerous influencer marketing campaigns to create our strategy pack for influencer marketing agencies - here is what consistently drives success.
| Content Type | Why It Works to Boost Your Influencer Marketing Campaigns |
|---|---|
| High-Quality Visual Content | Engaging and visually appealing images or videos capture attention and increase engagement rates, making your campaigns more effective. |
| Behind-the-Scenes Footage | Showing the process behind content creation builds authenticity and trust, fostering a deeper connection with the audience. |
| Influencer Testimonials | Positive feedback from influencers about your brand or product provides social proof and encourages their followers to engage. |
| Exclusive Offers | Promoting special discounts or limited-time offers through influencers can drive immediate action and increase conversions. |
| User-Generated Content | Sharing content created by followers or customers enhances authenticity and community engagement, making your campaigns more relatable. |
| Collaborations with Other Influencers | Partnering with multiple influencers can expand your reach and introduce your brand to diverse audiences. |
| Event Promotions | Using influencers to promote events, whether virtual or in-person, can significantly boost attendance and engagement. |
| Seasonal and Trend-Based Content | Aligning your campaigns with current trends or seasons keeps your content relevant and timely, attracting more attention. |
| Interactive Content | Polls, quizzes, and Q&A sessions hosted by influencers engage their followers and create a sense of community around your brand. |
| Behind-the-Scenes Influencer Stories | Featuring personal stories or day-in-the-life content from influencers humanizes your brand and builds a stronger connection with the audience. |
| Daily Updates | Regular updates from influencers keep your brand top-of-mind and encourage ongoing engagement from their followers. |
| Influencer Spotlights | Highlighting the stories and achievements of your influencers creates a personal connection and showcases the value of your partnerships. |
| Educational Content | Sharing tips, tutorials, or insights through influencers can position your brand as an authority and provide value to the audience. |
| Sustainability and Social Initiatives | Highlighting your brand's commitment to sustainability or social causes resonates with socially conscious consumers and builds positive brand perception. |
| Follower Spotlights | Featuring stories or content from your followers creates a sense of community and encourages more user-generated content. |
| Contests and Giveaways | Running contests and giveaways through influencers can significantly increase engagement and attract new followers, many of whom may become loyal customers. |
Some marketing agencies make 5x more profit than you!
We have studied the strategies of the best marketing agencies in the world. Replicate them now!
How can marketing agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality content is essential for influencer marketing.
People connect with visuals first. Ensure your photos and videos are well-lit, authentic, and engaging. The presentation should be inviting and relatable.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes content, team stories, and influencer shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special campaigns, events, or success stories. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for influencer marketing agencies.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage influencers to share their own content and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for marketing agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for influencer marketing agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing strategy for your clients.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Influencer Photos | Utilize natural light by scheduling shoots during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage followers to share their experiences by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on influencer marketing tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Client Success Posts | Design simple, eye-catching graphics showcasing client success stories using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite influencers or suggestions for new content ideas. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite campaigns. Take a quick photo and share a short story about their experience with your agency. |
| Homemade Content Photos | Create attractive settings using inexpensive items like props and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as digital marketing strategies that reduce paper waste. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing for a campaign, such as brainstorming sessions or setting up shoots. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free strategy session. |
| Seasonal Campaign Posts | Highlight seasonal trends and campaigns using natural light and your smartphone camera. Share the story behind the campaign to add interest. |
Copy the tactics of the best marketing agencies in the world!
There are marketing agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for marketing agencies
Investing in high-quality content for your influencer marketing agency can be a game-changer. Many agencies overlook this, giving you the perfect opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Study Videos | Creating detailed case study videos showcasing successful campaigns can build credibility and attract potential clients looking for proven results. |
| Influencer Takeovers | Hosting influencer takeovers on your agency's social media channels can provide fresh content and demonstrate your strong relationships with influencers. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of your team working on campaigns can humanize your brand and build trust with potential clients. |
| Webinars and Live Q&A Sessions | Hosting webinars and live Q&A sessions on industry trends and best practices can position your agency as a thought leader and attract clients seeking expertise. |
| Client Testimonials | Featuring video testimonials from satisfied clients can provide social proof and encourage new clients to choose your agency. |
| Interactive Campaign Showcases | Creating interactive showcases of your past campaigns can engage potential clients and demonstrate your creative capabilities. |
| Influencer Collaboration Events | Organizing events where influencers and brands can network and collaborate can create buzz and attract new clients looking for unique opportunities. |
| Industry Reports and Whitepapers | Publishing in-depth industry reports and whitepapers can establish your agency as an authority and attract clients seeking data-driven insights. |
| Social Media Challenges | Launching social media challenges in collaboration with influencers can create viral content and showcase your agency's innovative approach. |
| Influencer Spotlights | Featuring spotlight interviews with top influencers can provide valuable content for your audience and strengthen your agency's influencer network. |
| Eco-Friendly Campaigns | Promoting eco-friendly campaigns and sustainable practices can attract environmentally conscious clients and generate positive media attention. |
| Pop-Up Networking Events | Hosting pop-up networking events in various locations can expand your reach and attract new clients interested in face-to-face interactions. |
| Monthly Newsletter | Offering a monthly newsletter with industry news, tips, and case studies can keep your agency top-of-mind and build a loyal subscriber base. |
| Influencer Marketing Workshops | Hosting workshops where brands can learn about influencer marketing strategies can attract clients looking to enhance their marketing efforts. |
| Flash Mob Campaigns | Organizing flash mob campaigns with influencers can create viral moments and attract adventurous clients looking for unique marketing experiences. |
Content that never works well for marketing agencies on social media
Don't waste your time and resources on these strategies. We've seen many influencer marketing agencies make these mistakes, and they won't help you stand out from the crowd or attract new clients for your agency.
| Strategy | Why It Never Works for Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and successful campaigns to create a genuine connection with potential clients. |
| Overly Promotional Posts | Constantly pushing your services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, behind-the-scenes stories, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with influencer marketing confuses followers and dilutes your brand. | Keep your content focused on influencer marketing, success stories, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a professional videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on influencer marketing, success stories, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight industry involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your influencer marketing agency more profitable
We have studied the strategies of the best marketing agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your influencer marketing agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your influencer marketing agency could make more money!
Most marketing agency owners don't know how to grow their business. Let us teach you the right strategies.
