HVAC Contractor Marketing Budget Estimator

If you own an HVAC contracting business, effective marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for HVAC contractors

1. What is your HVAC contractor’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas may require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online booking functionality?

No Yes

An online booking system usually requires ongoing maintenance, SEO work, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality installation videos Customer testimonials Behind-the-scenes of service calls Maintenance tips & DIY guides Promotional offers

More polished content (like high-quality videos or expert interviews) often requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for HVAC contractors include Facebook, LinkedIn, Instagram, and sometimes YouTube. More platforms mean more management.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running an HVAC business leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your HVAC contractor’s positioning?

High-end / premium (energy efficient, luxury systems) Mid-range (quality service & fair prices) Budget-friendly (affordable repairs) Specialized (commercial/industrial)

Premium services often require more polished branding, whereas budget or specialized providers may have lower visuals costs.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, LinkedIn Ads, Google Ads, etc.

8. Do you sell to commercial businesses, property managers, or government contracts (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and sometimes LinkedIn ads or trade show participation.

9. How frequently do you launch promotions or limited-time service offers?

Occasionally Regularly

Frequent promotions often lead to higher spending on advertising to highlight your offers.

10. Do you plan to work with local influencers or industry experts for reviews and testimonials?

No Yes

Collaborations with influencers or industry experts can boost your brand’s visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your other answers.

12. Have you checked our marketing pack for HVAC contractors?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest in profitable strategies tailored for HVAC contractors.

Calculate My Budget