Hotel Brand Marketing Budget Estimator

If you own or manage a hotel brand, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for hotel brand founders

1. What is your hotel’s location type?

Small city or remote location Downtown or popular tourist city

Popular tourism/business hubs often require more aggressive marketing to stand out among multiple hotel options.

2. Do you have an online booking engine integrated into your website?

No Yes

Operating an online booking system typically requires ongoing website maintenance, SEO, and paid ads to drive bookings.

3. What type of content do you plan to prioritize for your hotel’s marketing?

High-quality property videos (virtual tours) Guest testimonials or interviews Behind-the-scenes (staff, amenities, etc.) Local attraction highlights / tours Promotional package announcements

High-quality videos, virtual tours, and polished testimonials can significantly increase production costs.

4. On how many social networks do you want to post?

2

Popular platforms for hotels include Facebook, Instagram, TikTok, and YouTube. The more channels you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated marketing or social media manager?

Yes No

Running a hotel brand leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your hotel’s positioning?

Luxury / 5-star Mid-range (3-4 star) Budget-friendly / economy Boutique / specialized hotel

Luxury hotels often require more polished branding and marketing, whereas budget properties may opt for simpler campaigns.

7. How intensively do you plan to invest in paid advertising (Google Ads, Facebook Ads, OTAs, etc.)?

5

A higher level here means more budget for online ads or OTA (Online Travel Agency) commissions.

8. Do you target corporate events, conferences, or group bookings (B2B)?

No Yes

B2B marketing may require dedicated outreach, networking with event planners, and possibly attending trade shows.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Hotels running frequent deals often spend more on advertising or special OTA placements.

10. Do you plan to collaborate with travel influencers, bloggers, or local tourism boards?

No Yes

Collaborations with travel influencers can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many hotels allocate around 8%–12% of their revenue for marketing. We’ll use 8% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for hotel brands?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for the hospitality industry and your target audiences.

Calculate My Budget