![Home Decor Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_c98df12f-5b91-49b4-87aa-1679cc0a9e3b.png?v=1715865531&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best home decor brands in the world use strategically to attract customers.
We know you're busy curating beautiful spaces and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for home decor brands.
Get the content idea list made for home decor brand founders
A lot of home decor brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a home decor brand
We have studied dozens of home decor brands’ social media accounts when building our strategy pack for home decor brands - here is what seems to always work.
| Content Type | Why It Works to Attract New Customers to Your Home Decor Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of your decor items can inspire potential customers and encourage them to envision these pieces in their own homes. |
| Behind-the-Scenes Videos | Showcasing the design process, craftsmanship, and materials used builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to purchase from your brand. |
| Specials and Promotions | Announcing limited-time offers, discounts, and sales can attract new customers looking for deals on home decor items. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your home decor brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, workshops, or pop-up shops can attract new visitors interested in unique experiences and exclusive products. |
| Seasonal and Holiday Posts | Highlighting seasonal decor or holiday collections can attract customers looking for special items to decorate their homes during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your products further. |
| DIY Project Shares | Sharing DIY projects and decor tips can intrigue home enthusiasts and motivate them to try similar projects using your products. |
| Daily Inspiration Updates | Regularly updating followers with daily decor inspiration keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the designers and artisans creates a personal connection and humanizes your brand. |
| Decorating Tips | Sharing tips and tricks for home decorating can engage followers who are looking to enhance their living spaces. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers and their beautifully decorated homes creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some home decor brands make 5x more profit than you!
We have studied the strategies of the best home decor brands in the world. Replicate them now!
How can home decor brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your home decor products are essential.
People decorate with their eyes first. Make sure the lighting is good, the items look pristine, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your home decor brand. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new collections, or seasonal items. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your home decor brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for home decor brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for home decor brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for home decor brands, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your home decor brand's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Decor Photos | Utilize natural light by photographing your decor items near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share a quick video testimonial on their phone. Offer a small decor item or discount as a thank-you. |
| User-Generated Content | Encourage customers to share photos of your decor in their homes by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Decor Tutorials | Film short, simple DIY decor projects using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during quieter moments. |
| Product Highlight Posts | Create simple, eye-catching graphics for featured products using free tools like Canva. Include a brief description and a beautiful photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite decor styles or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite decor items. Take a quick photo and share a short story about their experience with your brand. |
| Styled Room Photos | Create attractive room settings using inexpensive items like throw pillows, rugs, and wall art from budget-friendly stores. |
| Sustainability Tips | Share eco-friendly practices such as upcycling or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design process, such as sketching or assembling decor items. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free decor item. Use prizes that are cost-effective like a small decorative piece. |
| Seasonal Decor Posts | Highlight seasonal decor items using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best home decor brands in the world!
There are home decor brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for home decor brands
Investing in high-quality social media content for your home decor brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Home Styling Sessions | Hosting live or recorded virtual home styling sessions where your designers offer tips and tricks can create a sense of community and attract a global audience. |
| Interactive 360° Showroom Tours | Offering virtual 360° tours of your showroom, including different styled rooms, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal decor items available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Designer’s Table Experience | Offering an exclusive experience where customers can sit with your designers and get personalized advice can create a memorable experience and word-of-mouth. |
| AR Room Visualization | Implementing augmented reality (AR) technology where customers can visualize how your products will look in their homes can enhance the shopping experience and attract tech-savvy customers. |
| Themed Decor Events | Hosting themed decor events, such as a holiday decorating workshop or a DIY night, can provide a unique and immersive experience, attracting groups and special occasions. |
| DIY Challenge Contests | Organizing DIY decor challenge contests (e.g., best upcycled furniture) can create viral moments, attracting creative individuals and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local artists or brands to host pop-up shops can introduce your brand to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your products, the artisans you work with, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on new product designs via social media polls can make them feel involved and eager to purchase the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable materials or zero-waste products, can attract environmentally conscious consumers and media attention. |
| Mobile Showroom Pop-Ups | Operating a mobile showroom in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Decor Subscription Service | Offering a subscription service where customers receive monthly decor items and styling tips can create a loyal customer base. |
| Immersive Design Workshops | Hosting workshops where customers can learn advanced design techniques from your experts can attract decor enthusiasts and create a sense of exclusivity. |
| Flash Mob Decor Installations | Organizing flash mob decor installations in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for home decor brands on social media
Don't waste your time and resources on these ideas. We've seen many home decor brands make these mistakes, and they won't help you stand out from the crowd or attract new customers to your brand.
| Content Type | Why It Never Works for Home Decor Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your brand appear unoriginal or untrustworthy. | Use real photos of your products in actual homes, styled by your team or customers, to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with home decor confuses followers and dilutes your brand. | Keep your content focused on your products, design tips, home styling ideas, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on home decor, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your products can bore followers and reduce engagement. | Share user-generated content, collaborate with local designers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your home decor brand more profitable
We have studied the strategies of the best home decor brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your home decor brand
We understand that as a home decor business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a home decor business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for home decor businesses like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your home decor brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small home decor businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your home decor business's growth without feeling overwhelmed or uncertain.
Your home decor brand could make more money!
Most home decor brand founders don't know how to grow their business. Let us teach you the right strategies.
