Health & Beauty Products Marketing Budget Estimator

If you run a health and beauty products online store, effective marketing is vital. However, determining the right budget can be challenging—you might worry about overspending or missing growth opportunities. To help, we’ve created a free tool. By answering a few simple questions, you’ll receive a clear estimate of your ideal monthly marketing budget. We hope you find it valuable for your planning!

Good news for you, we have a lot of marketing resources for beauty shop owners

1. What is your beauty store’s location/competition level?

Lower-competition or niche area Highly competitive or large-city market

Major cities with many beauty retailers often require more aggressive marketing to stand out.

2. Does your website have a full e-commerce setup?

No Yes

Running a robust e-commerce store typically involves continuous website optimization, paid ads, and SEO investment.

3. What type of marketing content do you plan to focus on?

High-quality product videos Customer testimonials Behind-the-brand content Product demos/tutorials Promotional offers

More complex content like professional product videos and on-camera demos can increase production costs.

4. On how many social networks do you plan to maintain a presence?

2

Common platforms for beauty brands include Instagram, TikTok, Facebook, YouTube, and Pinterest. The more platforms, the more budget needed.

5. Are you planning to hire a dedicated social media/content manager?

Yes No

Handling consistent posting and engagement can be time-consuming. A dedicated manager adds cost but can improve results.

6. What is your brand positioning in the beauty market?

High-end / luxury (organic or premium formulas) Mid-range / quality and affordability Budget-friendly / mass market Artisan / specialized (handcrafted or niche)

Luxury or niche brands often invest more in polished visuals, while budget-friendly brands may scale back on high-end production.

7. How heavily do you plan to invest in paid advertising?

5

A higher value means more budget for Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, etc.

8. Do you also sell wholesale to salons, spas, or other retailers (B2B)?

No Yes

B2B marketing can involve outreach, trade shows, or LinkedIn ads for connecting with professional clients.

9. How frequently do you run sales, promotions, or limited-time offers?

Occasionally Regularly

Brands that frequently launch discounts or flash sales may spend more on advertising to drive awareness.

10. Do you plan to collaborate with beauty influencers or experts?

No Yes

Collaborating with influencers can boost brand visibility but usually requires a dedicated portion of your budget.

11. What is your approximate monthly revenue? ($) Beauty brands often allocate 5%–15% of revenue to marketing, with 8% being a common starting point. We’ll use 8% and adjust based on your responses.

12. Have you checked our marketing pack for beauty store owners?

No Yes

Our marketing pack helps you precisely allocate your budget, save on unnecessary expenses, and focus on strategies proven to work in the beauty industry.

Calculate My Budget