![Health App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_520a4ac6-0fd9-427c-bfa8-8438dcdac341.png?v=1715865584&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best health apps in the world use strategically to engage users and build a community.
We know you're busy focusing on your health journey and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you connect with others and stay motivated.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for health app users.
Get the content idea list made for health app developers
A lot of health apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a health app
We have analyzed numerous health apps' social media strategies while developing our strategy pack for health apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Attract and Retain Users |
|---|---|
| Success Stories | Sharing real user success stories and transformations provides social proof and motivates others to start their health journey. |
| Expert Tips | Featuring advice from health professionals builds credibility and offers valuable insights that users can apply to their own lives. |
| Interactive Challenges | Hosting fitness or wellness challenges encourages user participation and fosters a sense of community. |
| Progress Tracking | Highlighting the app's tracking features shows potential users how they can monitor their progress and stay motivated. |
| Live Q&A Sessions | Engaging with users through live Q&A sessions with health experts can address their concerns and build trust. |
| Healthy Recipes | Sharing nutritious and easy-to-make recipes can attract users interested in improving their diet. |
| Workout Routines | Posting various workout routines caters to different fitness levels and keeps users engaged with fresh content. |
| Mindfulness and Meditation | Providing content on mindfulness and meditation practices can appeal to users looking to improve their mental well-being. |
| User-Generated Content | Featuring content created by users (photos, testimonials) enhances community engagement and authenticity. |
| Health Tips | Regularly sharing quick health tips can keep users informed and engaged with the app. |
| Seasonal Health Advice | Offering health tips tailored to different seasons can help users stay healthy year-round. |
| Behind-the-Scenes Content | Showing the team behind the app and the development process can humanize the brand and build a connection with users. |
| Contests and Giveaways | Running contests and giveaways can boost engagement and attract new users, many of whom may become loyal users. |
| Feature Highlights | Regularly showcasing different app features can educate users on how to make the most of the app. |
| Collaborations with Influencers | Partnering with health and fitness influencers can introduce the app to a broader audience. |
| Daily Motivation | Posting daily motivational quotes or tips can inspire users to stay committed to their health goals. |
| Community Spotlights | Highlighting active community members fosters a sense of belonging and encourages others to engage more. |
| Educational Webinars | Hosting webinars on various health topics can provide valuable information and keep users engaged. |
Some health apps make 5x more profit than you!
We have studied the strategies of the best health apps in the world. Replicate them now!
How can health app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and user-friendly design are essential for a health app.
Users engage with their eyes first. Make sure the interface is clean, the colors are soothing, and the navigation is intuitive.
Also, update your content regularly to keep your users engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to user feedback and support requests quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” app.
Show the real side of your health app. Behind-the-scenes updates, developer stories, and user testimonials can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special challenges. Make sure your users know what’s new and exciting.
Finally, share positive reviews and success stories. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your updates don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every tech trend. Focus on what fits your app’s “image” and what your users like.
If you have a low budget to market your health app, don’t immediately go for paid ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording tutorials, and drafting updates. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A tutorial on YouTube can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own experiences and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for health apps on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for health apps, complete with practical tips to keep costs low and maximize social media engagement.
You might want to incorporate some of these ideas in the marketing plan of your health app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Workout Photos | Use natural light by positioning yourself near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a free month of premium features as a thank-you. |
| User-Generated Content | Encourage users to share their fitness journey by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Workout Videos | Film short, simple workout routines using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at app development or introduce the team during slow hours. |
| Daily Health Tips | Design simple, eye-catching graphics for daily health tips using free tools like Canva. Include a brief description and a motivating photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or gym. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite workouts or suggestions for new app features. |
| Local Event Promotions | Collaborate with local fitness events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity runs or partnerships with community health organizations. |
| User Spotlights | Highlight loyal users with their favorite workouts. Take a quick photo and share a short story about their experience with your app. |
| Healthy Meal Photos | Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reusable water bottles or reducing plastic use. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of app development or team workouts. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like a free month of premium features. |
| Seasonal Health Tips | Highlight seasonal health tips and workouts using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best health apps in the world!
There are health apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for health apps
Investing in high-quality content for your health app can be a game-changer. Many other apps might not put in the effort, giving you a unique opportunity to stand out, capture users' attention, and build a dedicated user base.
| Content Type | Why It Could Attract a LOT of Users |
|---|---|
| Live Fitness Classes | Hosting live or recorded fitness classes where expert trainers guide users through workouts can create a sense of community and attract a global audience. |
| Interactive Health Assessments | Offering interactive health assessments that provide personalized feedback can engage users and encourage them to take actionable steps towards their health goals. |
| Seasonal Wellness Challenges | Creating buzz with seasonal wellness challenges that are available for a limited time can generate excitement and urgency, attracting new and repeat users. |
| Exclusive Expert Q&A Sessions | Offering exclusive Q&A sessions with health experts where users can ask questions and get personalized advice can create a memorable experience and word-of-mouth. |
| AR Fitness Integration | Implementing augmented reality (AR) technology in your fitness routines where users can see 3D representations of exercises can enhance the workout experience and attract tech-savvy users. |
| Themed Health Events | Hosting themed health events, such as a virtual meditation retreat or a nutrition workshop, can provide a unique and immersive experience, attracting groups and special occasions. |
| Health Challenge Contests | Organizing health challenge contests (e.g., a step-count competition) can create viral moments, attracting competitive users and their friends. |
| Collaborative Wellness Webinars | Partnering with other health experts or apps to host webinars can introduce your app to new audiences and create a buzz in the community. |
| Story-Driven User Testimonials | Sharing in-depth stories about users' health journeys, the impact of your app, or the personal stories of your team can create an emotional connection with users. |
| Interactive Meal Planning | Allowing users to choose ingredients for custom meal plans via app polls can make them feel involved and eager to try the plans they helped design. |
| Eco-Friendly Health Tips | Launching and promoting eco-friendly health tips, such as sustainable eating practices or zero-waste workouts, can attract environmentally conscious users and media attention. |
| Pop-Up Fitness Events | Operating pop-up fitness events in different locations or at local events can expand your reach and attract new users who may download your app later. |
| Recipe Subscription Service | Offering a subscription service where users receive monthly healthy recipes and ingredient kits can create a loyal user base. |
| Immersive Health Workshops | Hosting workshops where users can learn advanced health techniques from experts can attract health enthusiasts and create a sense of exclusivity. |
| Flash Mob Fitness Sessions | Organizing flash mob fitness sessions in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for health apps on social media
Don't waste your time and resources on these strategies. We've seen many health app developers make these mistakes, and they won't help you stand out from the competition or attract new users to your app.
| Content Type | Why It Never Works for Health Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real photos of your team, app interface, and user success stories to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like health tips, user testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with health or your app confuses followers and dilutes your brand. | Keep your content focused on health, wellness, app features, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on health, community, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with health influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your health app more profitable
We have studied the strategies of the best health apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your health app
We understand that as a health app developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than innovative startups like yours.
The day-to-day demands of developing and maintaining a health app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for health app developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your health app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for health apps on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your app's growth without feeling overwhelmed or uncertain.
Your health app could make more money!
Most health app developers don't know how to grow their business. Let us teach you the right strategies.
