![Handmade Soap E-Commerce: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_72ada9ff-37f5-418c-9bff-8b8c3dda9fa3.png?v=1715865657&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best handmade soap businesses use strategically to attract customers.
We know you're busy crafting your beautiful soaps and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for handmade soap businesses.
Get the content idea list made for handmade soap shop owners
A lot of handmade soap shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a handmade soap e-commerce store
We have analyzed numerous handmade soap e-commerce stores' social media accounts while developing our strategy pack for handmade soap businesses - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Handmade Soap Store |
|---|---|
| High-Quality Product Photos | Visually appealing images of your handmade soaps can captivate potential customers, making them eager to purchase and try your products. |
| Behind-the-Scenes Videos | Showcasing the soap-making process, ingredients, and artisans builds trust and creates a personal connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy your handmade soaps. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for great value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your handmade soap store to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as craft fairs or online workshops, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal scents or holiday-themed soaps can attract customers looking for special gifts or self-care items during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your products. |
| DIY Soap Recipes | Sharing DIY soap recipes can intrigue craft enthusiasts and motivate them to try your handmade soaps for inspiration. |
| New Product Launches | Regularly updating followers with new product launches keeps your store top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the artisans and staff members creates a personal connection and humanizes your brand. |
| Skincare Tips | Sharing skincare tips and tricks can engage followers who are interested in natural and handmade beauty products. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly ingredients appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some handmade soap shops make 5x more profit than you!
We have studied the strategies of the best handmade soap shops in the world. Replicate them now!
How can handmade soap shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your handmade soaps are essential.
People shop with their eyes first. Make sure the lighting is good, the soaps look vibrant, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your soap-making process. Behind-the-scenes photos, maker stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new product launches, or seasonal collections. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your soap brand’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your soap business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-commerce owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your soap store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for handmade soap shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for handmade soap e-commerce stores, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your handmade soap business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Use natural light by positioning your soaps near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount on their next purchase as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their soap purchases by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Soap-Making Videos | Film short, simple tutorials on making your popular soap varieties using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your soap-making process or introduce the team during slow hours. |
| Product Highlight Posts | Design simple, eye-catching graphics for your featured soaps using free tools like Canva. Include a brief description and a visually appealing photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workshop. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite soap scents or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite soap products. Take a quick photo and share a short story about their experience with your store. |
| Homemade Soap Photos | Create attractive settings using inexpensive items like decorative trays, flowers, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using natural ingredients or recyclable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the soap-making process, such as mixing ingredients or cutting bars. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free soap bar. Use prizes that are cost-effective like a sample pack. |
| Seasonal Product Posts | Highlight seasonal soap varieties using natural light and your smartphone camera. Share the story behind the product to add interest. |
Copy the tactics of the best handmade soap shops in the world!
There are handmade soap shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for handmade soap shops
Investing in high-quality social media content for your handmade soap e-commerce store can be a game-changer. Many other businesses might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Soap-Making Tutorials | Hosting live or recorded soap-making tutorials where you demonstrate how to create your popular products can foster a sense of community and attract a global audience. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your workshop and store can provide a unique behind-the-scenes experience and entice people to explore your products. |
| Limited Edition Soap Collections | Creating buzz with limited edition or seasonal soap collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Custom Soap Orders | Offering an exclusive service where customers can order custom-made soaps with their preferred scents and ingredients can create a memorable experience and word-of-mouth. |
| AR Product Previews | Implementing augmented reality (AR) technology where customers can see a 3D representation of your soaps can enhance the shopping experience and attract tech-savvy customers. |
| Themed Soap Collections | Hosting themed soap collections, such as holiday specials or collaborations with local artists, can provide a unique and immersive experience, attracting groups and special occasions. |
| Soap Challenge Contests | Organizing soap-making challenge contests (e.g., creating a soap design in under 30 minutes) can create viral moments, attracting creative enthusiasts and spectators. |
| Collaborative Pop-Up Events | Partnering with other local artisans or businesses to host pop-up events can introduce your store to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your ingredients, the artisans behind your products, or the personal journey of your business can create an emotional connection with customers. |
| Interactive Scent Selection | Allowing customers to choose scents for a custom soap via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste packaging or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Soap Cart Pop-Ups | Operating a mobile soap cart in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Subscription Box Service | Offering a subscription service where customers receive monthly soap boxes with new and exclusive products can create a loyal customer base. |
| Immersive Soap-Making Workshops | Hosting workshops where customers can learn advanced soap-making techniques can attract craft enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time discounts can create viral content and attract bargain hunters looking for unique products. |
Content that never works well for handmade soap shops on social media
Don't waste your time and resources on these ideas. We've seen many handmade soap businesses make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your e-commerce store.
| Content Type | Why It Never Works for Handmade Soap Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your store appear unoriginal or untrustworthy. | Use real photos of your handmade soaps, the soap-making process, and your workspace to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with handmade soaps or your store confuses followers and dilutes your brand. | Keep your content focused on your products, soap-making tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your products, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with local artisans, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your handmade soap e-commerce store more profitable
We have studied the strategies of the best handmade soap shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your handmade soap e-commerce store
We understand that as a handmade soap e-commerce store owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your e-commerce store are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for handmade soap e-commerce store owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your e-commerce store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small e-commerce businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.
With our marketing pack, you can invest in your store's growth without feeling overwhelmed or uncertain.
Your handmade soap e-commerce store could make more money!
Most handmade soap shop owners don't know how to grow their business. Let us teach you the right strategies.
