![Handcrafted Leather Online: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_51ff8793-f383-4a53-ac5b-fb647aa27999.png?v=1715865511&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best handcrafted leather goods stores use strategically to attract customers.
We know you're busy crafting beautiful leather products and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for leather goods stores.
Get the content idea list made for leather goods shop owners
A lot of leather goods shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a handcrafted leather goods online store
We have meticulously analyzed numerous handcrafted leather goods online stores' social media accounts while developing our strategy pack for leather goods stores - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Leather Goods Store |
|---|---|
| High-Quality Product Photos | Visually stunning images of leather goods can captivate potential customers, enticing them to explore and purchase. |
| Behind-the-Scenes Videos | Showcasing the craftsmanship, artisans, and production processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy from your store. |
| Specials and Promotions | Announcing limited-time offers, discounts, and exclusive deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your store to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as product launches or virtual workshops, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday specials can attract customers looking for unique gifts during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your products. |
| Craftsmanship Insights | Sharing insights into the craftsmanship and materials used can intrigue enthusiasts and motivate them to purchase authentic leather goods. |
| Daily Updates | Regularly updating followers with new arrivals or featured products keeps your store top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the artisans and staff members creates a personal connection and humanizes your brand. |
| Leather Care Tips | Sharing tips and tricks for maintaining leather goods can engage followers who are interested in prolonging the life of their purchases. |
| Sustainability Initiatives | Highlighting sustainable practices or ethically sourced materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some leather goods shops make 5x more profit than you!
We have studied the strategies of the best leather goods shops in the world. Replicate them now!
How can leather goods shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your leather goods are essential.
People shop with their eyes first. Make sure the lighting is good, the leather looks rich, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your store. Behind-the-scenes photos, artisan stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new collections, or limited-edition items. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your store’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for online store owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for leather goods shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for handcrafted leather goods online stores, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your leather goods store.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Utilize natural light by photographing your leather goods near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Encourage satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free leather keychain as a thank-you. |
| User-Generated Content | Motivate customers to share photos of their leather goods by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Care and Maintenance Videos | Film short, simple tutorials on how to care for leather products using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your crafting process or introduce the team during slower periods. |
| New Product Announcements | Create simple, eye-catching graphics for new product launches using free tools like Canva. Include a brief description and a high-quality photo. |
| Artisan Spotlights | Feature your artisans with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workshop. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new designs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience with your leather goods. |
| Styled Product Photos | Create attractive settings using inexpensive items like fabric backdrops, props, and natural elements. Use your smartphone for high-quality shots. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable leather or recycling scraps. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Crafting | Record short clips of the crafting process, such as cutting leather or stitching. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free leather accessory. Use prizes that are cost-effective like a leather bracelet. |
| Seasonal Product Posts | Highlight seasonal products using natural light and your smartphone camera. Share the story behind the product to add interest. |
Copy the tactics of the best leather goods shops in the world!
There are leather goods shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for leather goods shops
Investing in high-quality social media content for your handcrafted leather goods online store can be a game-changer. Many competitors might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Behind-the-Scenes Crafting Videos | Sharing videos that showcase the meticulous process of crafting your leather goods can create a sense of authenticity and attract customers who appreciate quality and craftsmanship. |
| Virtual Store Tours | Offering virtual tours of your workshop or store can provide a unique behind-the-scenes experience, making customers feel more connected to your brand. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Custom Design Experience | Offering a service where customers can design their own leather goods and see the process can create a memorable experience and encourage word-of-mouth referrals. |
| AR Product Previews | Implementing augmented reality (AR) technology to allow customers to see a 3D representation of your products can enhance the shopping experience and attract tech-savvy customers. |
| Themed Product Launches | Hosting themed product launches, such as a vintage collection or a collaboration with a local artist, can provide a unique and immersive experience, attracting niche markets. |
| Crafting Challenge Contests | Organizing crafting challenge contests (e.g., designing a unique leather accessory) can create viral moments, attracting creative individuals and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local artisans or brands to host pop-up shops can introduce your store to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your leather, the artisans who craft your products, or the journey of your brand can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on new designs or features via social media polls can make them feel involved and eager to purchase the creations they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable leather or zero-waste practices, can attract environmentally conscious consumers and media attention. |
| Mobile Pop-Up Stores | Operating a mobile pop-up store in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Subscription Box Service | Offering a subscription box service where customers receive monthly leather goods or DIY kits can create a loyal customer base. |
| Immersive Crafting Workshops | Hosting workshops where customers can learn advanced leather crafting techniques can attract craft enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time offers can create urgency and attract bargain hunters looking for unique, high-quality leather goods. |
Content that never works well for leather goods shops on social media
Don't waste your time and resources on these ideas. We've seen many handcrafted leather goods stores make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your online store.
| Content Type | Why It Never Works for Leather Goods Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your store appear unoriginal or untrustworthy. | Use real photos of your handcrafted products, artisans at work, and your workshop to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with leather goods or craftsmanship confuses followers and dilutes your brand. | Keep your content focused on your products, the crafting process, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on craftsmanship, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your products can bore followers and reduce engagement. | Share user-generated content, collaborate with other artisans, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your online handcrafted leather goods store more profitable
We have studied the strategies of the best leather goods shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your online handcrafted leather goods store
We understand that as the owner of a handcrafted leather goods online store, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your online store are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for handcrafted leather goods online stores like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your online store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.
With our marketing pack, you can invest in your store's growth without feeling overwhelmed or uncertain.
Your online handcrafted leather goods store could make more money!
Most leather goods shop owners don't know how to grow their business. Let us teach you the right strategies.
