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You're a hairstylist or salon owner. Imagine this: your chairs are filled with clients, your stylists are busy, and all because you perfected your marketing strategy. Sounds great, doesn't it?
We've observed many in the hairstyling industry face challenges when it comes to crafting an effective marketing plan that delivers real results.
That's why we've created a free marketing plan and strategy template, specifically designed for hairstylists and salon owners. This resource will help you navigate the process of developing a robust marketing plan, ensuring you connect with your ideal clients and meet your business objectives.
Moreover, if you're eager to elevate your salon's marketing with proven methods and approaches, be sure to explore our collection of marketing strategies and tactics for hairstylists and salon owners.
Continue reading to learn how you can utilize this tool to boost your salon's marketing efforts and attract more clients to your chairs.
Get the marketing planner tailored for hairstyling brands
The best hairstyling brand founders plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for a hairstyling brand
We could easily list hundreds of marketing tactics here. However, we know you need actions that are practical and tailored to specific use cases for your hairstyling brand.
Marketing strategies for a hairstyling brand with a low budget
Great news, attracting new clients to your salon doesn't have to break your budget.
Here, we'll briefly cover some fundamental marketing strategies tailored specifically for hairstyling businesses. For a detailed action plan and practical tips on implementing these strategies economically, be sure to check out our strategy pack designed for hairstyling professionals aiming to expand their clientele.
| Tactic for your Hairstyling Brand | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Social Media Marketing | $0 - $100/month | Engage followers with before-and-after photos, styling tips, and live Q&A sessions. Encourage clients to post their new hairstyles and tag your salon. |
| Email Marketing | $0 - $50/month | Leverage free email marketing tools to send updates about new styles, products, and exclusive promotions. Gather emails through a sign-up form on your website or at your salon. |
| Loyalty Programs | $50 - $200/month | Create a rewards card that offers a discount or free service after a certain number of visits. Consider digital tracking to simplify management. |
| Collaborations with Local Businesses | $0 - $100 | Team up with local businesses for cross-promotions. For example, offer a discount on a haircut with a receipt from a nearby gym or café. |
| Hosting Community Events | $100 - $500 | Organize hair styling workshops or product launch events. Collaborate with local vendors to reduce costs and increase outreach. |
| Google My Business Listing | $0 | Keep your listing updated with recent photos, special offers, and salon news. Encourage satisfied clients to leave positive reviews. |
| Beauty Bloggers & Influencers Outreach | $100 - $500 | Invite beauty influencers for a styling session in exchange for a review. Host events where they can showcase their experience on social media. |
| SEO for Salon Website | $0 - $200/month | Optimize your site with keywords like “best hair salon in [city]”. Regularly post about hair care tips, trends, and salon updates to boost your search rankings. |
| Online Contests and Giveaways | $50 - $200 | Run social media contests where followers can win free products or styling sessions. Use small incentives to encourage participation and engagement. |
| Local SEO & Directory Listings | $0 - $100 | Ensure your salon’s details are consistent across all online directories and beauty platforms. This helps locals find you more easily. |
| Customer Feedback and Referral Programs | $0 - $100 | Offer a discount on next visit for clients who refer new customers. Set up a system for clients to leave feedback on your services online. |
| DIY Professional-Quality Photos | $0 - $50 | Use a good smartphone camera to take stylish photos in natural light. Share these on your platforms to attract a broader clientele. |
Copy the tactics of the best hairstyling brands in the world!
There are hairstyling brands that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your hairstyling brand if you have limited time
Exciting news for busy hairstylists: you don't have to compromise on marketing effectiveness just because your schedule is packed.
For a comprehensive action plan and practical tips to deploy these strategies efficiently, explore our specialized strategy pack designed for hairstyling professionals looking to grow their business.
| Tactic | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Weekly Hair Style Themes | 2 hours | Set themes for each day (e.g., #MakeoverMonday, #ThrowbackThursday) to streamline content creation and target specific client groups. Schedule posts in advance using social media tools. |
| Interactive Instagram Stories | 1 hour | Leverage Instagram's features (polls, sliders, questions) to create engaging stories that prompt client interaction. Showcase new hairstyles and products. |
| Updates on Google My Business | 30 minutes | Regularly post updates or promotions on your Google My Business profile to enhance visibility and attract local clients. Use appealing photos of your work. |
| Collaborations with Beauty Influencers | 2 hours | Identify and connect with beauty influencers for a feature or story mention; offer a free styling session in return for exposure. Monitor engagement to gauge impact. |
| Email Marketing with Exclusive Offers | 1 hour | Utilize email templates and segment your clientele to send personalized promotions, minimizing time spent on creating effective campaigns. Highlight new services and exclusive discounts. |
| Partnerships with Local Businesses | 2 hours | Schedule monthly meetings to organize cross-promotional activities or offers, sharing marketing efforts and broadening your client base. Develop joint promotions for mutual benefit. |
| Client Feedback Rewards | 1 hour | Implement a system where clients receive a discount or free product for sharing their new hairstyle online with a specific hashtag. Encourage reviews on platforms like Yelp and Google Reviews. |
| Local SEO Optimization | 2 hours | Optimize your website and content for local search terms and ensure your NAP (Name, Address, Phone) information is consistent across all online platforms. Utilize local directories and review sites. |
| Flash Promotions Announced on Social Media | 1 hour | Organize and announce time-sensitive offers on social media to create urgency and drive immediate bookings. Use eye-catching graphics and clear calls-to-action. |
| Engagement in Community Events | 3 hours | Identify local events where you can participate or sponsor, using the event's marketing to introduce your salon to potential new clients. Offer styling demonstrations or distribute discount vouchers. |
Marketing strategies for your hairstyling brand focused on social media
For hairstyling professionals looking to enhance their social media impact: you can significantly boost your online visibility and client interaction with effective digital strategies.
| Social Media | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| User-Generated Content | Encourage clients to post photos of their new hairstyles, tagging your salon or using a specific hashtag. | Feature client posts on your profile, offer a discount for the best photo each month, and actively engage with these posts to increase visibility. | |
| Live Video Tutorials | Host live sessions demonstrating hair styling tips, product reviews, or showcasing transformation reveals. | Promote these live tutorials in advance, interact with viewers by answering questions during the broadcast, and include a call-to-action like booking links. | |
| Flash Promotions | Announce limited-time offers or special discounts available only to your followers who engage with or retweet your posts. | Use eye-catching visuals and hashtags to draw attention, and retweet clients who share their salon experiences under your promotion. | |
| TikTok | Hair Challenge | Create a fun challenge encouraging followers to try out a specific hairstyle and share their results on TikTok. | Collaborate with influencers to promote the challenge, offer prizes for creative styles, and compile videos showcasing participants' efforts. |
| Story Highlights for Services and Products | Use Instagram Stories to feature your hairstyling services, new products, or special offers, and save them as Highlights. | Organize Highlights by service categories (e.g., cuts, colors, treatments) and refresh visuals regularly to keep content engaging. | |
| Customer Reviews and Ratings | Encourage happy clients to leave reviews and ratings on your Facebook page. | Respond promptly to all reviews, showing appreciation for positive feedback and addressing any concerns to demonstrate your commitment to client satisfaction. | |
| Local Community Engagement | Engage with local events and news on Twitter, linking your hairstyling services to community activities or trends. | Use relevant hashtags and connect with local businesses or influencers to expand your reach and strengthen community ties. | |
| TikTok | Behind-the-Scenes Content | Share short, engaging clips showing the day-to-day life at your salon, introduce your team, or highlight unique styling processes. | Encourage viewer interaction by asking them to choose which hairstyle or product they want to see featured next. |
Make your hairstyling brand more profitable
We have studied the strategies of the best hairstyling brands in the world. All their tactics are explained in our pack!
Marketing strategies for a hairstyling brand that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for hairstyling brands aiming to enhance their client base every month.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Production for Social Media | $2,000 - $5,000 | Create engaging video content that highlights hair transformations, styling tips, and behind-the-scenes action. Distribute across multiple platforms and consider paid promotion to extend reach. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Collaborate with influencers who embody your brand's aesthetic and have a genuine connection with their followers. Plan a series of posts to showcase various hairstyles and products for sustained engagement. |
| High-End Photography for Portfolio and Advertising | $1,000 - $3,000 | Leverage these photos across all your marketing materials and social media. Update the portfolio regularly to reflect the latest trends and styles, keeping the content fresh and appealing. |
| Paid Social Media Advertising | $2,000 - $10,000 | Target specific demographics based on style preferences and location, use A/B testing for ad creatives, and retarget visitors who have shown interest in your services or products. |
| Partnerships with Beauty Brands for Cross-Promotions | $1,000 - $5,000 | Engage in partnerships that align with your brand values and offer mutual benefits. Use these collaborations to introduce new products and services to your clientele. |
| Hosting High-Profile Beauty Events or Workshops | $10,000 - $50,000 | Organize events with well-known stylists or beauty influencers to generate excitement. Ensure media coverage and interact with attendees on social media to maximize the event's impact. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Develop a user-friendly website that showcases your portfolio, includes a blog with styling tips, and integrates an appointment booking system. Optimize for search engines to attract more organic traffic. |
Innovative and creative marketing strategies for your hairstyling brand
For hairstyling professionals looking to differentiate their brand in a crowded market, adopting innovative, creative, and unique marketing strategies can significantly elevate your salon's visibility and appeal.
| Tactic | Description |
|---|---|
| Virtual Hairstyling App | Develop a virtual hairstyling app that allows clients to preview how different hairstyles and colors look on them using augmented reality (AR). By scanning a QR code, clients can experiment with various styles on their smartphones, enhancing their confidence in choosing new looks. |
| Online Hair Styling Tutorials | Offer online tutorials led by skilled stylists, teaching clients how to achieve salon-quality styles at home. Include options for kit delivery with professional products for a complete styling experience, creating a new revenue stream and boosting brand loyalty. |
| Collaborative Playlist | Create a collaborative playlist on a music streaming service where clients can add their favorite songs. This playlist can be played in the salon, crafting a personalized and interactive atmosphere. Promote the playlist through social media and encourage clients to contribute, enhancing community engagement. |
| Pop-Up Salons in Unique Locations | Set up pop-up salons in unique locations such as art galleries, luxury hotels, or scenic outdoor venues. These events can offer exclusive hairstyling services and thematic experiences that align with the location, generating buzz and providing unforgettable experiences that clients will share. |
| Styling Experiments | Introduce styling experiments that incorporate unique techniques or products, such as thermal color-changing hair dyes or eco-friendly styling products. These innovative experiences can become social media sensations, attracting style-conscious clients. |
| Mobile Salon Roadshow | Launch a mobile salon that travels to different neighborhoods or events, offering a taste of your salon's services. Use social media to announce locations and create a loyalty program for clients who visit multiple locations. |
| Interactive Social Media Challenges | Create social media challenges that encourage users to showcase their hairstyles, participate in styling contests, or engage in photo competitions with the salon's products. Offer incentives such as discounts or free styling sessions for the best entries. |
| Edible QR Codes | Use edible ink to print QR codes on promotional snacks or beverages offered at the salon. These codes can lead to exclusive videos about hairstyling tips, messages from your stylists, or a form to sign up for special events and discounts, merging technology with client engagement in a novel way. |
| Themed Styling Days | Host themed styling days where the entire salon transforms to reflect different fashion eras or pop culture themes. This can include special hairstyles, decorations, and stylist costumes, encouraging clients to immerse themselves in the creative experience. |
| Salon Scavenger Hunts | Organize a scavenger hunt within the salon or spanning across multiple locations, with clues related to the salon's history, signature styles, or philosophy. Participants can win prizes ranging from product discounts to exclusive styling sessions, engaging them in a fun and interactive way. |
Your hairstyling brand could make more money!
Most hairstyling brand founders don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your hairstyling brand?
Looking to boost your salon's revenue? A robust marketing strategy is essential, and it's more than just fancy jargon or broad ideas.
At its core, a marketing strategy is your blueprint for attracting potential clients and converting them into loyal customers. The aim is to increase your salon's visibility, set it apart from the competition, and encourage people to experience your styling services.
When we reached out to salon owners, many wondered if a marketing strategy was really necessary for their business.
Yes - it's absolutely necessary.
In an industry brimming with choices for hair care and styling, standing out is crucial. Without a marketing strategy, your salon might just be the best-kept secret in town, which isn't great for business. Effective marketing puts your salon on the map, draws in new clients, and keeps regulars returning.
You don’t need to spend countless hours or hire a marketing expert
You might say you've never studied marketing before. That’s okay.
You don’t need to delve into complex marketing theories or hire a "marketing guru." While professional help can be beneficial, it's not absolutely necessary, especially when you're just starting out or working within a limited budget.
Many facets of marketing, especially in today's digital world, can be effectively managed with a bit of research, creativity, and commitment.
Social media platforms are potent tools for directly engaging with your community, showcasing your hair transformations, sharing client testimonials, and promoting special offers.
However, a common challenge you might face as a salon owner venturing into marketing or social media is feeling overwhelmed by the vast array of platforms and tools available, each with its own rules and algorithms.
It can be daunting to figure out where to begin, what content to produce, and how to effectively interact with your audience while managing a busy salon.
We understand these challenges. That's why we've developed a strategy pack specifically for hairstyling businesses. It contains all the essentials you need, simplified for easy understanding and quick implementation. Go through it, and you could start attracting new clients every week.
You don’t need a big budget
You might be wondering how much salons typically spend on marketing. It actually varies widely based on the size, location, and goals of the salon.
From our observations, we recommend dedicating about 3-6% of your total revenue to marketing.
For smaller, independent salons, the budget might be on the lower end, perhaps a few hundred dollars a month, focusing on cost-effective strategies like social media, word-of-mouth, and local community involvement. Conversely, larger or more upscale salons might invest thousands in broader campaigns, professional photography, and targeted online ads.
There are also effective marketing tactics for salons on a tight budget. Try to make your salon popular online, encourage your clients to leave positive reviews, leverage local media, and engage with your community through events or collaborations.
Being creative and authentic matters more than big spending. Showcase your stylists at work, talk about your team, or demonstrate a hair treatment process. These activities don't cost much but can be highly effective. Need some inspiration? We've prepared a list of content ideas for social media, tailored to hairstyling businesses, all ready for you to use!
Copy the tactics of the best hairstyling brands in the world!
There are hairstyling brands that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your hairstyling brand?
As a hairstyling brand owner, understanding where to direct your marketing efforts is essential to attract the right clientele and enhance your business growth.
Don’t try to appeal to everyone, it’s too costly
Every hairstyling brand has its unique style, services, and ambiance, which cater to particular customer groups. This specificity is why it's crucial to target the right audience for your brand.
When we analyzed the hairstyling industry and developed our marketing strategy pack, we noticed many owners were misdirecting their efforts and funds because their targeting was imprecise.
Consider the difference between casting a wide net to catch any fish versus using a specific bait to attract a particular type of fish. In marketing, the latter approach ensures that your resources are invested in attracting individuals who are more likely to become loyal clients, rather than a transient audience with no genuine interest in your brand’s unique offerings.
For example, a luxury salon using broad social media ads might fail to connect with its ideal clientele, who seek exclusive and personalized hairstyling experiences.
Conversely, a budget-friendly barbershop advertising in high-end fashion magazines might not see effective returns, as their ideal customers are likely looking for affordability and convenience, not luxury.
These mismatches between marketing strategies and target customer bases can lead to ineffective marketing and financial waste.
Don’t follow generic advice: your hairstyling brand is unique
Generic marketing tactics, while fundamental, often fall short when not tailored to the specific needs of the hairstyling industry. Context is key. A strategy that works well for a retail store, a spa, or a fitness center might not resonate with your hairstyling brand's target audience.
Each business serves different needs, operates on different schedules, and engages customers in unique ways.
For instance, while a spa might emphasize relaxation and luxury, a hairstyling brand thrives on the quality of its cuts, the expertise of its stylists, and the overall customer service experience. Similarly, a retail store might depend more on seasonal sales, which is a different approach altogether.
That’s why we crafted a marketing strategy pack specifically for hairstyling brands.
Use common sense when deciding
What works for hairstyling brands? It’s all about creating and sharing experiences that reflect your brand's identity.
Social media is a potent tool in this regard, allowing you to showcase your transformations, styles, and the ambiance of your salon through visually engaging posts and stories.
Interacting with your audience online by responding to comments, sharing behind-the-scenes glimpses, and featuring customer testimonials can add a personal touch that many clients value.
Remember, it’s not just about frequent posting, but about sharing content that resonates with the expectations and interests of your target demographic.
Collaborations with local influencers, fashion bloggers, and even other local businesses can also be highly effective. Such partnerships enable you to reach existing communities and audiences that trust and respect the influencers they follow.
Lastly, ensure your clients can easily find you online. You need to be visible on search engines. We're here to assist - here is a SEO checklist tailored specifically to hairstyling brands. It’s all yours!
Where to get the best marketing strategies for your hairstyling brand?
We understand that venturing into marketing for your hairstyling brand might feel like navigating uncharted territory, especially with the myriad responsibilities you already shoulder.
Perhaps the entire realm of marketing seems somewhat foreign, filled with complex terminology and intricate strategies. Or maybe you're concerned about the potential costs and the time commitment required, given your already tight schedule.
And it's completely normal if you've thought, "Isn't my styling skill enough?" This is a common sentiment, particularly when you're engrossed in the day-to-day operations of your salon, and perhaps past marketing attempts haven't quite delivered the results you hoped for.
But here's the good news: we've developed something just for you - a tailored strategy pack designed specifically for hairstyling professionals.
This pack is crafted to make marketing straightforward and manageable. We've stripped away the complex jargon and simplified the marketing steps. Concerned about time and budget? Our strategies are economical and designed to integrate seamlessly into your busy life, focusing on practical, impactful measures.
We also offer guidance on how to gradually embrace the digital marketing landscape, ensuring you can progress at your own pace. Our aim is to transform marketing from a daunting chore into an enjoyable, rewarding part of your business.
Some hairstyling brands make 5x more profit than you!
We have studied the strategies of the best hairstyling brands in the world. Replicate them now!
