Hair Salon Marketing Budget Estimator

Marketing is essential for a hair salon, but determining the right budget can be challenging—spend too much and risk ROI, spend too little and get overlooked. To help you make informed decisions, we’ve created a free tool. By answering a few quick questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. Enjoy!

Good news for you, we have a lot of marketing resources for hair salon owners

1. What is your hair salon’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online booking or e-commerce functionality?

No Yes

Online booking systems or e-commerce for hair products often require additional maintenance, SEO, and paid ads.

3. What type of content do you plan to prioritize?

Before & After transformations Customer testimonials Styling tutorials Behind the scenes Promotional offers

More complex or polished content (like high-quality video tutorials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for hair salons include Instagram, Facebook, TikTok, and possibly YouTube. The more you manage, the more resources needed.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy salon leaves little time for marketing. A dedicated manager raises costs but ensures a consistent online presence.

6. What is your hair salon’s positioning?

High-end / luxury salon & spa Mid-range (quality & fair pricing) Budget-friendly / quick services Specialized / niche (e.g., curly hair experts)

Premium salons often require more polished branding and marketing, whereas budget salons can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you partner with wedding planners, hotels, or corporate events (B2B)?

No Yes

B2B marketing may involve partnerships with event planners, hotels, or workplaces, often requiring specialized outreach and networking.

9. How frequently do you launch promotions or special offers?

Occasionally Regularly

Salons with frequent deals typically spend more on advertising to highlight new offers.

10. Do you plan to collaborate with local beauty influencers or stylists?

No Yes

Collaborations can significantly boost your salon's visibility but will require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many salons allocate about 5%–10% of revenue for marketing. We'll use 5% as a baseline, then adjust for your other answers.

12. Have you checked our marketing pack for hair salons?

No Yes

Our marketing pack helps you spend only on profitable strategies for your specific audience, saving money and avoiding common mistakes.

Calculate My Budget