![Graphic Designer: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_96823230-4353-4bfb-84a1-354b0c50c706.png?v=1715865662&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best graphic designers in the world use strategically to attract clients.
We know you're busy creating stunning designs and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for graphic designers.
Get the content idea list made for graphic designers
A lot of graphic designers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a graphic designer
We have analyzed numerous graphic designers' portfolios and social media profiles to create our strategy pack for graphic designers - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients for Your Graphic Design Business |
|---|---|
| Portfolio Showcases | High-quality images of your best work can captivate potential clients, showcasing your skills and style. |
| Behind-the-Scenes Videos | Sharing your design process and workspace builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire you. |
| Special Offers | Announcing limited-time discounts or package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (e.g., their use of your designs) engages the community and adds authenticity. |
| Collaborations | Partnering with other creatives or businesses can introduce your work to a broader, relevant audience. |
| Event Announcements | Promoting your participation in design events, webinars, or workshops can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed designs can attract clients looking for timely and relevant work. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Design Tips | Sharing design tips and tricks can engage followers who are interested in learning more about graphic design. |
| Project Updates | Regularly updating followers with your latest projects keeps your work top-of-mind and showcases your ongoing creativity. |
| Behind-the-Scenes Team Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Design Process Insights | Sharing insights into your design process can engage followers who are interested in the intricacies of graphic design. |
| Sustainability Initiatives | Highlighting sustainable design practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some graphic designers make 5x more profit than you!
We have studied the strategies of the best graphic designers in the world. Replicate them now!
How can graphic designers make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals of your work are essential.
Clients judge with their eyes first. Make sure the lighting is good, the designs are crisp, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your design process. Behind-the-scenes photos, project stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for graphic designers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your design “image” and what your audience likes.
If you have a low budget to conduct marketing for your design business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for graphic designers.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A design on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your design work. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for graphic designers on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for graphic designers, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your graphic design business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Portfolio Showcases | Use natural light to photograph printed designs or mockups. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share photos of your designs in use by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Design Tutorials | Film short, simple tutorials on design techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their design preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite projects. Take a quick photo and share a short story about their experience working with you. |
| Design Mockups | Create attractive mockups using inexpensive items like props from dollar stores. Use natural light for the best results. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or digital-first approaches. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your design prep work, such as sketching or digital rendering. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free design consultation. Use prizes that are cost-effective like a free logo design. |
| Seasonal Design Posts | Highlight seasonal design trends using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best graphic designers in the world!
There are graphic designers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for graphic designers
Investing in high-quality social media content for your graphic design business can be a game-changer. Many competitors might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Design Tutorials | Hosting live or recorded design tutorials where you walk viewers through creating stunning graphics can build a sense of community and attract a global audience. |
| Interactive Portfolio Tours | Offering virtual 360° tours of your design portfolio, including behind-the-scenes looks at your creative process, can provide a unique experience and entice potential clients. |
| Limited Edition Design Packages | Creating buzz with limited edition or seasonal design packages available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Client Collaboration Sessions | Offering exclusive sessions where clients can collaborate with you in real-time can create a memorable experience and foster word-of-mouth referrals. |
| AR Design Previews | Implementing augmented reality (AR) technology to showcase your designs in a 3D environment can enhance the client experience and attract tech-savvy customers. |
| Themed Design Challenges | Hosting themed design challenges, such as creating graphics for a specific event or cause, can provide a unique and immersive experience, attracting groups and special projects. |
| Design Contests | Organizing design contests (e.g., creating a logo in under an hour) can create viral moments, attracting competitive designers and spectators. |
| Collaborative Projects | Partnering with other local designers or businesses to host collaborative projects can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind your designs, the clients you work with, or your personal journey as a designer can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to vote on design elements via social media polls can make them feel involved and eager to see the final creations they helped influence. |
| Eco-Friendly Design Practices | Launching and promoting eco-friendly design practices, such as using sustainable materials or digital-first approaches, can attract environmentally conscious clients and media attention. |
| Pop-Up Design Studios | Operating a mobile design studio in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Design Subscription Service | Offering a subscription service where clients receive monthly design assets or templates can create a loyal client base. |
| Immersive Design Workshops | Hosting workshops where clients can learn advanced design techniques from you can attract design enthusiasts and create a sense of exclusivity. |
| Flash Mob Design Events | Organizing flash mob design events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for graphic designers on social media
Don't waste your time and resources on these ideas. We've seen many graphic designers make these mistakes, and they won't help you stand out from the crowd or attract new clients for your design business.
| Content Type | Why It Never Works for Graphic Designers | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack originality and can make your portfolio appear uncreative or untrustworthy. | Showcase your own design work, including sketches, drafts, and final products to create a genuine connection with potential clients. |
| Overly Promotional Posts | Constantly pushing your services can feel spammy and turn off followers. | Mix in engaging content like design tips, behind-the-scenes processes, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with design confuses followers and dilutes your brand. | Keep your content focused on your design projects, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your design skills and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your design process and projects positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on design, creativity, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other creatives, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your design business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your design business. |
Make your graphic design service more profitable
We have studied the strategies of the best graphic designers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your graphic design service
We understand that as a spa owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a spa are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for spa owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your spa. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small spas on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your spa's visibility online.
With our social media marketing pack, you can invest in your spa's growth without feeling overwhelmed or uncertain.
Your graphic design service could make more money!
Most graphic designers don't know how to grow their business. Let us teach you the right strategies.
