![Graphic Design Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_426e83e5-f46b-4171-bb56-7e8d6ae58f3a.png?v=1715865434&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best graphic design agencies in the world use strategically to attract clients.
We know you're busy creating stunning designs and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for graphic design agencies.
Get the content idea list made for design agency owners
A lot of design agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a graphic design agency
We have analyzed numerous graphic design agencies' social media accounts while developing our strategy pack for graphic design agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Agency |
|---|---|
| Portfolio Showcases | High-quality images and videos of completed projects demonstrate your skills and attract potential clients looking for similar work. |
| Behind-the-Scenes Videos | Showing the design process, brainstorming sessions, and team dynamics builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your agency. |
| Special Offers and Promotions | Announcing limited-time discounts or free consultations can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (e.g., their success stories) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your agency to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or networking events can attract new clients interested in learning and collaboration. |
| Seasonal and Holiday Posts | Highlighting seasonal design trends or holiday-themed projects can attract clients looking for timely and relevant design solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Design Tips and Tutorials | Sharing design tips and tutorials can intrigue design enthusiasts and position your agency as an industry expert. |
| Project Updates | Regularly updating followers with ongoing project progress keeps your agency top-of-mind and showcases your work ethic. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Industry Insights | Sharing insights and trends from the design industry can engage followers who are interested in staying updated. |
| Sustainability Initiatives | Highlighting sustainable design practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some design agencies make 5x more profit than you!
We have studied the strategies of the best design agencies in the world. Replicate them now!
How can design agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and compelling designs are essential for your brand.
People judge your business by its appearance first. Make sure your designs are clean, the colors are vibrant, and the overall presentation is professional.
Also, update your portfolio regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free portfolio update planner for you.
Of course, respond to client inquiries and feedback quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for design agency owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every design trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for design agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating designs, recording process videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A design on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for design agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for graphic design agencies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your graphic design agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Portfolio Showcases | Use natural light to photograph printed materials or mockups. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their completed projects by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Design Tutorials | Film short, simple tutorials on design techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their design preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite projects. Take a quick photo and share a short story about their experience with your agency. |
| Design Mockups | Create attractive mockups using inexpensive items like paper, pens, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or digital tools. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design prep work, such as sketching or digital rendering. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free design consultation. Use prizes that are cost-effective like a free logo design. |
| Seasonal Design Posts | Highlight seasonal design trends using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best design agencies in the world!
There are design agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for design agencies
Investing in high-quality content for your graphic design agency can be a game-changer. Many agencies overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Design Tutorials | Hosting live or recorded design tutorials where your designers walk through the creation process can build a sense of community and attract a global audience interested in your expertise. |
| Interactive Portfolio Tours | Offering virtual 360° tours of your portfolio, including detailed case studies and behind-the-scenes insights, can provide a unique experience and entice potential clients to work with you. |
| Limited Edition Design Packages | Creating buzz with limited edition or seasonal design packages available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Client Collaboration Sessions | Offering exclusive sessions where clients can collaborate directly with your designers can create a memorable experience and foster word-of-mouth referrals. |
| AR Design Previews | Implementing augmented reality (AR) technology to showcase design previews can enhance the client experience and attract tech-savvy businesses. |
| Themed Design Workshops | Hosting themed design workshops, such as branding bootcamps or typography masterclasses, can provide a unique and immersive experience, attracting design enthusiasts and professionals. |
| Design Challenge Contests | Organizing design challenge contests (e.g., logo redesign in under an hour) can create viral moments, attracting competitive designers and potential clients. |
| Collaborative Pop-Up Studios | Partnering with other local designers or agencies to host pop-up studios can introduce your agency to new audiences and create a buzz in the design community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your design process, the inspiration behind your projects, or the personal journey of your designers can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to vote on design elements via social media polls can make them feel involved and eager to see the final creations they helped influence. |
| Eco-Friendly Design Initiatives | Launching and promoting eco-friendly design initiatives, such as sustainable materials or zero-waste practices, can attract environmentally conscious clients and media attention. |
| Mobile Design Pop-Ups | Operating a mobile design studio in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Design Subscription Service | Offering a subscription service where clients receive monthly design assets or templates can create a loyal client base. |
| Immersive Design Workshops | Hosting workshops where clients can learn advanced design techniques from your team can attract design enthusiasts and create a sense of exclusivity. |
| Flash Mob Design Events | Organizing flash mob design events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for design agencies on social media
Don't waste your time and resources on these strategies. We've seen many graphic design agencies make these mistakes, and they won't help you stand out from the competition or attract new clients to your agency.
| Content Type | Why It Never Works for Agencies | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack originality and can make your agency appear uncreative or untrustworthy. | Showcase your own design work, team, and office environment to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like design tips, case studies, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with design or your agency confuses followers and dilutes your brand. | Keep your content focused on design, industry trends, and your agency's projects to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a professional to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on design, creativity, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with other creatives, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your graphic design agency more profitable
We have studied the strategies of the best design agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your graphic design agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your graphic design agency could make more money!
Most design agency owners don't know how to grow their business. Let us teach you the right strategies.
