Glazier: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best glaziers in the industry use strategically to attract clients.

We know you're busy running your glazing business and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for glaziers.

Get the content idea list made for glaziers

A lot of glaziers manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a glazier

We have analyzed numerous glaziers' social media accounts to create our strategy pack for glaziers - here is what consistently proves effective.

Content Type	Why It Works to Get New Customers for Your Glazing Business
High-Quality Project Photos	Visually appealing images of completed glazing projects can showcase your craftsmanship and attract potential clients.
Behind-the-Scenes Videos	Showing the glazing process, from cutting glass to installation, builds trust and creates a connection with your audience.
Customer Testimonials	Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services.
Specials and Promotions	Announcing limited-time offers, discounts, and seasonal deals can attract new customers looking for value.
User-Generated Content	Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand.
Local Collaborations	Partnering with local businesses or influencers can introduce your glazing services to a broader, local audience.
Event Announcements	Promoting upcoming workshops, trade shows, or community events can attract new clients interested in your expertise.
Seasonal and Holiday Posts	Highlighting seasonal services or holiday promotions can attract customers looking for timely solutions.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services.
DIY Tips	Sharing DIY tips for minor glazing repairs can intrigue home improvement enthusiasts and position you as an expert.
Daily Updates	Regularly updating followers with ongoing projects keeps your business top-of-mind and showcases your consistent work.
Behind-the-Scenes Staff Stories	Featuring stories about your team members creates a personal connection and humanizes your brand.
Maintenance Tips	Sharing tips for maintaining glass installations can engage followers who are homeowners or business owners.
Sustainability Initiatives	Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular clients creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients.

Some glaziers make 5x more profit than you!

We have studied the strategies of the best glaziers in the world. Replicate them now!

How can glaziers make great content on social media?

What to Prioritise

You probably know it already, but showcasing high-quality images and videos of your glasswork is essential.

People are drawn to visual appeal first. Ensure the lighting is optimal, the glass looks pristine, and the presentation is professional.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “faceless” account.

Show the real side of your glazier business. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, new projects, or seasonal services. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

An example of our marketing pack for glaziers

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your glazier business “image” and what your audience likes.

If you have a low budget to conduct marketing for your glazier business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for glazier business owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your glazier business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for glaziers on social media

Our team has curated a list of highly specific, budget-friendly content ideas tailored for glaziers, complete with practical tips to keep costs low and maximize social media impact.

Consider incorporating some of these ideas into your glazier business's marketing plan.

Content Type	Tips to Make It More Affordable
Smartphone Project Photos	Utilize natural light by taking photos of your glass installations during the day. Enhance images with free apps like Snapseed or VSCO.
Customer Testimonials	Encourage satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you.
User-Generated Content	Invite customers to share photos of your glasswork in their homes or businesses by offering a monthly raffle for those who tag your glazier business on Instagram.
DIY Repair Videos	Film short, simple repair tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your workshop or introduce the team during quieter times.
Project Highlight Posts	Create simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a striking photo.
Staff Spotlights	Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the workshop or on-site.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their glazing needs or suggestions for new services.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a broader audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite glass installations. Take a quick photo and share a short story about their experience with your services.
Showcase Unique Projects	Create attractive settings using inexpensive items like props from dollar stores to highlight unique glasswork.
Sustainability Tips	Share eco-friendly practices such as recycling glass or using energy-efficient materials. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the preparation work, such as cutting glass or assembling frames. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free service. Use prizes that are cost-effective like a free consultation.
Seasonal Project Posts	Highlight seasonal projects using natural light and your smartphone camera. Share the story behind the project to add interest.

Copy the tactics of the best glaziers in the world!

There are glaziers that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for glaziers

Investing in high-quality social media content for your glazing business can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
Live Glass Installation Demos	Hosting live or recorded demonstrations of glass installations can showcase your expertise and attract a global audience interested in your craftsmanship.
Interactive 360° Workshop Tours	Offering virtual 360° tours of your workshop, including the tools and processes, can provide a unique behind-the-scenes experience and entice potential clients to choose your services.
Limited Edition Glass Designs	Creating buzz with limited edition or seasonal glass designs available for a short time can generate excitement and urgency, attracting new and repeat customers.
Client Consultation Sessions	Offering exclusive consultation sessions where clients can discuss their projects and see your team in action can create a memorable experience and word-of-mouth referrals.
AR Glass Visualization	Implementing augmented reality (AR) technology where clients can visualize how different glass designs will look in their space can enhance the decision-making process and attract tech-savvy customers.
Themed Glass Art Events	Hosting themed glass art events, such as stained glass workshops or glassblowing demonstrations, can provide a unique and immersive experience, attracting groups and special occasions.
Glass Design Contests	Organizing glass design contests (e.g., best custom window design) can create viral moments, attracting creative individuals and spectators.
Collaborative Pop-Up Exhibits	Partnering with other local artists or businesses to host pop-up exhibits can introduce your glazing services to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your glass designs, the materials you use, or the personal journey of your artisans can create an emotional connection with customers.
Interactive Design Selection	Allowing customers to choose design elements for a custom glass piece via social media polls can make them feel involved and eager to see the final product they helped create.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as using recycled glass or sustainable practices, can attract environmentally conscious consumers and media attention.
Mobile Glass Repair Services	Operating a mobile glass repair service in different locations or at local events can expand your reach and attract new customers who may use your main services later.
Glass Care Subscription Service	Offering a subscription service where customers receive monthly tips and products for maintaining their glass installations can create a loyal customer base.
Immersive Glass Art Workshops	Hosting workshops where customers can learn advanced glass art techniques from your artisans can attract enthusiasts and create a sense of exclusivity.
Flash Mob Glass Art Installations	Organizing flash mob glass art installations in unexpected locations can create viral content and attract adventurous clients looking for unique experiences.

Content that never works well for glaziers on social media

Don't waste your time and resources on these ideas. We've seen many glaziers make these mistakes, and they won't help you stand out from the competition or bring in new clients for your glazing business.

Content Type	Why It Never Works for Glaziers	Do This Instead
Generic Stock Photos	They lack authenticity and can make your glazing business appear unoriginal or untrustworthy.	Use real photos of your completed projects, team, and workshop to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with glazing or your services confuses followers and dilutes your brand.	Keep your content focused on your glazing projects, industry news, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your business's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on your projects, community, and your business's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your business can bore followers and reduce engagement.	Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your business seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your glazing business.

Make your glazing contracting service more profitable

We have studied the strategies of the best glaziers in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your glazing contracting service

We understand that as a glazier, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a glazing business are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically designed for glaziers like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your glazing business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small glazing businesses on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your glazing business's visibility online.

With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.

Your glazing contracting service could make more money!

Most glaziers don't know how to grow their business. Let us teach you the right strategies.