![Gardening Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_d93f9fe5-dd86-4b04-a970-9cab29df220b.png?v=1715865716&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best gardening companies in the world use strategically to attract clients.
We know you're busy managing your gardening business and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your garden.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for gardening companies.
Get the content idea list made for gardening company owners
A lot of gardening companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a gardening company
We have studied dozens of gardening companies' social media accounts when building our strategy pack for gardening businesses - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Gardening Company |
|---|---|
| High-Quality Garden Photos | Visually appealing images of beautifully landscaped gardens can inspire potential customers to envision their own outdoor spaces transformed, encouraging them to hire your services. |
| Behind-the-Scenes Videos | Showcasing the process of garden design, planting, and maintenance builds trust and creates a connection with the audience by demonstrating your expertise and dedication. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your gardening services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and seasonal packages can attract new customers looking for deals on gardening services. |
| User-Generated Content | Sharing content created by customers (photos of their gardens, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your gardening company to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, garden tours, or community events can attract new clients interested in unique gardening experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal planting tips or holiday-themed garden ideas can attract customers looking for special gardening services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Gardening Tips | Sharing expert gardening tips and tricks can engage followers who are gardening enthusiasts and motivate them to seek professional help for more complex projects. |
| Project Updates | Regularly updating followers with ongoing projects keeps your company top-of-mind and showcases your continuous work and expertise. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Sustainability Initiatives | Highlighting sustainable gardening practices or eco-friendly projects appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular clients and their gardens creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some gardening companies make 5x more profit than you!
We have studied the strategies of the best gardening companies in the world. Replicate them now!
How can gardening company owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your garden projects are essential.
People appreciate beautiful landscapes first with their eyes. Make sure the lighting is good, the plants look vibrant, and the overall design is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your gardening company. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your gardening company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your gardening company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for gardening businesses.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your gardening company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for gardening companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for gardening companies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your gardening business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Garden Photos | Utilize natural light by taking photos during the golden hours (early morning or late afternoon). Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their gardens by offering a monthly raffle for those who tag your gardening company on Instagram. |
| DIY Gardening Tips | Film short, simple gardening tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily gardening tasks or introduce the team during slow hours. |
| Plant of the Day Posts | Design simple, eye-catching graphics for featured plants using free tools like Canva. Include a brief description and a beautiful photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in a garden. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite plants or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite plants or garden designs. Take a quick photo and share a short story about their experience with your services. |
| Homemade Garden Photos | Create attractive garden settings using inexpensive items like pots, garden tools, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly gardening practices such as composting or using native plants. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of garden prep work, such as planting or pruning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free gardening service. Use prizes that are cost-effective like a free consultation. |
| Seasonal Plant Posts | Highlight seasonal plants and gardening tips using natural light and your smartphone camera. Share the story behind the plant to add interest. |
Copy the tactics of the best gardening companies in the world!
There are gardening companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for gardening companies
Investing in high-quality social media content for your gardening company can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Gardening Workshops | Hosting live or recorded virtual gardening workshops where your experts teach viewers how to plant and maintain various types of gardens can create a sense of community and attract a global audience. |
| Interactive 360° Garden Tours | Offering virtual 360° tours of your completed garden projects can provide a unique behind-the-scenes experience and entice people to hire your services. |
| Seasonal Plant Sales | Creating buzz with limited edition or seasonal plant sales available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Garden Design Consultations | Offering an exclusive consultation experience where customers can interact with your top garden designers can create a memorable experience and word-of-mouth. |
| AR Garden Planning Tools | Implementing augmented reality (AR) technology in your garden planning tools where customers can visualize their garden designs in 3D can enhance the planning experience and attract tech-savvy customers. |
| Themed Gardening Events | Hosting themed gardening events, such as a butterfly garden workshop or a succulent planting night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Gardening Challenge Contests | Organizing gardening challenge contests (e.g., fastest flower bed planting) can create viral moments, attracting competitive gardeners and spectators. |
| Collaborative Pop-Up Gardens | Partnering with other local businesses or garden centers to host pop-up garden events can introduce your company to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your plants, the nurseries you source from, or the personal journey of your gardeners can create an emotional connection with customers. |
| Interactive Plant Selection | Allowing customers to choose plants for a custom garden via social media polls can make them feel involved and eager to see the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as organic gardening practices or sustainable landscaping, can attract environmentally conscious consumers and media attention. |
| Mobile Gardening Services | Operating a mobile gardening service in different locations or at local events can expand your reach and attract new customers who may hire your main services later. |
| Plant Care Subscription Service | Offering a subscription service where customers receive monthly plant care tips and kits can create a loyal customer base. |
| Immersive Gardening Workshops | Hosting workshops where customers can learn advanced gardening techniques from your experts can attract gardening enthusiasts and create a sense of exclusivity. |
| Flash Mob Gardening Events | Organizing flash mob gardening events in unexpected locations can create viral content and attract adventurous gardeners looking for unique experiences. |
Content that never works well for gardening companies on social media
Don't waste your time and resources on these ideas. We've seen many gardening companies make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your gardening services.
| Content Type | Why It Never Works for Gardening Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your gardening company appear unoriginal or untrustworthy. | Use real photos of your projects, team, and gardens to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with gardening or your services confuses followers and dilutes your brand. | Keep your content focused on gardening tips, projects, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your gardening services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on gardening, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your gardening company. |
Make your gardening company more profitable
We have studied the strategies of the best gardening companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your gardening company
We understand that as a gardening business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a gardening company are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for gardening businesses like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your gardening company. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small gardening businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your gardening company's visibility online.
With our marketing pack, you can invest in your gardening business's growth without feeling overwhelmed or uncertain.
Your gardening company could make more money!
Most gardening company owners don't know how to grow their business. Let us teach you the right strategies.
