![Gaming App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_8b94909d-597c-4ea6-8add-6f375bf13ee2.png?v=1715865582&width=1100)
Facebook and Instagram aren't just for sharing memes and photos—they're powerful tools that the top gaming apps use strategically to attract and engage players.
We understand that you're busy developing and improving your game, and the idea of managing social media might seem like an extra hassle.
But here's the thing: you don't need to be a marketing guru or spend a ton of money to make it effective. Just a few minutes a day can bring a wave of new players to your app.
To make it easier for you, we've created a free list of content ideas - and for a comprehensive action plan, please check out our strategy pack for game developers.
Get the content idea list made for gaming app developers
A lot of gaming apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a gaming app
We have analyzed numerous gaming apps' social media strategies while developing our strategy pack for gaming apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Attract and Retain Users in Your Gaming App |
|---|---|
| Gameplay Highlights | Sharing exciting moments and high scores from the game can captivate potential users and entice them to download the app. |
| Behind-the-Scenes Development | Showcasing the development process, including the team and the creation of game features, builds trust and a deeper connection with the audience. |
| User Reviews and Testimonials | Positive feedback from real players provides social proof and encourages others to try the game. |
| Exclusive In-Game Events | Announcing limited-time events, challenges, and rewards can attract new users looking for unique experiences. |
| User-Generated Content | Sharing content created by players (screenshots, videos) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with gaming influencers can introduce the app to a broader, engaged audience. |
| Event Announcements | Promoting upcoming tournaments, live streams, or special in-game events can attract new users interested in competitive or social gaming. |
| Seasonal and Holiday Updates | Highlighting seasonal events or holiday-themed updates can attract users looking for special in-game experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to download and play the game. |
| Developer Insights | Sharing insights and tips from the developers can intrigue gaming enthusiasts and motivate them to explore the game further. |
| Daily Challenges | Regularly updating followers with daily challenges keeps the game top-of-mind and encourages consistent play. |
| Behind-the-Scenes Team Stories | Featuring stories about the development team creates a personal connection and humanizes the brand. |
| Gameplay Tips and Tricks | Sharing tips and strategies can engage followers who are looking to improve their skills and enjoy the game more. |
| Sustainability Initiatives | Highlighting eco-friendly practices or charitable contributions appeals to socially conscious gamers. |
| Player Spotlights | Featuring regular players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into active players. |
Some gaming apps make 5x more profit than you!
We have studied the strategies of the best gaming apps in the world. Replicate them now!
How can gaming app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and gameplay videos of your app are essential.
Gamers play with their eyes first. Make sure the graphics are sharp, the gameplay looks smooth, and the interface is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Gamers appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your development process. Behind-the-scenes photos, developer stories, and player shoutouts can create a personal connection with your audience.
If you want to keep your potential players excited, highlight any special events, updates, or seasonal content. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new players.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your app’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your app, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking screenshots, recording gameplay videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage players to share their own screenshots and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for gaming apps on social media
Our team has crafted a list of highly specific, budget-friendly content ideas tailored for gaming apps, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your gaming app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Gameplay Screenshots | Capture high-quality screenshots directly from your app. Enhance them with free tools like Canva or GIMP. |
| Player Testimonials | Encourage satisfied players to leave a quick video testimonial on their phone. Offer in-game rewards as a thank-you. |
| User-Generated Content | Motivate players to share their gameplay moments by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on game strategies using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Daily Challenge Posts | Design simple, eye-catching graphics for daily challenges using free tools like Canva. Include a brief description and a screenshot. |
| Developer Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite game features or suggestions for new updates. |
| Local Event Promotions | Collaborate with local gaming events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite game moments. Take a quick screenshot and share a short story about their experience with your app. |
| Custom Game Art | Create attractive in-game settings using inexpensive design elements. Use free design tools like Canva or GIMP. |
| Sustainability Tips | Share eco-friendly practices such as reducing server energy consumption. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding or designing characters. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win in-game rewards. Use prizes that are cost-effective like extra lives or game currency. |
| Seasonal Event Posts | Highlight seasonal in-game events using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best gaming apps in the world!
There are gaming apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for gaming apps
Investing in high-quality social media content for your gaming app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Gameplay Streams | Hosting live gameplay streams where developers or top players showcase tips and tricks can create a sense of community and attract a global audience. |
| Interactive 360° Game Previews | Offering virtual 360° previews of game environments can provide a unique behind-the-scenes experience and entice people to download and play. |
| Limited Edition In-Game Items | Creating buzz with limited edition or seasonal in-game items available for a short time can generate excitement and urgency, attracting new and repeat players. |
| Developer Q&A Sessions | Hosting exclusive Q&A sessions where users can interact with the game developers can create a memorable experience and foster word-of-mouth promotion. |
| AR Game Features | Implementing augmented reality (AR) features in your game can enhance the gaming experience and attract tech-savvy users. |
| Themed In-Game Events | Hosting themed in-game events, such as holiday specials or crossover events, can provide a unique and immersive experience, attracting groups and special occasions. |
| Gaming Challenges | Organizing gaming challenges (e.g., speed runs or high-score contests) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Game Modes | Partnering with other game developers to create collaborative game modes can introduce your app to new audiences and create a buzz in the gaming community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the game's development, character backstories, or the personal journey of the developers can create an emotional connection with users. |
| Interactive Feature Polls | Allowing users to vote on new features or game mechanics via social media polls can make them feel involved and eager to try the updates they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as in-game events that raise awareness about environmental issues, can attract environmentally conscious users and media attention. |
| Pop-Up Gaming Events | Operating pop-up gaming events in different locations or at local conventions can expand your reach and attract new users who may download your app later. |
| Subscription Service for Exclusive Content | Offering a subscription service where users receive monthly exclusive content, such as new levels or characters, can create a loyal user base. |
| Immersive Game Development Workshops | Hosting workshops where users can learn about game development from your team can attract aspiring developers and create a sense of exclusivity. |
| Flash Mob Gaming Sessions | Organizing flash mob gaming sessions in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for gaming apps on social media
Don't waste your time and resources on these strategies. We've seen many game developers make these mistakes, and they won't help you stand out from the crowd or bring in new players for your gaming app.
| Content Type | Why It Never Works for Gaming Apps | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack authenticity and can make the game appear unoriginal or untrustworthy. | Use real screenshots, character art, and in-game footage to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like development updates, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with gaming or your app confuses followers and dilutes your brand. | Keep your content focused on your game, updates, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your game's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your game positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on gaming, community, and your app's unique features. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate players looking for genuine interaction. | Respond personally to comments and messages to show that you care about your players and value their feedback. |
| Overly Staged Screenshots | Screenshots that look too perfect can seem inauthentic and less relatable. | Use natural in-game moments and casual settings to make your visuals feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your game can bore followers and reduce engagement. | Share user-generated content, collaborate with other developers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential players. | Address negative feedback calmly and constructively, showing that you are willing to improve and value player input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your game seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate players and deter participation. | Offer simple, clear, and straightforward promotions that are easy for players to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your game. |
Make your gaming app more profitable
We have studied the strategies of the best gaming apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your gaming app
We understand that as a gaming app developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than indie developers like you.
The day-to-day demands of developing and maintaining a gaming app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for gaming app developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your gaming app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for indie developers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your app's growth without feeling overwhelmed or uncertain.
Your gaming app could make more money!
Most gaming app developers don't know how to grow their business. Let us teach you the right strategies.
