![Freelancer: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_05b633a2-63da-4a51-810f-e220e75cfa6b.png?v=1715867473&width=1100)
SEO isn't just for big corporations and e-commerce sites—it's a powerful tool that freelancers can use strategically to attract clients.
We understand that you're busy managing your freelance projects, and the idea of optimizing your online presence might seem overwhelming.
But here's the thing: you don't need to be an SEO guru or invest a lot of money to see results. Just a few simple steps can significantly boost your online visibility and help you land more clients.
To assist you, we've created a free SEO checklist - and for a comprehensive action plan, please check out our pack of marketing tactics and strategies for freelancers.
Get the SEO checklist made for freelancers
The best freelancers rank first on Google. Here is a free tool to to get you started.
What is SEO for freelancers exactly?
Simply put, SEO is all about making your freelance business’s website more attractive to search engines like Google.
When someone searches for "best freelance graphic designer in [Your City]" or "top freelance writer," SEO helps your profile show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and hire you.
Why is SEO Important for Freelancers?
SEO is incredibly important for freelancers, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your services online, especially when they're looking for freelancers in your field.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best freelance web developer" and finding your profile right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for a freelancer, your profile pops up. This means more local projects and opportunities.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your freelance business:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer graphic design services, make sure you use phrases like "freelance graphic designer" or "custom logo design" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your services. Share your portfolio, client testimonials, case studies, and blog posts about your industry.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Hire [Your Name], a top-rated freelance graphic designer in [Your City], for custom logo and branding solutions."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from industry blogs, client websites, or professional directories.
- Social Media:
Being active on social media with your professional page can drive traffic to your site and improve your online presence. Share your latest projects, client feedback, and industry insights to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking to view your portfolio!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for freelancers on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have a contact form or accept payments online.
Some freelancers make 5x more profit than you!
We have studied the strategies of the best freelancers in the world. Replicate them now!
Which keywords should you target for your freelancing service?
Business owners, like you, must target specific keywords in SEO because it helps your freelance services appear in search results when potential clients look for the type of expertise or solutions you offer. This increases the chances that people will find and hire you for their projects.
For example, if you specialize in graphic design, targeting keywords like "freelance graphic designer" or "graphic design services near me" helps attract clients searching for those terms. This makes it easier for people interested in graphic design services to find you online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for freelancers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best [Service Type] freelancer in [Your City] | High | Optimize your website with high-quality examples of your work, gather client testimonials, list on freelance directories, and use local SEO strategies. |
| Where to find [Service You Offer] | Medium | Create blog posts or pages on your website highlighting your best projects, use keywords naturally in content, and engage with industry bloggers. |
| Freelancer with good reviews near me | Medium | Use beautiful imagery of your completed projects, gather positive client reviews, and ensure your LinkedIn profile is complete. |
| Best place for [Service Type] in [Your City] | Medium | Feature specific services prominently on your website (e.g., web design, content writing), use local SEO tactics, and promote your services on social media. |
| [Your Service] freelancer in [Your City] | High | Highlight unique aspects of your services, create SEO-friendly content about your expertise, and engage with the local community online. |
| Top-rated [Service Type] freelancer near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable [Service Type] in [Your City] | Low | Highlight affordable options and packages on your website, use keywords related to value, and promote deals on social media. |
| Where to find [Service You Offer] near me | Medium | Use local SEO strategies, create content around popular services, and ensure your website is optimized for mobile users searching nearby. |
| Popular [Service Type] freelancer in [Your City] | Medium | Use social media to share popular projects, engage with local influencers, and gather client testimonials to build credibility. |
| Best [Service Type] for small businesses in [Your City] | Low | Create small business-friendly content, highlight services tailored for small businesses on your website, and host webinars or workshops to generate buzz. |
What really matters when you do SEO for a freelancer
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For freelancers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract Clients |
|---|---|
| Optimize LinkedIn profile | Ensures you appear in relevant searches, provides essential information (skills, experience, portfolio), and collects endorsements to build trust. |
| Gather and respond to client testimonials | Positive testimonials build credibility and trust. Responding to feedback shows you value client input, encouraging more people to hire you. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting clients looking for specific services or expertise. |
| Optimize for local SEO | Ensures you show up in local searches (e.g., "freelancers near me"), driving inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your work and workspace | Attractive photos showcase your professionalism and environment, which can significantly influence a client's decision to hire you. |
| Include a detailed portfolio with keywords | Allows search engines to index your work, helping you appear in searches for specific skills, and makes it easy for clients to see what you offer. |
| List your services on freelance platforms | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with industry bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices. |
| Promote special offers and discounts | Creates a sense of urgency and excitement, encouraging potential clients to hire you for unique deals. |
| Utilize social media to share updates and engage with clients | Builds a community around your services, keeps clients informed about new offerings, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online booking and consultations | Makes it convenient for clients to schedule meetings or consultations, leading to increased bookings and projects. |
| Create blog posts about your services and expertise | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your freelance services unique. |
Copy the tactics of the best freelancers in the world!
There are freelancers that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for a freelancer
We have studied a lot of freelancers when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your freelance business. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-relevant or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestfreelancerintown.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same services | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for portfolio or contact pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for freelancers on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your freelance business's SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your portfolio regularly | Outdated portfolio information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual work and projects. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your freelance business's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your freelancing service?
Well, let's be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing your freelance projects, meeting client deadlines, keeping your skills sharp, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—delivering top-notch work for your clients. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your freelance services online, and ultimately, more clients reaching out to you.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your freelance website much more visible in strategy pack for freelancers.
Simple actions like optimizing your LinkedIn profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your freelance business and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your freelancing service more profitable
We have studied the strategies of the best freelancers in the world. All their tactics are explained in our pack!
Useful tools freelancers can use for their SEO
Here are some essential tools that I've gathered to help you enhance your online presence and SEO as a freelancer.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your freelance services appear in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews. |
| SEMrush | Helps identify the best keywords for your freelance niche, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your freelance listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your freelance website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects client reviews and ratings, which improve your freelance business's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your freelance services improve their local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your freelance business's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your freelance website's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your freelance website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your freelance services, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your freelance website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best freelancers
We understand why many freelancers might shy away from SEO and marketing.
Managing your freelance business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your work rather than dive into something that seems complicated and uncertain. No need to deteriorate your freelance budget here.
That's why we've created a "marketing pack" specifically for freelancers like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your freelance business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other freelancers, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your freelance business thrive without adding extra stress to your already busy life.
Your freelancing service could make more money!
Most freelancers don't know how to grow their business. Let us teach you the right strategies.
