![Florist: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_6635d39c-47cc-4ed1-9c68-ebc18ec88fc0.png?v=1715865454&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best florists in the world use strategically to attract customers.
We know you're busy running your flower shop and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your shop.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for florists.
Get the content idea list made for florists
A lot of florists manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a florist
We have studied dozens of florists’ social media accounts when building strategy pack for florists - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Florist Shop |
|---|---|
| High-Quality Flower Photos | Visually stunning images of floral arrangements can captivate potential customers, encouraging them to visit your shop. |
| Behind-the-Scenes Videos | Showcasing the flower arrangement process and the florists at work builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to purchase from your shop. |
| Specials and Promotions | Announcing limited-time offers, discounts, and seasonal bouquets can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your florist shop to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, floral design classes, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal arrangements or holiday specials can attract customers looking for unique floral options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your shop. |
| DIY Flower Arrangement Tips | Sharing tips and tricks for creating beautiful arrangements at home can intrigue flower enthusiasts and motivate them to visit your shop for supplies. |
| Daily Specials Updates | Regularly updating followers with daily specials keeps your florist shop top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Flower Care Tips | Sharing tips on how to care for different types of flowers can engage followers who are flower enthusiasts and home gardeners. |
| Sustainability Initiatives | Highlighting sustainable practices or locally sourced flowers appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some florists make 5x more profit than you!
We have studied the strategies of the best florists in the world. Replicate them now!
How can florists make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your floral arrangements are essential.
People are drawn to beauty first. Make sure the lighting is good, the flowers look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your florist shop. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal bouquets. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for florists
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your florist shop’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your florist shop, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for florist shop owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your florist shop. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for florists on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for florists, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your florist shop.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Flower Photos | Utilize natural light by positioning arrangements near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask happy customers to leave a quick video testimonial on their phone. Offer a small bouquet or a discount as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their floral arrangements by offering a monthly raffle for those who tag your florist shop on Instagram. |
| DIY Arrangement Videos | Film short, simple tutorials on creating popular arrangements using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily prep or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a beautiful photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the shop. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite flowers or suggestions for new arrangements. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite arrangements. Take a quick photo and share a short story about their experience at your florist shop. |
| Homemade Flower Photos | Create attractive settings using inexpensive items like vases, ribbons, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as composting or using locally sourced flowers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the flower prep work, such as trimming stems or arranging bouquets. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free bouquet. Use prizes that are cost-effective like a small arrangement. |
| Seasonal Flower Posts | Highlight seasonal flowers and arrangements using natural light and your smartphone camera. Share the story behind the flowers to add interest. |
Copy the tactics of the best florists in the world!
There are florists that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for florists
Investing in top-notch social media content for your florist shop might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Flower Arrangement Classes | Hosting live or recorded virtual classes where your florists teach viewers how to create stunning arrangements can create a sense of community and attract a global audience. |
| Interactive 360° Shop Tours | Offering virtual 360° tours of your shop, including the workspace and display areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Bouquets | Creating buzz with limited edition or seasonal bouquets available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Florist’s Table Experience | Offering an exclusive experience where customers can sit with a florist and learn about the art of flower arranging can create a memorable experience and word-of-mouth. |
| AR Bouquet Preview | Implementing augmented reality (AR) technology where customers can see a 3D representation of bouquets can enhance the shopping experience and attract tech-savvy customers. |
| Themed Floral Events | Hosting themed floral events, such as a flower crown workshop or a seasonal wreath-making night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Floral Design Contests | Organizing floral design contests can create viral moments, attracting competitive designers and spectators. |
| Collaborative Pop-Up Events | Partnering with other local businesses to host pop-up events can introduce your florist shop to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your flowers, the farmers you source from, or the personal journey of your florists can create an emotional connection with customers. |
| Interactive Flower Selection | Allowing customers to choose flowers for a custom bouquet via social media polls can make them feel involved and eager to see the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste arrangements or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Flower Cart Pop-Ups | Operating a mobile flower cart in different locations or at local events can expand your reach and attract new customers who may visit your main shop later. |
| Subscription Flower Service | Offering a subscription service where customers receive monthly bouquets can create a loyal customer base. |
| Immersive Floral Workshops | Hosting workshops where customers can learn advanced floral design techniques from your florists can attract flower enthusiasts and create a sense of exclusivity. |
| Flash Mob Floral Installations | Organizing flash mob floral installations in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for florists on social media
Don't waste your time and resources on these ideas. We've seen many florists make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your flower shop.
| Content Type | Why It Never Works for Florists | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the flower shop appear unoriginal or untrustworthy. | Use real photos of your floral arrangements, staff, and shop to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with flowers or your shop confuses followers and dilutes your brand. | Keep your content focused on your floral arrangements, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your flower shop's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your shop positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on flowers, community, and your shop's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your flower shop can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your flower shop seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your flower shop. |
Make your florist more profitable
We have studied the strategies of the best florists in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your florist
We understand that as a florist, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a flower shop are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for florists like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your flower shop. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small florists on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your flower shop's visibility online.
With our marketing pack, you can invest in your flower shop's growth without feeling overwhelmed or uncertain.
Your florist could make more money!
Most florists don't know how to grow their business. Let us teach you the right strategies.
