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Facebook and Instagram are not just for likes and fun—they're powerful tools that the best flooring installers in the industry use strategically to attract clients.
We know you're busy managing your flooring projects and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for flooring installers.
Get the content idea list made for flooring installers
A lot of flooring installers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a flooring installer
We have analyzed numerous flooring installers' social media accounts to create our strategy pack for flooring installers - here is what consistently drives new business.
| Content Type | Why It Works to Get New Customers for Your Flooring Installation Business |
|---|---|
| High-Quality Project Photos | Visually appealing images of completed flooring projects can showcase your craftsmanship and attract potential clients. |
| Behind-the-Scenes Videos | Showcasing the installation process and your team at work builds trust and creates a connection with your audience. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and seasonal promotions can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming home improvement expos, workshops, or community events can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal flooring trends or holiday promotions can attract customers looking for timely solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Tips | Sharing DIY flooring tips and tricks can engage home improvement enthusiasts and position you as an expert in the field. |
| Project Updates | Regularly updating followers with ongoing projects keeps your business top-of-mind and showcases your continuous work. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Maintenance Tips | Sharing tips on how to maintain different types of flooring can engage followers and demonstrate your expertise. |
| Sustainability Initiatives | Highlighting eco-friendly practices or sustainable materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some flooring installers make 5x more profit than you!
We have studied the strategies of the best flooring installers in the world. Replicate them now!
How can flooring installers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your flooring installations are essential.
People make decisions with their eyes first. Make sure the lighting is good, the floors look pristine, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your business. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or unique flooring options. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your business “image” and what your audience likes.
If you have a low budget to conduct marketing for your flooring business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for flooring installers.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for flooring installers on social media
Our team has created this list featuring very specific, low-budget content ideas tailored for flooring installers, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your flooring business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Installation Photos | Use natural light by taking photos of your completed projects during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their new floors by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Maintenance Tips | Film short, simple videos on how to maintain different types of flooring using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your installation process or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for your latest projects using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting at a job site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite flooring styles or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their newly installed floors. Take a quick photo and share a short story about their experience with your service. |
| Before-and-After Photos | Showcase the transformation of a space with before-and-after photos. Use natural light and your smartphone camera for the best results. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or recycling old flooring. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as measuring and cutting materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a small discount on services. |
| Seasonal Flooring Trends | Highlight seasonal flooring trends using natural light and your smartphone camera. Share the story behind the trend to add interest. |
Copy the tactics of the best flooring installers in the world!
There are flooring installers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for flooring installers
Investing in high-quality social media content for your flooring installation business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Before-and-After Transformations | Showcasing dramatic before-and-after photos of your flooring projects can highlight your expertise and attract homeowners looking for similar transformations. |
| Virtual Consultations | Offering live or recorded virtual consultations where you provide flooring advice can create a sense of trust and attract a wider audience. |
| Interactive 360° Room Tours | Providing virtual 360° tours of rooms you've worked on can give potential customers a detailed view of your craftsmanship and inspire them to hire you. |
| Limited-Time Offers | Creating buzz with limited-time discounts or special offers can generate excitement and urgency, attracting new and repeat customers. |
| Customer Testimonials | Sharing video testimonials from satisfied customers can build credibility and encourage potential clients to choose your services. |
| AR Flooring Previews | Implementing augmented reality (AR) technology that allows customers to visualize different flooring options in their own homes can enhance the decision-making process and attract tech-savvy clients. |
| Themed Installation Events | Hosting themed events, such as eco-friendly flooring days or luxury vinyl showcases, can provide a unique experience and attract specific customer groups. |
| DIY Flooring Tips | Creating content with DIY flooring tips and tricks can engage a broader audience and position you as an expert in the field. |
| Collaborative Projects | Partnering with interior designers or home improvement influencers for collaborative projects can introduce your services to new audiences and create buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your projects, the materials you use, or the personal journey of your team can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on design options via social media polls can make them feel involved and eager to see the final results. |
| Eco-Friendly Initiatives | Promoting eco-friendly flooring options and sustainable practices can attract environmentally conscious consumers and media attention. |
| Mobile Showroom | Operating a mobile showroom that visits different neighborhoods can expand your reach and attract new customers who may visit your main showroom later. |
| Subscription Service for Maintenance Tips | Offering a subscription service where customers receive monthly tips and products for maintaining their floors can create a loyal customer base. |
| Hands-On Workshops | Hosting workshops where customers can learn about flooring installation and maintenance can attract DIY enthusiasts and create a sense of exclusivity. |
| Pop-Up Installation Demos | Organizing pop-up installation demos in unexpected locations can create viral content and attract homeowners looking for unique experiences. |
Content that never works well for flooring installers on social media
Don't waste your time and resources on these strategies. We've seen many flooring installers make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Flooring Installers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your business appear unoriginal or untrustworthy. | Use real photos of your completed projects, team, and work process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with flooring or home improvement confuses followers and dilutes your brand. | Keep your content focused on your services, projects, tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your services, community, and your business's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your business can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your flooring installation service more profitable
We have studied the strategies of the best flooring installers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your flooring installation service
We understand that as a flooring installer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a flooring installation business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for flooring installers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your flooring business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small flooring installation businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your flooring business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your flooring installation service could make more money!
Most flooring installers don't know how to grow their business. Let us teach you the right strategies.
